truespirit
DESCRIPTION
TRANSCRIPT
TRUESPIRIT.COMA new internet retailer for schools and parents who want a modern, updated school
uniform. Unlike traditional suppliers, TrueSpirit encourages self-expression — with some limits.
USERS WHO ARE THEY?
• Parents, with input from kids
• School administrators
USERS’ NEEDS POSING THE PROBLEM
• Parents
• Easy access to specific products
• Assurance of purchasing the correct products
• Want to accomplish task efficiently and effectively
• Want their children to be happy
USERS’ NEEDS POSING THE PROBLEM
• School administrators
• Clear and universal articulation of dress code
• The ability to amend and edit dress code
• Reduce professional friction
THE COMPETITION OBSTACLES & RESOURCES
uniforms4kids.com
THE COMPETITION OBSTACLES & RESOURCES
Marks & Spencer
THE COMPETITION OBSTACLES & RESOURCES
True Grits
SPECIFIC SCHOOLS, DRESS CODES AND UNIFORM BASICSA plan is formulated.
site map v.1
TACKING ON SELF-EXPRESSIONA plan is complicated.
detail of site map v.1
FIRST TRYProblems emerge.
‘Personalize It’ menu page — wireframes v.1
JOHN
PrototypeUser flow-chart for persona John
SARAHShifting priorities, shifting problems.
Dress Code Package - wireframes v.3
SARAHBefore usability testing.
After usability testing.User flow-chart for persona Sarah v.1
User flow-chart for persona Sarah v.2
