@WisnuDewobroto

Trust { means

An expectancy held by an individual or a group that the word promise, verbal or written statement of another individual and group can be relied on

Trust !

Trust !

Inherently intangible nature of services, consumers paved the way for trust based relationship to reduce uncertainty and

vulnerability and provide the foundation of service companies’ efforts to establish

enduring, commitment and rich relationships with the customers

Trust based relationship model

Trust of Company

Trust Based?

Perceived competence Perceived fairness

Trust among stakeholders

Partner relationship

• Affective

• Continuance

• Normative