true dialogue - the world is changing
TRANSCRIPT
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THE WORLD IS CHANGING
True DialogueTM
1Context
Protest templateA well established pattern
2
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AccuseTarget
Outspread
MobiliseATTENTION
Move
PressureILLUSTRATIONS & PICTURES: IMGARCADE.COM / JSG.UTEXAS.EDU / BLOG.PLANOTECH.FR / FR.CLIPART.ME / CPCML.CA / JOURNALDEMONTREAL.COM
Obsolete methodsInfotainment: media fragmentation and competition Forces sensationalist coverageStandalone traditional PR methods Antagonizing positions (in favor - against) Bitesize messaging
PICTURES : LA PRESSE+ / LA PRESSE.CA / LA PRESSE+
High requirementsGovernment standards Social Acceptability is a must Compliance with Sustainable development
approach (three pillars)
Politicians attitude Responsibility is left to corporations
4ILLUSTRATION : COGERI-CONSEIL-FORMATION.FR
2Approach
Dialogue« Differs from discussion or debate : it refers to a conversation mode
that necessarily include reason, judgement, accuracy and wisdom, as well as interpenetration
of convincing and convergent arguments as dialogue unfolds among interlocutors. »
Wikipédia (translation)
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3Solution
True DialogueTM
Proven platform created by a R&D Think Tank
of diversified industry leaders
True DialogueT
M
EXPERTS
Sustainable DevelopmentPublic Affairs
Crisis managementDigital Strategy
Social media community managers
Business leaders
Seasoned political advisors
Former activists
Developed over 3 years,
500k private investment
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True DialogueTM
Transparency Harshness Credibility
9SCREENSHOT: FORUMBOREAL.COM
True DialogueTM
A successful tool tested in many projects
1. Disseminate exhaustive and factual information2. Favors specialists and credible experts involvement3. Grows community outreach4. Develops subjects that matters to community5. Framed and moderated conversations
10PICTURES : RESOLUTE FOREST PRODUCTS
A huge challengeTransparency Harshness Credibility
• Quick response• Credible interlocutor• Comprehensive information• Objective and neutral• Local culture awareness
Expectations
• Complex internal processes
• Stringent management rules
• Complex expertise• Biased perspective• Little knowledge of local
issues and dynamic
Reality
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A huge challengeTangible benefits
1. Credible stakeholders involvement.2. Weighted discussion, less emotional and more rational.3. Respectful environment allows community members to
forge their own opinion.
12ILLUSTRATION : IT-EXPERTISE.COM
A huge challengeTangible benefits
4. Insure presence in digital media environment .5. Interacting with traditional media and PR methods.6. Indisputable proof of constructive dialogue with community
member required by governments and regulatory bodies.
13ILLUSTRATION : FR.FREEPIK.COM
Thank you
Questions?
