MARKET INTELLIGENCE PROFESSIONAL TECHNOLOGICAL SOLUTIONS

TRUEVIEW DWELL TIME™

mirame.net™

+34 902 197 875 | info@mirame.net | www.mirame.net

TRUEVIEW DWELL TIME™

TrueView Dwell Time™ is a powerful tool for automatic customer

behavior analysis that determines the impact of your marketing actions

have on your commercial space. This application measures the impact

of marketing actions in your store and customer response to specific

in-store marketing elements such as static signs, POP displays and

other forms of digital media, including television networks and kiosks.

Using image processing for analysis, and combining with common

surveillance cameras TrueView Dwell Time™ offers discreet ways to

extract the information you need to make the right decisions when

establishing your marketing strategies, protecting your investments

and preparing your store for the future.

The software provides instantaneous measurements of customer

behavior and demographics such as

?Viewer count (visitors who actually viewed the media)

?Automatic gender analysis

?Average length of viewing the media

?Distribution of viewing times.

TrueView Dwell Time™ is a standalone software for Windows operating

system and runs on an ordinary computer.

This application was designed for shops and other interior spaces

where you need to count people, and you need to know how long

they remain viewing, for example, a video screen or window.

Data can also be stored in a MySQL database or saved as XML files, if

you prefer to use your own communication system.

Using TrueView Dwell Time™ in combination with the people counting

system TrueView People Counter™ you can also perform analysis such

as for example

?comparing number of people passing media with number of

people viewing the media or

?comparing total number of visitors to the store with number of

people viewing the media.

Trace your customer’s profile type

with TrueView Dwell Time™

DWELL TIME SOLUTION

www.mirame.net

BUSINESS INTELLIGENCE SOLUTIONS

Reporting Features

Benefits

Specifications

TrueView Dwell Time™ ensures instant update of counting data in real ?Automated standalone system, operated in real time

time. See the number of viewers directly into the system or export data ?Easy to install and maintain

automatically to TrueView Web Report ™ for more efficient data ?Erases faces in video to ensure that personal integrity is secured

management and analysis. ?Unlimited number of cameras at a store or retailer

?Counts people looking at the media and viewing duration for each

person

TrueView Dwell Time™ provides instant access to customer behavior ?Determines gender of viewer

and demographic data, such as ?Leading digital image processing overcomes shadow and

?how many persons are actually viewing a media installation, reflection problems

?segment viewers according to gender, and ?Export data to TrueView Web Report™

?statistics on viewing time. ?Open protocol lets you integrate with data from POS and other

systems.

?Viewing distance - depends on lens and image resolution - usually

at least 4 meters

?Minimum video image size: 640x480 pixels

?Platform: Intel Core Duo, 500 MB of RAM, Windows XP or higher

?Camera: Axis network cameras

Find out how many people view your advertising, and for how long

DWELL TIME SOLUTION

www.mirame.net

By placing a camera in the direction of customers view and connect it to a PC where

the application is installed, it automatically detects, monitors and analyzes

customers' faces in real time.

PEOPLE COUNTER

ZONE COUNTER

HEATMAP

DWELL TIME

PASSENGERS COUNTER

STREET PEOPLE COUNTER

BICYCLE COUNTER

PARKING COUNTER

WEB REPORT

MIRAME WEB REPORT

VÍDEO IP

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