MARGUERITE GLENN

TRMA 585 P1: DEVELOPING A PROFESSIONAL ONLINE IDENTITY

SPRING 2012

ONLINE IDENTITIES, PERSONAL BRANDING, SOCIAL MEDIA

LINKEDIN

• Valuable website for making and maintaining professional connections.

• Wide variety of groups to join and be able to join in their conversations

• My LinkedIn connections include: friends, family, co-workers, colleagues, and fellow students

• http://www.linkedin.com/pub/marguerite-glenn/46/579/121

ONLINE PRIVACY

• Google results are different for everyone and are tailored to the individual

• Google ads are tailored to the individual by what is in their Gmai accounts and the subjects of the emails

• One must be very careful with their personal information online since it can end up in the wrong hands

TWITTER #TRMA585

GOOGLE PLUS (G+)

• Created my own: https://plus.google.com/105831218295851503137/about

• Like that you can pick and choose who you want to share certain things with• Am using this as my professional page

PROFESSIONAL FACEBOOK PAGES

• At this time I do not think I would personally use a Professional Facebook page since I use Facebook purely for social interaction

• Examples of professional Facebook pages I admire are:• Dr. Julie on Your Beautiful Mindful Life• Mayo Clinic• American Association for Marriage and Family

Therapy

LEARNING FROM MENTAL HEALTH PROFESSIONALS & ORGANIZATIONS

• Links to 3 therapists’ sites who will inspire my own site one day• http://www.deborahserani.com/• http://www.willbaum.com/ • http://www.cristinamardirossiantherapy.com/#!

• Great article by Dr. Keely Kolmes on managing Facebook as a mental health professional

• http://drkkolmes.com/for-clinicians/articles/#facebook

BLOGS: BLOGGER, WORDPRESS, TUMBLR, POSTEROUS

• Having a professional blog could be very helpful in my future counseling career so that I may post links and articles to pertinent mental health info• I could have a link to my professional blog on my

professional website• Blogger would be my choice to use• It’s a fine line to dance if one wanted both a

personal and professional blog especially if they were a counselor

PORTFOLIOS & PROFILES

https://plus.google.com/105831218295851503137/about

MANAGING YOUR ONLINE IDENTITY

Mystery solved of how online professionals manage so manydifferent sites and while stillMaintaining an active off-lineLife…HOOTSUITE!

http://hootsuite.com/

Dr. Julie’s helpful bit on how touse Hootsuite is below

http://www.juliehanks.com/2012/03/01/simplify-your-social-media-life-with-hootsuite/

WEBSITES & DOMAIN NAMES

• I have been most curious about building a website since I one day want to go into private practice and have my own website• I did not realize how easy it was to set a website

up and that I could be up and running in less than an hour• Helpful websites:• http://www.makeawebsiteguide.com/5/how-to-

make-a-website/• http://www.juliehanks.com/2012/01/05/6-reasons-

im-obsessed-with-wordpress/

HAVING AN IMPACT

• KONY 2012: http://t.co/P60PuinC via @youtube”

• The internet is an amazing way to get info to the masses and bring attention to important issues such as the Kony video has done BUT one might have to sacrifice their anonymity in exchange. Is it worth it?

GOALS & STRATEGIES

• Strategy is key online

• One doesn’t have to be a member of all online groups or spend in all your energy and time in just one domain

• Communicate effectively and clearly

SLIDESHARE

• Could be a great tool for future use if I ever decide to combine counseling and teaching or if I am a member of a corporation and will need to present at a conference

• I got some great ideas from presentations at this site: http://www.presentationadvisors.com/building-your-personal-brand-with-powerpoint

• Here’s my slideshare link: http://www.slideshare.net/margglenn

FINAL THOUGHTS

• Such a rich and eye opening learning experience for me

• Had no idea how important and impactful it can be to have a well managed and thoughtful online identity and presence AND it does not take all day to maintain

• I will certainly be using these resources in my professional career!