truck & fleet me january 2014

extrememeASUreS

reQUIreextreme VeHICLeS

Rockand Role

NEXTlEvElHOW MAN tOOk ON tHe Middle eAst ANd WON

the next big thinghands-on with VoLVo’s durabLe new FMX truck

VOLVO FMX truckUp to 540 hp of fuel-efficient pure power

FiRSt dRiVe all-neW MeRcedeS-benz SpRinteR

PUBLICAtION LICeNSeD BY ImPZA SUPPLemeNt Of Cmme

MIDDLE EAST001 JANUARY 2014

The Construction Machinery Show 2014 is the largest heavy construction machinery event in the region, showcasing a wide variety of products ranging from heavy equipment to machinery, from lighting to generators as well as dealers and service providers.

The event will provide an invaluable platform for customers in the Arab world bringing together manufacturers, distributors and buyers.

The Construction Machinery Show 2014 is also the only event in the region where buyers can see a huge range of equipment in

action via its programme of live demonstrations and the largest ever showcase of its type in the Middle East.

In 2014, the Construction Machinery Show 2014 is teaming up with leading Saudi exhibition organiser, Dhahran International Exhibitions Center (DIEC). This year’s show will run in conjunction with the popular BUILDEX event, now in its 16th year.

Both events will attract worldwide industry experts, investors and buyers to the largest tradeshow in the Eastern Province.

LIVEDE

MONST

RATIO

NS

16-20 February 2014

Dhahran International Exhibition Center,Dammam, Kingdom of Saudi ArabiaShow timings: 9:30-12:00 and 16:00-22:00

DAMMAM

Raz IslamPublishing [email protected]: +971 50 451 8213

Michael StansfieldCommercial Director [email protected]: +971 55 150 3849

Gold Sponsor Co-located with Organised byInformation Partner

04 TRUCK&FLEET ME JANUARY 2014

CONTENTS

06

161014

15

Editor’s lEttEr

05 / welcomeAn introduction to Truck and Fleet Middle East

and why the time is right for a publication that

covers the commercial vehicles sector – and

why scratching an itch is a good thing

rEviEw

06 / FmX ReviewVolvo is launching a heavily upgraded version

of its FMX truck and Stian Overdahl travels

to Sweden to find out whether it has what it

takes for the construction sector

launch

10 / meRc’s New spRiNteRCan the Mercedes Sprinter van find a niche

for itself in a region that hasn’t yet fully

understood the advantages of the nippy

alternatives to pickups and trucks?

nEtwork

14 / who is oN A Roll?Truck and Fleet Middle East takes a snapshot

look at the biggest news and movers and

shakers in the commercial vehicles and fleet

sectors

high rollEr

16 / mAN’s mAN iN DUbAiThe head of MAN Truck and Bus Middle East

operation David van Graan on the German

manufacturer’s rapid rise to becoming one of

the region’s biggest fleet providers

a nEw rangE

21 / volvo ReFReshThere’s more to Volvo’s new launches in 2014

than the FMX as it introduces new versions

of the FE, FL, FM trucks. Does it deliver on its

promise for greater efficiency?

JANUARY 2014

trailEr

24 / RAisiNG the bARFamco’s Frank O’Connor, general manager –

Truck & Bus Division, expects great things of

Volvo’s new truck range

JANUARY 2014 TRUCK&FLEET ME 05

CONTENTS

Group Chairman and Founder Dominic De SouSa

Group Ceo naDeem HooD

Group C0o Gina o’HaRa

manaGinG direCtor RicHaRD JuDD eDiToRiaL

Group editor STepHen [email protected] +971 55 795 8740

deputy editor GaVin [email protected] +971 4 375 5480

international editor STian [email protected]

maRKeTinG & aDVeRTiSinG

puBliShinG direCtor RaZ [email protected] +971 4 375 5483

CommerCial direCtor micHaeL [email protected] +971 4 375 5497

marKetinG manaGer LiSa [email protected] +971 4 375 5498

marKetinG aSSiStant BaRBaRa [email protected] +971 4 375 5499

DeSiGn

art direCtor Simon coBon

Junior GraphiC deSiGner peRciVaL manaLaySay

ciRcuLaTion & pRoDucTion

CirCulation and diStriBution manaGerRocHeLLe aLmeiDa [email protected] +971 4 368 1670

dataBaSe and CirCulation manaGerRaJeeSH [email protected] +971 4 440 9147

produCtion manaGer JameS p [email protected] +971 4 440 9146

DiGiTaL

www.BiGpRoJecTme.com

diGital ServiCeS manaGer TRiSTan TRoy maaGma

WeB developerSJoeL aZcunaJanice FuLGencio

[email protected]

+971 4 440 9100

puBLiSHeD By

Registered at impZpo Box 13700Dubai, uae

Tel: +971 4 440 9100Fax: +971 4 447 2409

pRinTeD By

printwell printing press LLc

© copyright 2014 cpiall rights reserved

while the publishers have made every effort to ensure the accuracy of all information in this magazine, they will not be held responsible for any errors therein.

MIDDLE EAST

Ever since we started Construction Machinery Middle East

magazine, I have always felt that there was never really a

proper platform to look at the commercial vehicles sector. So,

welcome to Truck & Fleet Middle East – an itch I have been

wanting to scratch for several years.

With construction being the second biggest industry in the

Middle East, we were never stuck for truck, bus and fleet stories

but I always felt we were unable to cover the huge range of other

sectors, such as logistics, transportation, oil and gas, which these

vehicles play such a big role in.

At the same time, I’ve always felt that trucks and buses are too

often regarded as merely beasts of burden rather than valuable

assets that not only keep companies moving but also make a

contribution to helping those same operations grow.

Hopefully by highlighting the new technology that continues

to launch in the Middle East, as well as the way it can and should

be used, we can demonstrate how commercial vehicles can

continue to make an impact on the region’s ever advancing

development. As ever, with a new venture like this, your support

and help will be essential. In the coming months, I will welcome

any suggestions for articles, stories, comments and feedback you

may have. So, please let me know what you would like to see and

read about, and I promise we will do our best to cover as much

of what’s happening on the road ahead.

Stephen White

Group Editor

NEW YEAr NEW ModEL

21

16

19

REVIEW


The Dynamic Steering evidently makes steering a lot easier, with far less elbow grease required. This is most noticeable when driving on a severely uneven surface, of the type designed to test suspension longevity.


REVIEW

Truck&FleeT me hAd A hANds-oN test with the New FMX tRUcks FoR coNstRUctioN ApplicAtioNs iN A woRkiNg hARd Rock qUARRY iN gotheNbURg, swedeN, wRites stiAN oveRdAhl

ReadyfoR

emission requirements, but since this doesn’t

affect the Middle East, the big news for the new

FMX isn’t the engine. Rather, Volvo’s engineers

have given the truck a solid overhaul, focusing

both on brute strength – it features a strengthened

cab made from high tensile steel, and includes a

cast iron towing eye above the bumper capable of

handling 32t – and high tech solutions to improve

the driver’s experience.

Much of the interest around the new FMX’s

launch concerns the truck’s new smart features,

including the new Volvo Dynamic Steering, the

air suspension on the rear axles, and of course the

growing acceptance of the advantages of I-Shift,

the automated transmission built by Volvo, and

carefully mated with the D11 and D13 engines.

There’s also a few cosmetic improvements,

such as the prominent placement of the Volvo iron-

mark logo above the bumper grille, while the newly

designed bumper is made of tough material offer-

ing better crack resistance during low speed im-

pacts, as well as parts that are very easy to remove

and replace – the idea being a truck that still looks

as good at the end of the day as the beginning.

Configuration-wise, the FMX is available in

the usual axle ranges, including the 4x2 to 4x4,

olvo Trucks is in the process of a major range

regeneration, from the FH launched last year

(and recent recipient of the Truck of the Year

Award for 2014), to the new FMX, FM and FL

and FE models – all launched in a single week in

September for the European markets, with the

Middle East launches coming this month.

Designed for the heavy work in the construc-

tion and quarrying sectors, the FMX is the rugged

workhorse of the Volvo range, whether to be used

as a tipper in a quarry, hauling aggregate to a con-

struction site, or for applications such as concrete

transit mixer and other custom options.

In Europe, the model launches have been in

response to the new Euro 6 engine cleaner air

6x2 to 6x6, and from 8x2 up to 8x6, plus the 10x4

with a whopping 66 tonnes GVW. The range also

sees the introduction of the new Tridem option,

which offers a hydraulically steered rear tag axle,

which can also be raised off the ground when the

vehicle is not under load to save on wear, as well

as when increased drive axle traction is needed for

difficult operating conditions.

Volvo is not a company that does things by

halves, and for journalists to get a hands on feel

for the new vehicles they opened up two test

tracks in a working quarry in Gothenburg, near

Volvo’s HQ. The first track, around the outside of

the quarry, recreated rough-road conditions with

speeds between 30-60km/h. The second track was

the extreme driving track – which featured a mix

of extreme conditions you might find on poorly

maintained haul roads, from negotiating tight turns

between high piles of crushed stone, steep hills, ex-

tremely broken terrain, and even huge holes filled

with water. All the trucks were fully loaded.

The new Volvo Dynamic Steering is easily the

stand out feature on the FMX. Think of it as pow-

er steering for ordinary power steering – a highly

sophisticated addition to the steering mechanism

that adds a layer of intelligence to the control of

action

the vehicle. Volvo has produced a number of great

movies around the launch of its new vehicles, and

one of these shows a hamster wheel fixed to the

steering wheel of a FMX in a quarry in Spain. The

hamster is placed into the wheel, and the ‘driver’

uses a carrot to attract the hamster back and forth,

to the left and right – and it is the traction created

by the small animal’s movement that steers the

truck, along a very hazardous road with a 40m

drop to a lake on one side. It neatly shows the

advantage for the driver – far less effort is required

to steer the vehicle, while it also mutes the sharp

jolts to the wheel that are normally experienced

when driving in rough conditions.

The Volvo Dynamic Steering works with an

electric motor attached to the hydraulic steering

gear. The electric motor is regulated 2,000 times

per second by its electronic control unit, which

receives information both from the driver and the

on-board sensors, allowing it to detect and balance

out directional deviations. The test conditions

were a chance to carry out a direct comparison

between with the new steering system and the

FMX specc’ed with conventional steering. It also

makes steering a lot easier, with far less elbow-

grease required.

While conventional power steering provides a

good work-out for the arms, the Dynamic Steering

virtually controls progress, and drivers can liter-

ally steer over the most unbalancing surface with

only a finger. The other big improvement is that

there’s far less ‘kick’ through the steering wheel

when passing over broken terrain, and there’s no

requirement to spend significant energy simply

to keep the wheel in the correct position when

moving straight ahead over uneven ground, as is

normally the case. On the open road the Dynamic

Steering reduces any jarring of the wheel from

potholes or irregularities, though it’s worth point-

ing out that the road is not entirely muted – there’s

still good sensation of the surface.

Another driver-friendly feature of the system

is that the steering wheel automatically returns to

centre position, whether traveling forward or in

reverse. As far as a tech goes, it won’t save directly

on fuel costs, but it makes for a far more relaxed

and comfortable driving experience, leaving the

driver with more mental space to focus on safety

while driving, as well as keeping them refreshed

and alert to the end of the shift – no doubt a boon

to work site efficiency. According to Volvo, the

system addresses the most frequent occupational

VolVo’s engineershaVe giVen the truck asolid oVerhaul, focusing both on brute strength and high tech solution”

Available with choice of

11 and 13l engines. The D11 has power outputs from 330hp to 430hp, while

the D13 spans the range from 400hp to 520hp

(Euro 3)

08

REVIEW


REVIEW

injuries suffered by drivers. Further comfort is

offered through the redesigned cab, with an in-

creased angle on the instrument panel for easier

access to the controls, and the ignition key moved

to the dashboard to free up legroom. The cab is set

low relative to the chassis, offering easier entry

and egress, and improves driver visibility.

The new FMX also introduces rear axle air

suspension as an option, improving comfort and

performance both when loaded and unloaded,

but crucially has an automatic ride-height con-

trol, with 300mm of ground clearance. And the

approach angle has also been improved for the

models with a driven front axle, which has been

moved 100mm further forward to the same posi-

tion as a non-driven front axle, while the parallel

rod has also been moved up to a more protected

location, resulting in a shorter front overhang for

the 4x4, 6x6 and 8x6 configurations.

Volvo Trucks is keen that customers consider

the advantages of its automated transmission,

the I-Shift. While on long-haul road applications

there are the obvious improvements in fuel ef-

ficiency, in the construction sector there are the

added safety advantages of automated gearboxes,

since drivers have more attention on their en-

vironment outside of the vehicle. It’s a message

that’s gotten through to buyers in Europe, where

in 2013, approximately 80% of FMX sold have

been fitted with the I-Shift. On the new FMX it is

now also available on the 4x4, 6x6 all-wheel drive

vehicles, while its oil-change interval has been

extended to 450,000km. Performance-wise, the

I-Shift does its job, with smooth gear changes, so

as to be almost unnoticeable by the driver, and ex-

cellent low-speed performance. Still, when haul-

ing heavy loads up steep hills there are advantages

of shifting into the manual mode and selecting a

specific gear for the slope – the I-Shift can down-

shift if the revs drop too low or if there is a plateau

on the hill and the revs climb, leading to a loss of

power on the incline.

FMX is available with a hydraulically

steered tag axle in some configurations, which can be raised for increased traction

or to reduce wear when unloaded

OPTIONS Volvo’s

I-Shift automated transmission with

Economy and P+ power mode, as well as the

standard manual transmission

Further driver comfort is offered through the redesigned cab, with an increased angle on the instrument panel for easier access to the controls, and the ignition key moved to the dashboard to free up legroom.


REVIEW

A LIGHT TOUCH

With this question in mind, we scooted up to

Abu Dhabi last month to take the new Mercedes

Sprinter through its paces and get answers from the

German company’s hopeful team of execs. Held on

a track next to Yas Island, where Mercedes driver

Nico Rosberg had secured third place a few days

before, testing was broken into two demonstra-

tions. The first showed off the safety credentials of

the Sprinter vans and buses, including the vaunted

Adaptive ESP (Electronic Stability Programme)

system. The newest revision of the Adaptive ESP

system takes the vehicle load into account. Depend-

ing on the weight and the position of the vehicle’s

centre of gravity, the ESP sensors ascertain the ve-

hicle load at any given time; this ensures that ESP

9i can stabilise the vehicle with individually modu-

lated intervention action. This new ESP system will

Vans are a common fixture on roads and sites

in many markets outside the Middle East. A fa-

vourite of both one-man-band contractors, as

well big gun organisations, they are essential to

shuttle man, machine and equipment from site

to site. In fact, without them it would be almost

impossible to imagine some industries, and es-

pecially construction, functioning at all. Why

then are they a rare traveller on the roads of the

Middle East?

also intervene selectively if a trailer begins to sway,

thus helping drivers to stabilise their vehicle and

trailer combination. Mercedes says that Crosswind

Assist will form part of the standard equipment for

all panel vans and crew buses.

Conducted with two vehicles chasing each

other up and down on drag car-style course, the

test proved the value of another feature Mercedes

is offering as an option: Collision Prevention Assist.

While the reviewer was not in control (a good thing

considering the track test, more on that later), the

system kicked in perfectly as the vehicle in front

broke; showcasing just why Mercedes remains

at the forefront of vehicle design in Formula One,

Sports Coupes and even labour buses.

Testers were then offered the opportunity to

take the van version of the Sprinter through the


REVIEW

Truck&FleeT me tAlks to ChRistoph WAltheR, heAd of sAles ANd mARketiNg At meRCedes-BeNz VANs to fiNd oUt WhetheR the little NippeRs CAN fiNd theiR WAY iNto middle eAsteRN fleetsA LIGHT TOUCH

wet and dry testing area. Given this writer learnt to

drive in a van (a 1990s Ford Popular to be exact),

the decision to take on the manual was thus boldly

taken with the vehicle duly stalling due to what we

will politely describe as driver error.

Refamiliarisation with a gear stick over, the

van handled with a lightness through the winding

wet section, gripping as well as you would expect.

Those used to an Isuzu pick-up say may find the

extra tilt disconcerting but the handling felt true

on tight turns after moving out of the spray of the

wet track onto the dry. You also gain in terms of ride

comfort and reduced noise.

It also handled a proceeding chicane particu-

larly well, although using the mirrors to check if any

cones were hit, raised concerns that drivers used to

pick-ups may struggle with the reduced visibility. A

fast-braking manoeuvre (which on the manual was

almost revelatory responsive compared to a 4x4)

later and the ride was over.

Smooth running and ready to serve, as good as

it is, you have to wonder why Mercedes feels that it

can break through to fleet owners used to running

with pick-ups.

“We want to change this,” says Christoph Wal-

ther, head of sales and marketing at Mercedes-

Benz Vans, after the test. “Our vehicles are mainly

produced for European demands but slowly and

surely authorities here are changing regulations. At

the moment, there is very little regulation in terms

of road safety or requirements for vehicles on the

road, emission standards.”

He cites the example of Dubai for an example

of a potential requirement down the line for vehi-

cles developed for low fuel consumption, low emis-

sions and improved safety in mind.

“Dubai, for instance, has taken the first step

to limit the number of road accidents by keeping

the speed of mini-buses down to 100k/ph. Driving

slower definitely helps in reducing accidents but

only if all the drivers are driving at more or less the

same pace. I think making safety systems standard,

such as ABS or EPS, would be a good way to limit-

ing the severeness of accidents. We see the markets

changing and going into this direction.”

Turning his attention to the Sprinter’s relative-

ly economical running, he adds that greater con-

cern for the emissions of vehicles is coming to the

region. He uses the example of Mercedes supplying

150 Vito taxis to the UAE’s department of transport

as an indication that greater regulation is inevitable.


REVIEW

“The government is more progressive than the

private companies, and when they are testing it

themselves (you know) sooner or later it is going to

be in the regulation.”

Mercedes can claim to be a leader in the car

segment and is by someway the dominant player

in heavy trucks: Walther estimates its share is 40%

with Volvo and MAN somewhere in the 15-20%

range (antitrust regulations make accurate figures

difficult to find, he adds, “this is our best guess).

Walther says that there is potential to use its

existing and vast network for those segments to

support its aspirations in vans and buses. The re-

gion represents both a chance and a challenge for

him and his team: “The European markets are not

growing anymore. There is no growth potential for

Mercedes Benz,” says Walther. “We are extremely

successful here in cars and heavy trucks, and I think

we have plenty of potential for the vans. Our com-

petitive advantage is our network. Our European

competitors – like Volvo and Renault – can only sell

trucks. They are depending on the cycles of spend-

ing on consumer goods. To set up a network with

good density, you need to have a certain volume to

maintain it. In a country like Saudi Arabia, for ex-

ample, if you are only selling a certain number then

it is difficult to provide service stations and work-

shops all around the country. A day in the work-

shop is a day lost.”

According to Walther, Mercedes is willing to

play the long game for its vans and buses; starting

early so it can be ready when the market matures

later down the line. He reminds that Mercedes’ first

dealer contracts date back 60 years.

“Our competitors probably couldn’t locate the

Middle East on a map in those days – at least as

potential market on their horizon. Most of them

started to build their infrastructure up in the boom

years of Dubai. We can say that a lot of our trucks

have helped build up these streets. This is some-

thing that we are very proud of.”

Saudi Arabia and Oman, in particular, have a

thriving collection of small contractors that could

be interested in the range. While he expects that

large fleet owners will remain the early adopters

and the biggest group of buyers, Walther says that

Mercedes will also approach small owner/opera-

tors in the region: “We are looking for individuals.

We are looking for niches. There are a lot of product

feature advantages that can fit a small grocer as well

as a large emergency service provider.”

I thInk we have plenty of potentIal for the vans. our competItIve advantage Is our network.”

The first van with an

engine range that complies with Euro 3. For the Middle East, petrol engines

complying up to Euro 6 and diesel engines up to Euro 4

emission standard will be available

An automatic

gearbox is standard with the V6 petrol engine and optional for the four cylinder petrol. All diesel engines are

paired with the 6-speed ECO Gear manual

transmission.

The combination of the highly economical diesel engines, optimised drive train and ancillary equipment results in a combined fuel consumption starting from 6.3 l/100 km – an impressive new record figure for the Sprinter’s vehicle class.

Two four cylinder diesel engines with 116 and 150HP are offered in the Middle East.

MAN

Tru

ck &

Bus

Mid

dle

East

and

Afri

ca F

ZE

ww

w.m

an-m

iddl

eeas

t.com

MAN TGS WW - Reliable Technology for ConstructionOptimal engine performance and modern vehicle design increase the efficiency of vehicle operations on site. The MAN TGS WW delivers optimum traction in every situation: starting from 4x2 axle configuration up to 8x8 for extreme construction operations. That is what we call consistently efficient. For more information or visit us online: www.man-middleeast.com

KSAHaji Husein Alireza & Co. Ltd.Tel.: + 966 2 6049 444

KuwaitAl-Ahlia Heavy Vehicle Selling & ImportTel.: + 965 2 483 9210 /1

Iraq (Erbil)Terramar for General Trading LLCTel.: + 964 750 469 6002

JordanIntegrated AutomotiveTel.: + 962 6 5728 400

UAE (Abu Dhabi)Darwish Bin Ahmed & SonsTel.: + 971 2 558 4800

UAE (Dubai)United Motors & Heavy Equipment Co LLCTel: + 971 4 2829080

Lebanon & SyriaTerramar Middle EastTel.: + 961 1 88 5657

OmanArabian Engineering Services LLCTel.: + 968 245 78 000

PakistanMAN Diesel & Turbo Paksitan Ltd.Tel.: + 92 42 353 30091

QatarQatar International AutomobilesTel.: + 974 4603 288

BahrainAhmed Mansoor Al A‘ali Co. BSC (c)Tel.: + 973 1 777 1030

Iraq (Baghdad)Terramar BaghdadTel.: + 964 1537 5249

Transport Worldwide. Powered by MAN.

MAN Truck & Bus


Ford recently unveiled the Ford Atlas Concept in the Middle East to showcase the design, capability, fuel efficiency and smart technologies that will define future pick-up trucks. Ford says it went “against no lim-its to realise its vision for trucks”.

“The Ford Atlas Concept previews the innovations that will transform what people expect from their pickup,” said Paul Anderson, Ford Middle East’s marketing director. “With 36 years as America’s best-selling pick-up, we are absolutely committed to setting the agenda in the truck market and are happy to premiere Ford Atlas Concept in the Middle East. Every surface and feature in the vehicle has been crafted for purpose and capability while retaining an unmis-takable Built Ford Tough look.”

According to Ford, the Ford Atlas Concept is inspired by decades of listening to customers at the places they work and play. The result is a purpose-driven design with prominent wheel arches, a wide stance and chiseled grille – all to rein-force its functional Built Ford Tough image.

Designers enhanced truck functionality, while creating new advanced features. For example, multiple tie-down points are integrated within the cargo box walls and load floor, along with 110-volt electrical outlets in the cargo box to charge power tools. An integrated roof carrying system and hidden extendable ramps give the truck unique func-

tionality for a variety of jobs.The interior is themed with structural styling cues and features the lat-

est thinking in comfort, utility and refinement. Innovative, thin, lightweight seating in comfortable leather allows for extra legroom for rear passengers – along with integrated storage for smaller items. ‘Floating’ instrument pods and glove-friendly buttons and controls keep the interior functional and rug-gedly stylish.

Ford’s Future visionFor pickups revealed

FORD ATLUS CONCEPTLength: 6.04mWidth: 2.23mHeight: 2.05mWheelbase: 3.81mTrack: 1.98mEngine: Next-generation EcoBoost with Auto Start-Stop optimized for trucksTransmission: Six-speed SelectShift automatic, Auto Start-Stop systemWheels and Tyres: 55cm alloy wheels, All-Terrain LT325/50R22 tyresCargo Cradle Weight Capacity: 226kgFrame: 55,000-psi high-strength steel ladder frameBody: High-strength steel including boron

Auto-deploying

running boards help passengers enter the truck at

rest and tuck up against the truck when it is moving to improve aerodynamics and ground

clearance Automatic shutters behind the grille stay open when extra engine cooling is needed, such as

during low-speed stop-and-go driving or in hot weather.

Automatic shutters in the wheels are hidden to improve style at rest and low speeds, but automatically close at highway speeds to improve aerodynamics.

NETWORK 01 14YoUR moNthlY gUide to the middle eAst’s tRUCK ANd Fleet

manufacturer, dealer and operator network

68 truck drivers in Abu dhAbi hAve hAd their driving licences revoked for dangerous overtaking, and fined up to Aed 10,000 in september alone, following action by the Abu dhabi police.

Drop-down

front wind spoiler lowers at highway speeds

to improve underbody airflow. The air dam is raised at low speeds to improve

ground clearance –

15

Four ways to green your Fleet

Liberty Automobiles has delivered of 50 Foton Aumark C 4.2 tonne trucks to UAE-based commercial vehicle leasing company Al Wegdaniyah Transport Solutions, augmenting their existing fleet.

The handover took place at the Liberty Showroom in Sharjah in the presence of Hussein Ali Shahin Al Tahri, managing director and Mohammed Lashin, GM of Al Wegdaniyah.

“We are delighted to induct Foton trucks into our fleet as we intensify our efforts to enhance the rental ex-perience for our customers,” said Al Tahri. “This move is part of our strat-egy to remain a leader in quality and innovative transportation solutions, especially to the corporate sector in the UAE.”

Foton trucks are manufactured by Beiqi Foton Motor Co. Ltd. (Foton),

China, in partnership with Daimler AG of Germany and Cummins. Foton is the largest commercial vehicle manu-facturer in the world.

Nihad Alkilani, general manager – fleet and com-mercial, Liberty Automobiles, said the handover lays “the foundation of a strong collaboration between us.”

50 Foton trucks For Al WegdAniyAh

UAE And OmAn rAmp-Up trUck sAfEty EffOrts

As the region’s efforts to increase truck and general road safety continue apace, both the UAE and Oman have announced new initiatives that will specifically target drivers and owners of heavy commercial vehicles.

Dubai’s Roads and Transport Authority (RTA) has announced truck drivers will soon have to prove they are

medically fit to drive, as part of a fed-eral law that is being implemented in Dubai in different phases, according to a report by Gulf News.

Under the new legislation, driving licences of truck drivers will not be re-newed without a medical permit from September 15.

“We are now moving to the next phase, which will begin from Sep-tember 15, where we will ensure all truck drivers pass the medical fitness test before they renew their driver’s licence,” said the chief executive of the RTA’s Licensing Agency, Ahmad

Hashim Behroozian.Meanwhile in Oman, the Government is planning on

setting up a number of truck weighing stations at key loca-tions along the country’s arterial road network in an effort to crack down on heavy vehicles that exceed axle load and weight limits, Oman Daily Observers has reported.

Scania to teSt electric truckSScania is to conduct trials of electrically pow-ered trucks, with the electricity delivered by lines overhead, similar to trains and trams.

carried out in partnership with Siemens, the trials are investigating the possibility of power trucks with overhead lines being used where regular transport routes exist from point to point, such as between steel mills and ports and between mines and processing plants.

01. Keep on tracKGPS fleet tracking systems: In addition to staying ahead of the curve on environmental regulations, they save money on costs and increase fuel efficiency. Keeping track of your carbon footprint, can save thousands of dollars a year.

02. Bac to BasicsBattery air conditioning systems (BAC): This system utilises batteries to power a cooling system that is integrated with a fuel-operated heater, when needed. The system significantly reduces emissions and idling time.

03. Join the gen-setAuxiliary power units and generator sets (APU/GS): These units assist with carbon emissions by helping to eliminate idling in heavy-duty trucks.

04. Foh FtW Fuel-operated heater (FOH): A FOH system requires little maintenance and little fuel. The unit draws fuel from the diesel tank and incubates the heat in the combustion chamber. Emissions decrease due to the FOH’s long, continuous burn.68 truck driverS in abu dhabi have had their driving licenceS revoked for dangerous overtaking, and fined up to aed 10,000 in September alone, following action by the abu dhabi police.

Dubai’s RTA and the Omani government promise to crackdown

on poor driving and trucks

The Foton range includes tractors, dumpers and platforms, as well as special-purpose vehicles


HIGH ROLLERS

engagementMAN TRUck ANd BUs Middle eAsT’s dAvid vAN GRAAN oN whY people MAke his coMpANY ANd The iNdUsTRY Go RoUNd iN The Middle eAsT

What We see in the Middle east is thereWill be consistent groWth over the next ten years.”

rules of


HIGH ROLLERS

engagementavid Van Graan is buzzing. The importer con-

ference at the weekend has gone well, and the

data and anecdotal information suggest MAN

Trucks’ operation in the Middle East is rattling

on quite nicely, thank you very much.

“They were very good meetings. We are talking

about our plans for 2014, the next three years, and

ten years ahead,” he beams. “There’s some really

nice flags on the hill of where we are going.”

You get the impression that Van Graan is one

of life’s great enthusiasts. The native South African

has fully immersed himself into the Middle East

market and willingly talks of embracing a cultural

shift since moving over from MAN Truck and Bus

Africa at the turn of the decade. MAN Truck and

Bus has itself shifted through the gears in that time,

pushing its way into a game historically played

almost exclusively by Mercedes, Renault, Scania

and Volvo. Much has been made of Volkswagen’s

reeling in of its German counterpart since it first

acquired a stake in the business in 2006 but MAN

has not found itself bogged down by the affair in the

Middle East. As the media chewed over every share

bought and a potential merger with Scania, VW’s

other heavy duty interest, MAN’s regional opera-

tion continued to gain momentum.

“It’s been a great journey,” he remarks. “I think

with the combination of a big corporate company,

a great shareholder and also a team of dynamic

people that want to make a growth happen, we’ve

put together a few ingredients and the three year

growth curve has been phenomenal.”

Like its competitors MAN saw a drop-off in

sales in 2008 and 2009, however in 2010 it was

still able to boast 2,000 unit sales in eight countries

Middle East. That figure has almost tripled since

then, Van Graan explains.

“We are now doing 5,000 units per year across

ten different countries,” he says. “If you look at in

pure volume it has really expanded in the truck side

of the business. If you look at our aftersales busi-

ness, we were doing $20 million in parts sales and

now we’re doing $50 million.”

He is quick to emphasise that the parts business

surge has been volume led, explaining that in real

terms the prices of parts have fallen in the period.

“We’ve reduced prices because we’ve gained a

lot of market knowledge, we have a better under-

standing of where the fleets are running,” he says.

“By engaging our importers, by being active in the

dealer body and actively visiting customers, we are

able to stock right and importantly understand the

fast-moving side. We’ve been able to help the cus-

tomers, create better value baskets of parts and do-

ing it in volume.”

He adds that deep understanding has spruced

up turnover from $140 million to $410 million.

“That’s from a wholesaler perspective from us

to our importers. If you look at retail impact, then

it’s an even bigger business. The retail delivery of

vehicles and parts to customers is higher.”

It is unsurprising when Van Graan describes

MAN as being very ambitious as it looks ahead to

further progress in the Middle East given those

numbers. Especially as he predicts that it will

benefit from a recovery in demand spurred on by

improvement in the region’s economy as well as

continued progress in terms of gaining market

share: “We’re very optimistic through the market

growth. What we see in the Middle East is there

will be consistent growth over the next ten years.”

The next target for MAN is hitting 10,000 units

annually which will come, he says, in the next few

years. Parts will also continue to grow to become a

“few hundred million a year business.”

He adds: “I think it’s ambitious and it’s very

real. It’s not like we’ve pulled a number from the

ether. We’ve looked at where the targets markets

are; the niches; and the transport solution require-

ments. We absolutely have in our hands the ability

to deliver with our partners and our products.

“I’m excited by the depth of quality of our

people. They’ve been in the Middle East for some

time with a really strong knowledge of the projects

and the decision makers that are making the proj-

ects. The important thing for me is that they are

embracing the MAN brand and basically taking it

to where it needs to be in the next couple of years.”

As MAN’s star rises, does he think the competi-

tion will take worried glances over their shoulders?

“I do hope so,” he grins. “What I’ve learnt in

this industry is that we’ve got some great suppliers.

If you look at the big names that are offering prod-

HIGH ROLLERS

18

uct in the marketplace, like Mercedes, like Scania,

some of the Japanese makes, these are all formida-

ble competitors. They’re all doing the right things

by expanding and optimising their product ranges.”

Before joining MAN Van Graan did his stint in

the trenches with Iveco and Mercedes. He reserves

special praise for the German behemoth.

“They’ve done years and years of investment

and they have been active in global markets for

some time. I always look at it as if we are playing in

the Premier League. There’s no guarantees that you

can come up trumps consistently every year but

what’s is that there are a number of players that are

competitively competing in the marketplace. The

benefit is that there is a value added proposition.

From a customer point of view, this is great.”

With the manufacturers and distributors try-

ing to differentiate themselves despite conveying a

similar message – they will all claim to offer best-

in-class service, the best return on investment, etc

– choosing the right place to shop for fleet must get

pretty confusing from a customer’s point of view.

However MAN’s progress suggests that it has stum-

bled upon a new formula for success.

“It’s all about people,” he proclaims. “Promo-

tional vehicles, industrial goods is all about rela-

tionships. Fundamentally you can have great hard-

ware but you have to demonstrate how to how to

optimise that hardware to the users. And by that I

mean three tiers of users: the operators of the hard-

ware, the guys that are supervising – such as opera-

tions managers, then, of course, the investors who

take the plunge to put money in.

“You need really good people to communi-

cate your good news. For me the IT and commu-

nications industry is a fantastic example. Take the

iPhone. The executive of Apple, personally dem-

onstrates the product; makes the in-house team

enthused about the product; doing the job with

the distributor network, making them enthusiastic

about the market opportunity; and very important-

ly the users must see value adds – word spreads.”

Does that mean MAN’s man for the Middle

East has been out on the road in the TGS WW?

“My key message to the importer conference

was when have you last felt, touched and operated

the hardware that you sell? I’m very fortunate that

I get to do that all the time. I really am enthusias-

tic about going to the test track, talking to the en-

gineers and drivers, because in the end you have a

very tangible fingertip feeling about the products

and how they add value to operators.

MAN showcAsedAt trANs4 QAtAr MAN Truck & Bus Middle East along with its local dealer Qatar International Automobiles participated in the Trans4 Qatar show in November, showing off the new Middle East-specialty truck the TGS WW 4x2 tractor head.

The new vehicle combines traction and short haul operations for more efficiency, and its specifications cater to construction as well as urban transport applications and help to reduce fuel consumption. MAN combines those features with its strong traction chassis for off-road applications as well to meet tough operating conditions here in the Middle East.

The vehicle, designed for construction as well as for urban transport applications, is part of the range of the heavy duty construction vehicles – the TGS World Wide – offered by MAN.

The TGS WW range can be used for a variety of transport solutions from tippers to transit mixers, from water tankers to concrete pumps, from flat deck cranes to specialized drill rigs – in wheel drive configurations of 4x2, 4x4, 6x2, 6x4, 6x6, 8x4 and 8x8.

Sheikh Fahed Bin Mohammed Bin Fahed Al-Thani, vice chairman of FAHED Group of Companies, the owner of Qatar International Automobiles said the show was a chance to showcase MAN’s product innovation to Qatari buyers, and highlight MAN’s commitment to supporting the development of infrastructure in line with the Qatar National Vision 2030.

“With a diverse product range from trucks to buses and a world class service and support network, MAN is well positioned to serve our customers in Qatar and improve on our significant market share of 42 per cent in the commercial vehicle segment,” said Al-Thani.

“There are challenges in the region,” he adds.

“In various world markets MAN has done what

they call the Consistently Efficient Roadshow

where they put drivers and operators in the cab.

Rules and regulations in the Middle East prevent

us from doing that in an open road environment.

We’ve started to it at test tracks and (at The Big-5)

we brought our simulator with us.”

Driver standards remain a contentious issue,

Van Graan feels that engagement and trust is neces-

sary for them to improve. He says they have crucial

role to play for fleets looking to improve uptime,

fuel efficiency and safety, plus “the investment can

be optimised”.

Backed up by improved truck technoiogy and greater understanding, MAN Truck and Bus has seen its share of the market triple in only a few years

It Is very Important that you engage your varIous stakeholders.”

New MAN TGS WW 4x2 tractor shown at

Trans4 Qatar


HIGH ROLLERS

“You have a rig that could be worth 250,000

euros and you entrust it to what I would call a ju-

nior staff member. You would never give them your

80,000 euros car to drive, but when you experience

what he goes through you realise that he’s a real

pro. Things like public safety is entrusted to these

guys, why not treat them like professionals and

make them enthusiastic about what these can do.”

Looking back on his own progress to date, he

says that he has to draw on his vast experience to

adjust to operating in the Middle East.

“I have often said to my family or peers that I

have used every one of my 26 years of experience

and I have also used none of it! In many places there

to a guy who is your vintage; has been educated in

the same business school as you; the reality is you

have to enable him to do a selling up two levels.

One is to head of the family and the other one is to

his customers. Very often his customers are two or

three generations deep. You’ve got to be patient and

also respectful. If you understand what makes that

organisation tick and deliver to them you can be

very successful.

“If you simply try and work your cross-func-

tional operative people but you don’t have the

buy-in it can go wrong. Whether it’s our importers,

customer, operators or suppliers you have to really

engage in a Middle Eastern way.”

is a ‘Middle Eastern flavour’ of doing business that

is very professional, very unique where a European,

American or African methodology doesn’t fit.

“But why should it fit? You come in with a pre-

conceived idea of how you will change things but if

it’s not broken don’t fix it. Your methods of getting

to the next level is different. And this brings me to

the point I was making about people. It is very im-

portant that you engage your various stakeholders.”

Often those stakeholders are family-owned

businesses where decision making can be compli-

cated to unravel.

“We have found you have got two or three gen-

erations in the business. Whilst you can be talking

It Is very Important that you engage your varIous stakeholders.” The TGS

WW range are designed especially for the toughest of

operations as a semitrailer tractor, chassis and tipper in

the Africa, Russia and the Middle and Far East

markets.

David van Graan is head of MAN Middle

East (VP) at MAN Truck & Bus

volvo_271113 Trim24x30cm.pdf 1 12/19/13 8:28 PM

New raNge lauNch

JANUARY 2014 TrucK&FleeT Me 21

VolVo TRUcks hAs lAUNched foUR New TRUcks, The RoAd-ReAdY fM, The RUgged fMX, ANd The sMAlleR fe

ANd fl Vehicles. All beNefiT fRoM iMpRoVed eNgiNeeRiNg ANd efficieNcY, wiTh The AddiTioN of A NUMbeR of New TechNologies iNclUdiNg The MUch-TAlked AboUT VolVo

dYNAMic sTeeRiNg foR The fM ANd fMX

the packahead of

hile in the consumer technology markets there

seems to be a trend towards built-in obsoles-

cence, with short model cycles, in the world of

heavy vehicles new model launches come sel-

dom, and the new models are expected to last

almost a lifetime.

Volvo Trucks has launched an unprecedented

four new models at once, with model renewal

coinciding with preparation for new exhaust emis-

sion standards in Europe. The FM, the road-specced

hauler, the FMX, and the short-haul distribution

FE and FLs have all seen significant overhauls

including their chassis, transmissions, engines,

and in the cabins and overall functionality.

Trucks are a major mover of freight in the

Middle East, and the FM is designed to be the

truck of choice for fleet operators. One of its key

selling points is its flexibility – there’s a whole host

of different axle configurations available, as well

as options for buyers to customise, and get the ve-

hicle they want.

The gross vehicle weights (GVW) for the FM

range from 18-26ts, with a possible GCW of 60t.

Axle configurations are 4x2, 6x2, 6x4, 8x2 and

8x4. The range features lower weight with in-

creased chassis flexibility, while Volvo says that

“crystal-clear interfaces for bodybuilders” allows

the customer to tailor the perfect truck for their

job. And the considerable weight reductions in the

FM will boost its attractiveness in weight-sensitive

segments such as tanker and bulk-haulage opera-

tions. The FM can be equipped with the smaller

day cab, the larger sleeper cab (with a lower roof

variant available), and two versions of the impres-

sive Globetrotter cab, which offers accomodation

for two people and extra storage space higher up

– the larger of the two has an interior height of 210

cm. The cab has been given a complete redesign,

which inside the cab includes the angled instru-

ment panel, and the laying out of buttons, controls

and functions within convenient reach, and space

for the driver’s maps and documents, with the

aim of creating a ‘working climate’. Outside, the

cab’s corners have been rounded, and for all the

FM: The all-rounder

truck designed for long-haul applications. Key improvements are a lower

weight, new axle configurations, increased chassis f lexibility and

interfaces for bodybuilders, making it easier for

buyers.

FMX:The heavy duty

workhorse for off-road applications, construction

and hauling. Developments in the new model include a tougher-

engineered chassis, and options such as rear-axle air

suspension. Read the review on p4.

FE and FL: The

medium duty vehicles for short-haul distribution and

city driving. These have seen an improved cab interface, as well as two newly designed engines

– 5l and 8l. The models have the option of the I-Shif t

transmission.


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FFS_AD_CMME_250x310_AW_HR.pdf 1 12/31/2013 5:53:36 PM


new range launch

vehicles, Volvo’s ironmark logo has been moved

up to a more prominent position just below the

windscreen, following on from the FH.

The feature of the new vehicles (available on

FM and FMX) that has got everyone talking is the

Volvo Dynamic Steering, thanks in no small part

to Volvo Truck’s marketing videos. The new steer-

ing system represents a quantum leap forward

in terms of the driver experience, by massively

reducing the amount of effort they need to steer

the vehicle. The feature uses an electronically

controlled electric motor that is adjusted around

2,000 times per second to create highly precise

steering. The truck’s sensors also contribute to

exceptional directional stability (as demonstrat-

ed vividly in the Jean-Claude Van Damme stunt

video), for more relaxed driving experience on the

open highway, though it’s worth mentioning that

the system doesn’t entirely remove the ‘feel’ of the

road. In short, it’s a technology designed to im-

prove the driver’s performance, by helping them

steer better, while also making their job easier, re-

ducing fatigue and discomfort on long trips.

In the same vein, truck buyers in the Middle

East are increasingly understanding the benefits

of choosing vehicles with an automated or auto-

matic gearbox, which especially on long trips will

reduce fuel consumption, minimise clutch and en-

gine wear, and help prevent operator fatigue. The

FM is available with the I-Shift automated trans-

mission, with computerised gear selection (as well

as an automatic option). An additional fuel saver

is the I-Roll feature, which when enabled will

automatically put the vehicle into neutral when

coming down hills, allowing the vehicle to coast,

though the gears will then be engaged if the ac-

celerator is depressed.

For fleet managers who want full control of

their vehicles’ health, Volvo Trucks is offering a

new telematics system that can detect any worn

out or underperforming components, or indicate

when maintenance is required. The workshop can

monitor the actual wear of various components

directly via computer. It can then contact the

operator well in advance to plan the service for

when it is most convenient, and preventing any

unscheduled downtime.

The Euro 3 engines for the FM (and FMX)

in the Middle East have same torque levels as the

previous generation engines. The FM can be ei-

ther be equipped with the 11 litre D11 engine, with

power output of 330 or 370hp, or the 13 litre D13,

with power of 400, 440 or 480hp.

The two smaller trucks – the FE and FL – are

designed to be used in short-haul distribution, city

driving, and lighter construction applications. To

this end manoeuvrability is of key importance, to

aid drivers navigating tight turns and into tricky

parking positions. As well, Volvo has paid close at-

tention to the cab design, with drivers often hav-

ing to climb in and out of their trucks many times

each day. Smaller wheel lower the cab by five cen-

timetres, improving visibility, and making it easier

to exit the cab. Volvo has designed new engines for

the two vehicles, the 6-cylinder D8 engine, with a

displacement of 7.7l, and the compact 4-cylinder

D5 engine, with a displacement of 5.1l. Both of-

fer swift torque delivery at low revs, ideal for the

stop-start driving of delivery.

Volvo is now also able to equip the FE and FL

with its own I-Shift automated gearbox, which is

able to be further customised with a distribution-

specific option. Also released is a larger 12t version

of the Volvo FL. With the most powerful engine

in its segment (the four-cylinder D5), specially op-

timised I-Sync transmission and weighing 500 kg

less than a corresponding truck with a 6-cylinder

engine, Volvo expects it to be a highly competitive

model in the largest medium duty segment.

The VerdicT:

Overall, Volvo Trucks has four brand new

trucks that should prove popular with fleet

managers and drivers. And with the well-re-

ceived launch of the FH in 2012, the company

has a completely refreshed range, with lots

of options and customisability for buyers. Its

dynamic steering system is certainly a game

changer in Europe – though it’s interesting to

consider how great its uptake will be here in

the Middle East. Certainly, the message does

seem to be getting through to buyers, that by

adopting some of the more expensive truck

features – such as the automated transmis-

sions – over time these will pay for themselves

through reduced wear and tear, and improved

driver performance. Happily for its custom-

ers, Volvo Trucks have produced a range of

vehicles that should suit any need. And with a

focus that has been on design improvements

such as a stronger chassis, more durable cab

exterior, or lighter overall weight, customers

can be confident that the Volvo Trucks has got

the fundamentals right.

VolVo FH wins Truck oF THe Year awardVolvo Trucks’ FH has won the prestigious International Truck of the Year award for 2014, with the award received by Volvo Trucks’ president Claes Nilsson at a ceremony at the Comtrans exhibition in Moscow earlier this month.

The award is judged by leading commercial vehicle journalists, representing 25 magazines throughout Europe.

“Volvo Trucks has delivered a completely new heavy-duty truck, which, with its innovative cab, hi-tech driveline components and advanced maintenance solutions, sets a new benchmark in the automotive industry,” said awards chairman Gianenrico Griffini.

This is now the third time that the FH has won the award, first in 1994 and then again in 2000.

The new generation FH was launched in September 2012, and key improvements include improved handling with a stronger chassis, and individual front suspension as an option; a larger and more spacious cab design, giving the driver a better view of the road, including an innovative rear-view mirror design; and new technology for remotely monitoring component wear and overall vehicle condition.

Volvo also launched its new I-See technology programme which can save up to five per cent fuel. I-See uses electronically recorded information about the topography of the roads to automatically optimise gear shifting, speed and auxiliary braking, though is not currently available for the Euro 3 engined vehicles sold in the Middle East.”We are honoured and happy. When we introduced the new FH in September 2012, we claimed that it was pushing the envelope of what a premium truck could offer. The International Truck of the Year award confirms that the Volvo FH lives up to this promise,” said Nilsson. “The new Volvo FH increases the haulage firm’s profitability in many different ways.”

PARTING SHOT

Raising the baRFamco’s Frank o’connor, general manager – Truck & Bus Division, expecTs greaT Things oF volvo’s new Truck range

What does the launch of the Volvo’s range of

new trucks mean for Famco?

The launch enables Famco to continue as the market

leader in supplying transport solutions to the UAE.

In fact, the new range of trucks will enable Famco

to raise the bar even higher in terms of product

quality, support and customer profitability. We’re

determined to ensure that the new range will also

allow us to attract new customers to the Volvo

product range and the world-class customer care

offered by Famco.

How do these differ from previous iterations of

the models?

Quite simply, the truck of the future has

arrived. The new range has undergone an

extensive development, design and testing process

over a five-year period and we strongly believe that

the Volvo Truck ambitions of developing world

class trucks which can deliver even greater levels of

vehicle up-time, productivity and profitability has

been achieved. The FH has an incredible history of

success and has been the backbone of the truck-

ing industry since 1993. Over 650,000 FH trucks

have been sold globally and through local market

adaptions these trucks have delivered exceptional

uptime and profitability to countless customers

around the world. The new Volvo Truck range uses

the existing proven and trustworthy drivelines,

however design enhancements and extensive hard

and soft product developments have enabled the

Volvo product to deliver even greater levels of fuel

efficiency, driver comfort and improved safety not

just for the driver but all road users.

How do you think they will be perceived?

We believe that, just has it has been around the

world, the new Volvo Truck range will be warmly

welcomed by the transport industry in the UAE.

Volvo’s trucks have played a major part in the

development of the UAE and along with the upturn

in the market the timing of this new truck launch

could not be better. The new truck range encom-

passes the FH, FM and FMX chassis ranges and as

such we are able to offer the new truck models to

all of the transport segments operating in the UAE

including long haul, logistics, construction, indus-

trial, fuel supply and oil and gas segments. Famco

can support the Volvo products with tailor-made

service contracts, parts support, driver training

and telematics from our extensive network of

depots throughout the UAE including Dubai, DIP,

Abu Dhabi, Ras Al Khaimah and Al Ain.

How do new models like the FH and FMX help

to grow your market share?

Through the long and successful partnership be-

tween Famco and Volvo trucks we believe that we

already command the #1 position in market share

and brand positioning within the UAE.

The new Volvo Truck range will allow us to

segment this position and strengthen our partner-

ships with our existing customers while growing

our customer portfolio in all segments of the UAE

transport industry.

Famco recognises that building the world’s

best truck is no longer enough. The truck is

just part of the offering that we present to our

customers. Famco doesn’t just sell trucks, Famco

forges long-term profitable partnerships with

our customers and if committed to the long term

success of the UAE.

Famco’s customeR jouRneyPrice to Advice “Expert advice given by dedicated sales advisors on the Total Cost of Ownership based on a customers’ business requirements.”

Purchase, Rent or Finance ?“The customer choses whether he will rent or use FAMCO’sFinancial Services.”

Service and Parts“FAMCO prides itself in great after sales service and parts availability.”

Frank O’Connor (Truck & Bus Division) Mamdooh Diyab (Rental & Used) and Mahmoud Turkieh (Financial Services) Mark Johnson (Service &Parts)

26 TRUCK&FLEET ME JanuarY 2014

ISUZU MIGHTY TRUCKS

Best Quality . Best After Sales . Best Value

3 DECADES OF SUCCESS

A remarkable partnership since 1980, shifted ISUZU into one of the top UAE market leaders. The Environment-Friendly Diesel Engine, Technological Prowess and Strength of ISUZU trucks are features that aim to meet the intensive market demands and to become the dependable name in its sector.

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VolvoTrucksAd_250x310_AW_HR.pdf 1 1/2/2014 3:41:41 PM

truck & fleet me january 2014

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