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MARKET INTELLIGENCE PROFESSIONAL TECHNOLOGICAL SOLUTIONS
TRUEVIEW DWELL TIME™
mirame.net™
+34 902 197 875 | [email protected] | www.mirame.net
TRUEVIEW DWELL TIME™
TrueView Dwell Time™ is a powerful tool for automatic customer
behavior analysis that determines the impact of your marketing actions
have on your commercial space. This application measures the impact
of marketing actions in your store and customer response to specific
in-store marketing elements such as static signs, POP displays and
other forms of digital media, including television networks and kiosks.
Using image processing for analysis, and combining with common
surveillance cameras TrueView Dwell Time™ offers discreet ways to
extract the information you need to make the right decisions when
establishing your marketing strategies, protecting your investments
and preparing your store for the future.
The software provides instantaneous measurements of customer
behavior and demographics such as
?Viewer count (visitors who actually viewed the media)
?Automatic gender analysis
?Average length of viewing the media
?Distribution of viewing times.
TrueView Dwell Time™ is a standalone software for Windows operating
system and runs on an ordinary computer.
This application was designed for shops and other interior spaces
where you need to count people, and you need to know how long
they remain viewing, for example, a video screen or window.
Data can also be stored in a MySQL database or saved as XML files, if
you prefer to use your own communication system.
Using TrueView Dwell Time™ in combination with the people counting
system TrueView People Counter™ you can also perform analysis such
as for example
?comparing number of people passing media with number of
people viewing the media or
?comparing total number of visitors to the store with number of
people viewing the media.
Trace your customer’s profile type
with TrueView Dwell Time™
DWELL TIME SOLUTION
www.mirame.net
BUSINESS INTELLIGENCE SOLUTIONS
Reporting Features
Benefits
Specifications
TrueView Dwell Time™ ensures instant update of counting data in real ?Automated standalone system, operated in real time
time. See the number of viewers directly into the system or export data ?Easy to install and maintain
automatically to TrueView Web Report ™ for more efficient data ?Erases faces in video to ensure that personal integrity is secured
management and analysis. ?Unlimited number of cameras at a store or retailer
?Counts people looking at the media and viewing duration for each
person
TrueView Dwell Time™ provides instant access to customer behavior ?Determines gender of viewer
and demographic data, such as ?Leading digital image processing overcomes shadow and
?how many persons are actually viewing a media installation, reflection problems
?segment viewers according to gender, and ?Export data to TrueView Web Report™
?statistics on viewing time. ?Open protocol lets you integrate with data from POS and other
systems.
?Viewing distance - depends on lens and image resolution - usually
at least 4 meters
?Minimum video image size: 640x480 pixels
?Platform: Intel Core Duo, 500 MB of RAM, Windows XP or higher
?Camera: Axis network cameras
Find out how many people view your advertising, and for how long
DWELL TIME SOLUTION
www.mirame.net
By placing a camera in the direction of customers view and connect it to a PC where
the application is installed, it automatically detects, monitors and analyzes
customers' faces in real time.
PEOPLE COUNTER
ZONE COUNTER
HEATMAP
DWELL TIME
PASSENGERS COUNTER
STREET PEOPLE COUNTER
BICYCLE COUNTER
PARKING COUNTER
WEB REPORT
MIRAME WEB REPORT
VÍDEO IP
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