Trust me, I’m from the government!

Phot

o by

D W

ansb

roug

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Don’t rely on intuition about trust

Photo by D Osborne

Trust =

future+

risks+

perceptions

photo from http://www.freedigitalphotos.net

Can’t force trust

• Do a good job (38%)

• Meet your needs (18%)

• Treat people fairly (15%)

• Keeps promises (14%)

• Admits mistakes (14%)

New Zealanders’ views

Photo by Silenceisfoo

http://en.wikivisual.com/index.php/Beehive_(building)

Five ingredients

• Honesty

• Do the right things

• Do them well

• Treat people fairly

• Keep promises

Trust the public

Communicate well

Phot

o fr

om W

ikip

edia

CSIRO MEDIA RELEASE 95/9910 October 1995RABBIT CALICIVIRUS ON WARDANG ISLAND

The rabbit calicivirus currently being tested as a biological control agent on Wardang Island, has successfully spread between warrens in the pens.

It has also spread beyond the quarantine area to two other nearby locations and this necessitated invoking contingency plans, required under quarantine regulations.

This appears to be good news for farmers and conservation groups who recognise the urgent need for additional control methods for rabbits, it does constitute a breach of the quarantine precautions so CSIRO scientists have culled the rabbits in the affected warrens.

Real news, not “good news”

http://www.csiro.au/files/mediaRelease/mr1995/mr95099.htm

Don’t…misunderstand your audience

…deny people the

right to expresstheir views

Don’t…

Phot

o by

Miy

oko

Schm

ez

http

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.com

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Don’t…try to reassure while removing control

Don’t worry, everything is OK

• Concern

• Action

• Perspective

When something goes wrong…

phot

o fr

om h

ttp://

com

mon

s.w

ikim

edia

.org

Canberra bushfire 2003

Photo by D Wansbrough