truetrends by truecar january 2010
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DESCRIPTIONJanuary's TrueTrends by TrueCar report includes the following highlights: • The best day of the month to buy a car – discounts projected at 6.62% - falls on February 1st. However, there will be two other days in that period (January 25 and February 8) that will also be above 6.5% and are great days to buy a car. • If you are in the market for a Chevrolet and can find a 2009, now is the time. Five of the manufacturer’s models are in TrueCar’s list of Longest Days in Inventory - the Corvette, Impala, Aveo 5, Cobalt and HHR; three are among our greatest discount models - Cobalt, Silverado 1500 and Corvette. • For 2010 models, Ford and Volvo each have two with the greatest discounts in their respective categories for the month: the Ford Ranger leads all pickups at 17% and Ford Edge bests all sedans at 13%; the Volvo C70 tops all convertibles at 12% while the XC70 is highest among wagons, also at 12%. • Apparently fears of becoming an orphan owner (owner of a defunct brand) have kept consumers away from Saab, with the 2009 9-3 averaging nearly a year (358 days) in inventory.
- 1. byAutomotive intelligence covering new car prices, best car deals and more. January15th, 2009 The Truth Will Prevail During the last month, TrueCar acquired actual sales We obtain our data directly from car dealers, respected transaction data for more than 43% of all new vehicles solddealer management system (DMS) providers, and within the United States. We continue to work to grow this well-known data aggregators within the automotive space. number aggressively. As of December 2009, this We also acquire vehicle configuration data, customer and represents more than 442,000 vehicles sold nationally anddealer incentives data, financing and loan data, vehicle 4.8 million year-to-date.registration an insurance data, and much, much more.TrueCar is insatiable about data with our goal to find 100%TrueCar believes the greater our informational accuracy, the of all purchase transactions, even if that means finding the greater benefit we provide to both dealers and consumers. same transaction multiple times from multiple sources within the car-buying ecosystem.
2. TrueCar Price Flex ScoreLeast Flexible 2009 Models Most Flexible 2009 ModelsScoreMakeModel Score Make Model12Chevrolet Tahoe97HUMMER H3 14GMC Yukon97MazdaMX-5 Miata 15CadillacEscalade 91DodgeViper 19InfinitiG-Series 90Volkswagen New Beetle 22Honda CR-V 89Volkswagen Eos 30BMW 7-Series 85Mitsubishi Eclipse 32Pontiac Torrent84ChevroletAveo 32Honda Fit84Volkswagen Routan 34BMW X5-Series79Cadillac XLR 34BMW 1-Series 77HondaS2000 Least Flexible 2010 Models Most Flexible 2010 ModelsScoreMakeModel Score Make Model10Buick Enclave93Chrysler PT Cruiser 14GMC Yukon90MazdaMX-5 Miata 15Lincoln Navigator88Mazda6 16CadillacEscalade 86HUMMER H3 16Chevrolet Tahoe85HyundaiAccent 18ToyotaSequoia85Toyota Yaris 19AudiQ7 84Mazda5 21GMC Acadia 83HyundaiElantra 22Honda CR-V 83Mitsubishi Lancer 22AudiA6 81DodgeNitro What is the TrueCar Price Flex Score? The TrueCar Price Score measures the elasticity of trans-a deal significantly below (or above, if youre not careful!) the action price by model. The Price Flex Score calculationTrueCar average transaction price. Here are the 2009 and dynamically incorporates the factors that effect price 2010 models with the highest and the lowest Price Flex variance including the models transaction price range,Scores. We also show the models with the highest and current inventory and sales data. A vehicle experiencing lowest Price Flex Score within each vehicle category. The extremely low inventory and a small range of transaction scores range from 1 to 100. A score of 1 corresponds to the prices will have a low Price Flex Score. Dont expect much lowest Price Flex Score and indicates a very small -if any- of a discount from the TrueCar average transaction price onnegotiation power. A score of 100 indicates the highest a vehicle with a low Price Flex Score. If a vehicle has a high Price Flex Score, meaning there is a big range of transaction Price Flex Score, however, you have the potential to strikeprices for that model.January 15th, 2010 - TrueTrends by TrueCar - 2009 TrueCar, Inc.1 3. TrueCar Price Flex Score (continued...) Least and Most Flexible 2009 Vehicles ( by Body Type ) Body Type Least Flexible Model Most Flexible ModelConvertible BMW 1-Series (Score: 34) Mazda MX-5 Miata (Score: 97)Coupe Smart ForTwo (Score: 40) Pontiac G6 (Score: 62)PickupChevrolet Avalanche (Score: 37)Honda Ridgeline (Score: 71)Sedan Infiniti G-Series (Score: 19)Chevrolet Aveo (Score: 84)Sport Utility Chevrolet Tahoe (Score: 12)Hummer H3 (Score: 97)Van Kia Sedona (Score: 42) Volkswagen Routan (Score: 84)Least and Most Flexible 2010 Vehicles ( by Body Type ) Body Type Least Flexible Model Most Flexible ModelConvertible BMW 1 - Series (Score: 31) Mazda MX-5 Miata (Score: 90)Coupe Audi A5 (Score: 27)Honda Civic (Score: 78)PickupChevrolet Colorado (Score: 29) Nissan Titan (Score: 78)Sedan Audi A6 (Score: 22)Mazda 6 (Score: 88)Sport Utility Buick Enclave (Score: 10)Chrysler PT Cruiser (Score: 93)Van Honda Odyssey (Score: 31)Mazda 5 (Score: 84) Largest Total Incentives for JanuaryTop ModelsRank Make / Model$ Incentives MSRP % Discount From MSRP1 2009 Dodge Ram 1500 $6,000 $22,42027%2 2009 Pontiac G3 $4,000 $15,05527%3 2009 Pontiac Vibe $4,000 $16,73524%4 2010 Toyota Tundra 2WD Truck$5,500 $24,10523%5 2009 Pontiac G5 $4,000 $17,70023%This largest incentives list totals both available consumer and dealer incentives. The incentives are ranked bylargest percent discount off MSRP. Generally, incentives are active throughout the month in which TrueTrends byTrueCar is released. Though active at the time of the reports release, incentives are subject to change withoutnotice. Check for updates on the TrueCar price report for each model and with your dealer. January 15th, 2010 - TrueTrends by TrueCar - 2009 TrueCar, Inc. 2 4. Greatest DiscountsTop 2009 Makes 30%HummerDodge 25%SaturnHyundaiKia% BELOW MSRP 20% 15%How Do I Use This? The greatest percent below MSRP helps 10%identify the biggest consumer discounts ofthe month. Below, TrueCar ranks 2009 and2010 vehicles with average transaction 5% prices that comprise the greatest percentSeptemberOctober November Decemberoff the make or models average MSRP.Top 2009 Makes Top 2010 Makes Rank Make % Below MSRP Rank Make% Below MSRP 1 HUMMER28% 1 Ford12% 2 Dodge 24% 2 Chrysler11% 3 Saturn20% 3 Lincoln 10% 4 Hyundai 16% 4 Jeep10% 5 Kia 16% 5 Volvo 9% Top 2009 ModelsTop 2010 Models Rank Make / Model % Below MSRP Rank Make / Model% Below MSRP 1 2009 Dodge Ram 1500 27% 1 Ford Ranger 17% 2 2009 Kia Sorento23% 2 Jeep Grand Cherokee 16% 3 2009 Chevrolet Cobalt 20% 3 Toyota Tundra 2WD Truck 13% 4 2009 Chevy Silverado 1500 17% 4 Ford Edge 13% 5 2009 Chevrolet Corvette 17% 5 Ford Focus12% January 15th, 2010 - TrueTrends by TrueCar - 2009 TrueCar, Inc. 3 5. Greatest Discounts (continued...)Top 2009 Models ( by Body Type )Top 2010 Models ( by Body Type ) % Below % Below Body Type Model MSRPBody TypeModelMSRP Pickup Dodge Ram 1500 27% Sport Utility Jeep Grand Cherokee 17% Sport UtilityKia Sorento23% PickupFord Ranger 17% CoupeChevrolet Cobalt 20% Sedan Ford Edge 13% SedanChevrolet Impala 16% Convertible Volvo C70 12% VanKia Sedona 11% Wagon Volvo XC7012% ConvertibleMercedes-Benz CLK-Class9%Van Chrysler Town & Country 11% WagonNissan Cube5%Coupe Toyota Yaris10% Best Day of the Month to Buy a Car 7.0%Feb 1, 2010PROJECTED AVERAGE DISCOUNT 6.5%6.0%Feb 9, 2010 5.5%5.0%4.5% 1/17/101/21/10 1/25/10 1/29/10 2/02/10 2/06/10 2/10/10 2/14/10Best Day to Buy a Vehicle Consumer Tip of the Month February 1st, 2010 Average Discount: 6.62% Our projections for the best and worst day to buy a new vehicle are rooted in an analysis of historical sales as well as short term forecasts. Our projections, over the next 31Worst Day to Buy a Vehicle days, suggest that the best day to buy a car will be on February 9th, 2010 Average Discount: 5.42% February 1st, in time for Valentines Day. The worst day to buy a car will likely be on February 9th. January 15th, 2010 - TrueTrends by TrueCar - 2009 TrueCar, Inc. 4 6. Greatest Price Drop Month Over MonthTop Vehicles ( by Body Type )Body TypeYear / Make / Model / Trim$ Drop From Last MonthSport Utility 2010 Volvo XC60 AWD 4dr 3.2L w/Moonroof-$561 Pickup2010 Ford F-150 4WD SuperCrew 145" XL-$1,404 Sedan 2009 Pontiac G6 4dr Sedan w/1SV-$1,376 Coupe 2010 Dodge Challenger 2dr Coupe R/T Classic-$288 Convertible 2010 Lexus IS 250C 2dr Conv Man-$122 Mini-van2010 Toyota Sienna 5dr 7-Pass Van XLE FWD-$215 Wagon 2010 Volkswagen Jetta SportWagen 4dr DSG TDI -$273 Top Vehicles (overall) Rank Year / Make / Model / Trim$ Drop From Last Month12010 Ford F-150 4WD SuperCrew 145" XL-$1,40422009 Pontiac G6 4dr Sedan w/1SV-$1,37632009 Infiniti G37 Sedan 4dr x AWD-$60542010 Mercedes-Benz E-Class 4dr Sedan Luxury 3.5L 4MATIC AWD-$56452010 Volvo XC60 AWD 4dr 3.2L w/Moonroof-$561 For each body type, TrueCar tracks the average transaction price for each trim and lists vehicles with the greatest drop in price month over month. TrueCar also ranks the trims with the overall greatest drop in price from December 11th, 2009 to January 19th, 2010. January 15th, 2010 - TrueTrends by TrueCar - 2009 TrueCar, Inc. 5 7. Decembers Shortest and Longest Days in InventoryIndustry Wide Average Days to TurnShortest to Longest ( by Body Type ) for December: 49 Days RankMake / ModelDays in Inventory1 Wagon 25 Shortest and Longest Days in Inventory 2 Sport Utility 27 TrueCar ranks the vehicles that spend, on 3 Coupe 29 average, the shortest and longest days on the 4 Hatchback 32 lot before they sell. We rank both by overall shortest/longest days in inventory as well as by5 Pickup32 category. Vehicles that spend little time in6 Convertible 33 inventory are in high demand, while vehicles that 7 Van 35 spend an extended time in inventory are in low8 Pickup36 demand. 9 Sedan 362009 Vehicles: Shortest Days in Inventory 2009 Vehicles: Longest Days in InventoryRank Make / Model Days in Inventory RankMake / ModelDays in Inventory 1 Acura MDX 27 1 Saab 9-33582 Infiniti G3747 2 Acura TL2643 Toyota Venza49 3 Volkswagen CC 2384 GMC Yukon XL Denali 50 4 Chevrolet Corvette2385 Chevy Suburban K150052 5 Chevrolet Impala2376 Nissan Cube 63 6 Chevrolet Aveo 52377 Hyundai Santa Fe64 7 Chrysler 3002338 Chevrolet Tahoe 64 8 Chevrolet Cobalt2319 Chevy Silverado 2500 HD 67 9 Chevrolet HHR 22910Kia Borrego 69 10Saturn Aura 229 2010 Vehicles: Shortest Days in Inventory 2010 Vehicles: Longest Days in InventoryRank Make / Model Days in Inventory RankMake / ModelDays in Inventory 1 Lexus GX 46051 Kia Forte 722 Hyundai Tucson62 Hyundai Sonata713 Acura MDX 73 Chevrolet Malibu714 Toyota Venza94 Honda Insight 665 Nissan Cube 10 5 Ford Mustang656 Chevy Suburban K150010 6 Jaguar XF 657 Toyota 4Runner11 7 Volvo C70 648 Lexus LS 460 L11 8 Mazda 3 609 Mercedes-Benz GL550 11 9 Lincoln MKZ 5910BMW X311 10Dodge Grand Caravan 58 January 15th, 2010 - TrueTrends by TrueCar - 20