PUBLISHER’S AUDIENCE STATEMENT | June 2018

JUNE 2018HOUSINGFINANCE.COM

VOL. 26, NO. 4

TROUBLE IN PARADISEDevelopers respond to the desperate need for workforce housing in some of the nation’s top travel destinations

+INSIDE

WHAT’S NEW WITH CONSTRUCTION

LOANS

MISSION STATEMENT

AFFORDABLE HOUSING FINANCE’S mission for the last 26 years is to provide authoritative, in-depth information on the latest advances in financing, building, and operating affordable housing.

FIELD SERVED

AFFORDABLE HOUSING FINANCE is a Residential Construction focused media brand with a target audience in the affordable housing development and real estate finance industries, including owners, developers, builders, property managers, government agencies, community development, financial institutions, legal and accounting services, and other targeted industries.

Issues per year: 8

SOCIAL

11,444LinkedIn Members

11,800Twitter Followers

1,420Facebook Likes

(June 2018)

NEWSLETTERS

31,502affordable housing finance Newsletter Recipients Per Issue (24 Issues per year)

Publisher’s Own Data (June 2018)

WEBSITE

28,158Monthly Unique Users

60,307 Monthly Page Views

Google Analytics (12 month average)

MAGAZINE

11,000Print Subscribers*

29,956 Targeted Digital Recipients*

40,956 Total Recipients*

188,931 TOTAL ENGAGEMENTS

Gross data is contained in the total audience number. No attempt has been made to eliminate any duplication. Gross total includes: print subscribers, targeted digital recipients, newsletter recipients, monthly page views, social media likes/members/followers.

*Media Owner’s Own Data June 2018

BUSINESS BREAKOUT*

BUSINESS AND INDUSTRY TOTAL SUBSCRIBERS PERCENT

Owner/Developer/Builder 10,382 94.4%

Government/Non-Profit/CDE/CDFI 431 3.9%

Financial/Legal/Accounting Service 101 0.9%

Other/No Answer** 86 0.8%

TOTAL 11,000 100%

**Other/No Answer total 86 are all NAHMA members and Business Classfication are not provided.

ACTIVITIES PERFORMED BY BUSINESS: OWNER/DEVELOPER/BUILDER/PROPERTY MANAGEMENT*

ACTIVITY DESCRIPTION TOTAL

Developer/Builder/Construction 6,715

Owner (Corporate, Individual, GP, LP, or REIT) 5,186

Property Management 3,784

JOB TITLE/OCCUPATIONAL BREAKOUT*

JOB TITLE TOTAL PERCENT

Principal/Partner/Owner, President/Chair/CEO, Treasurer/Controller/CFO/COO, Director/Executive Director, Executive VP/Sr VP/Asst VP/VP

9,471 86.1%

Manager 1,487 13.5%

Other/No Answer 42 0.4%

TOTAL 11,000 100%

*Media Owner’s Own Data June 2018

GEOGRAPHICAL ANALYSIS OF MAGAZINE CIRCULATION*

STATE TOTAL SUBSCRIBERS PERCENT STATE TOTAL

SUBSCRIBERS PERCENT

Maine 53 Kentucky 113

New Hampshire 45 Tennessee 190

Vermont 24 Alabama 113

Massachusetts 411 Mississippi 79

Rhode Island 63 East So. Central 495 4.5%

Connecticut 182 Arkansas 67

New England 778 7.1% Louisiana 121

New York 745 Oklahoma 69

New Jersey 365 Texas 690

Pennsylvania 437 West So. Central 947 8.6%

Middle Atlantic 1,547 14.1% Montana 39

Ohio 421 Idaho 53

Indiana 198 Wyoming 14

Illinois 482 Colorado 269

Michigan 350 New Mexico 35

Wisconsin 242 Arizona 171

East No. Central 1,693 15.4% Utah 100

Minnesota 192 Nevada 71

Iowa 83 Mountain 752 6.8%

Missouri 194 Alaska 17

North Dakota 28 Washington 254

South Dakota 34 Oregon 145

Nebraska 72 California 1,441

Kansas 71 Hawaii 47

West No. Central 674 6.1% Pacific 1,904 17.3%

Delaware 37 United States 10,964 99.7%

Maryland 282 US Territories 36 0.3%

Washington, DC 83 Canada -

Virginia 322 Mexico -

West Virginia 31 Other International -

North Carolina 297 APO/FPO -

South Carolina 127 -

Georgia 343 -

Florida 652 -

South Atlantic 2,174 19.8% TOTAL SUBSCRIBERS 11,000 100.0%

Hanley Wood Media Inc.One Thomas CircleSuite 600Washington, DC 20005T: 202.452.0800F: 202.785.1984www.hanleywood.com

*Media Owner’s Own Data June 2018