triz and cid_creativitywroclaw2012
TRANSCRIPT
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Valeri SouchkovEnschede, The Netherlands
February 25, 2012Wroclaw, Poland
To Possible Through the ImpossibleTo Possible Through the Impossible
www.xtriz.com
I C G
SystematicSystematicCreative ImaginationCreative ImaginationDevelopmentDevelopment
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Valeri Souchkov
ICG Training & ConsultingUniversity of TwenteBoard, The European TRIZ Association ETRIAR&D Council, International TRIZ Association MATRIZ
Trained over 4.000 peopleAssisted over 100 Innovative Projects2 books, 80 publications
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Role of Imagination
Imagination is more important thanknowledge.
For knowledge is limited to all we nowknow and understand, while imaginationembraces the entire world, and all there
ever will be to know and understand.
Albert Einstein
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Contents
Why do we need to develop creativeimagination?Link between TRIZ and Creative ImaginationDevelopment (CID)Examples of CID techniquesDiscussions
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Process Support
Modern TRIZ
Analytical Logic Knowledge Bases
Philosophy andmethodology of innovation
and systems evolution
System thinking, contradiction-orientedthinking, resource thinking, Theory and
Trends of Technology Evolution
Logic for problem diagnostics and analysis,
problem reformulation, system analysis
Inventive Patterns and Principles that define
new out of the box solution strategies
Creative ImaginationDevelopment
Methods for fighting psychological inertia,techniques for out-of-the-box thinking
Analytical Logic
Philosophy andmethodology of innovation
and systems evolution
Creative ImaginationDevelopment
Analytical Logic
Philosophy andmethodology of innovation
and systems evolution
Knowledge Bases
Creative ImaginationDevelopment
Analytical Logic
Philosophy and methodologyof systematic innovation
and systems evolution
TRIZ andSystematicInnovation
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How TRIZ helps
SEARCH SPACE
SPECIFIC PROBLEM
TRIALS & ERRORS
TRIZ SOLUTION PATTERNS AND INVENTIVE PRINCIPLES
ABSTRACTPROBLEM
ABSTRACTSOLUTION IDEA
SPECIFICSOLUTIONS
SPECIFICSOLUTION
SPECIFICSOLUTION IDEAS
SITUATIONANALYSIS
EVALUATION &SELECTION
Left Brain Right Brain
HOW?
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Creative Imagination
Answer: by boosting creative imagination
From Merriam Webster:
Creative : having the quality of somethingcreated rather than imitatedImagination : the act or power of forming amental image of something not present to thesenses or never before wholly perceived in reality
In psychology : Productive Thinking (vs. Reproductive Thinking)
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Some Titles
Both Sides of Your Brain: New Mind-Mapping
Techniques (Third Edition), Tony Buzan, Plume, 1991Serious Creativity: A Step-by-Step Approach toCreativity on Demand , by Edward de Bono,HarperCollins, 1992101 Activities for Teaching Creativity and
Problem Solving , by Arthur VanGundy, John Wiley &Sons, Inc. , 2005101 Creative Problem Solving Techniques: TheHandbook of New Ideas for Business , by James M.Higgins, New Management Publishing Company, 2005
Ideaspotting: How To Find Your Next Great Idea ,by Sam Harrison, HOW Books, 2006The Ten Faces of Innovation , by Tom Kelley and
Jonathan Littman, Doubleday, 2005Creativity today: Tools for a Creative Attitude , by
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Random vs. Systematic
Majority of modern creativity techniques:divergence by random techniques, as much aspossible away from systematic methods
TRIZ-based Creative Imagination Development:Systematic Approach to Divergence
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imagination
Alive Non-alive
Alive mountains, talking trees, walking flowersStone trees and animals, wooden flowers, ice people
Feature transferHumans with four legs; humans with wingsAnimals with human heads
Talking animals
A house with legs that can walkFantastic creatures
Elves, dragons, fairiesExtreme extrapolations
A see that never endsEndless villagesHumans of a sizes of a mountainEternal lifeAbsolute happiness
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Modern Times
Science fiction
Condensed light Time travelSpace travel, underwater travel
TelepathyEnergy shields in Star Trek
Death Star in Star WarsFuturology
Predictions based on extrapolation of scientific, technological,and social trends
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What they say
Everything that a man can imagine, others will beable to bring to life.
Jules Verne
It seems that possibilities to manage our thinking process are endless. They cannot be exhausted,since human mind the greatest instrument of cognition and transformation of the world cantransform itself, too. Who can tell what the limits of humanization of a human being are? A mind willbe perfecting itself as long as human beings willevolve. We are in the very beginning of the road.
G. Altshuller
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Impact of Science Fiction
Total #
of ideas
Fate of ideas
Implemented Confirmedpossibility
Not implemented
# % # % # %
J. Verne 108 64 59 34 32 10 9H. Wells 86 57 66 20 23 9 11A. Belyaev 50 21 42 26 52 3 6
Thomas Edison: Jules Verne is my favorite writer
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Solving
Mechanics of ordinary creative problem solving:
SWI model:S earch by trials and errors W aiting Insight (if happens)
What is difference between ordinary creative and strong
creative minds? Ordinary mind: Sticking to known concepts, variationsat a small scale, copying.Creative mind: Extreme extrapolations and non-linear
jumps instead of minor variations and modifications.
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Peaks of Creative Imagination
0-10 10-20 20-30 30-40 40-50 50-60 60-
Out of school,Change of environment
Impact of early education:fairy tales, fantasy books,cartoons, movies, games
Change of life values
dule Ribot, The Psychology of Creativity , 1896
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A classical approach
10 Ways to Generate Ideas & Increase Productivity:
1. Take a nap.2. Make small talk with strangers.3. Go to classes, workshops, or conferences.4. Hang out with creative people.
5. Allow yourself some creative loafing time.6. Walk, bike, swim or jog.7. Work in different places.8. Let your brain reboot.
9. Brainstorm.10.Get out of town.
Found at: http://psychology.suite101.com/article.cfm/how_to_increase_your_creativity
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How to train and develop?
Would these help?
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Only Practice Helps
Development of Creative Imagination is practice :
Train to see things within a system (multi-screen)Invent crazy new things real and fantasticVisualize non-visual things mentally or on mediaImagine what and how
Creative storytellingDevelopment of Creative Imagination is diversity:
Reading different publications related to innovativeproducts, ideas, services and not from a single area!
Connecting remote ideas to your area of practiceConnecting your area to other areas
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CID TechniquesDiversity (Disconnection)
Thinking:Focal objectsFocal domainsMorphological combinationsHybridizationPrinciples for Creative Design
Abstract Thinking:Abstraction of termsMethod of Miniature DwarfsSubject-Action-Object (SAO)Patterns
Functional ApproachIntensified Thinking:IdealityIdeal Final ResultParametric Intensification ( inc.
Breakthrough Thinking:
General Principles for ConflictsEliminationMethod of Trends CollisionGold Fish
Multi-Screen and Evolutionary Thinking:
Multi-Screen (9 Windows, SystemOperator) AnalysisGeneric Trends of EvolutionMulti-level designFantogramma
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CID Experience
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Associations)
1. Select an object (noun). This will be your focal
object.2. Randomly take up to three totally different objectsfrom scratch (nouns). Use Go to the bookshelfmethod.
3. Make a list of some (main, but not necessarily)functions/features of these three objects (processes).
Those can be: functions delivered by an object or byits parts, composition, colors, any other feature orcharacteristic of the selected object.
4. Assign all these functions/features of three selectedobjects to your focal object
5. Imagine what will happen with the focal object and itsenvironment (supersystem) if the object will haveeach of these functions/features. How will it change,
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Example: USB Stick
Example:
Our focal object: USB stick.We want to find new ideas for the USB stick.
Three objects selected from scratch:A tree
A glassA key
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f
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Example: Transferring FeaturesObjects Features Focal Object Features
tree Can growProduces branchesWoodenHas flowersProduces leavesProduces rootsDrinks water
Provides shadow
USB stick Can growHas branchesWoodenHas flowersHas leavesHas rootsDrinks water
Gives shadow TransparentInvisibleHardCan have colorsOpens doorsMade of steelSlimHas relief Hangs on a ring
glass TransparentInvisibleHardCan have colors
key Opens doorsMade of steelSlimHas relief Hangs on chain ring
l G i d
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Example: Generating IdeasObjects Features Focal Object Features Ideas
tree Can grow
Produces branchesWoodenProduces flowersProduces leavesHas rootsDrinks waterProvides shadow
USB stick Can grow
Has branchesWoodenHas flowersHas leavesHas rootsDrinks waterGives shadow
TransparentInvisibleHardCan have colorsOpens doorsMade of steel
SlimHas relief Hangs on a ring
Can increase memory capacity
Composed of smaller USB sticks?Redwood luxury USB stickNice picture for kids
Transparent USB stick
Colored transparent USB stickUSB stick as electronic door key
Vey slim USB stickA key merged with USB stickUSB stick with a key ring
glass TransparentInvisibleHardCan have colors
key Opens doorsMade of steelSlimHas relief Hangs on chain ring
C i USB S i k
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Creative USB Sticks
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associations
The same as the method of focal objects, but instead of a
specific object, we select a whole class (category) of objects.For instance, if a focal object is a car, then we shouldselect a hole category (class) of objects transportationvehicles.
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C bi ti M t i
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Combination Matrix
Your Object O b j e c t 1
O b j e c t 2
O b j e c t 3
O b j e c t N
Functions / Features
Results:
Combin tion M tri
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Combination Matrix
Laptop C of f e e c u p
Or an
g e
Um b r el l a
Functions,
features
- Stores coffee
- Circle shaped- has handle
- Provides nutrition
- Provides vit. C- Has bright color
... -Protects from rain
(humidity)- Protects from the sun
Results: a laptop with acontainer for coffee(and as an extracolling system)
- Laptop of anorangedesign- Orange showing anumber of calories,etc.
... -Umtop: A laptop witha built-in umbrellahidden inside.-Water-proof laptopwhich becomes anumbrella-Laptop which opens asan umbrella
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Technique: Multi level Design
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Technique: Multi-level Design
Also known as 4-Level or 4-Stories Method
LEVEL DESCRIPTIONLEVEL 1 A single object which produces a certain
result (function)LEVEL 2 Multiple objects which only together
produce the same result (function);LEVEL 3 Inventing conditions under which the same
results (functions) as at Levels 1 and 2 areproduced, but without an object
LEVEL 4 Inventing conditions under which the needfor results (functions) disappears.
Example: Multi level Design
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Example: Multi-level Design
Also known as 4-Level or 4-Stories Method
LEVEL DESCRIPTION EXAMPLE
LEVEL 1 A single object whichproduces a certain purpose(function)
A Z-Ray emitting machine which kills cancer cells
LEVEL 2 Multiple objects which onlytogether produce result(function);
A network of nano- Z-ray viruses which together killcancer cells
LEVEL 3 Inventing conditions underwhich the same results(functions) as at Levels 1and 2 are produced, butwithout an object
The cancer cells stop themseleves from growing
LEVEL 4 Inventing conditions underwhich the need for results(functions) disappears.
Human genome is modified in such a way that a bodynever produces cancer cells
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PRINCIPLES OF CREATIVEDESIGN
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Inventive Story Telling
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Inventive Story Telling
Present a situation
Introduce a contradiction
Intensify thecontradiction
Present a novel way toeliminate the contradiction
Forecast consequences bythe Multi-Screen Diagram
2
1
3
4
5
Conclusion
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Conclusion
Training our creative imagination helps to improve results
obtained with TRIZ techniques.CID techniques can be used to generate ideas to realproblems and demands.Successful application of TRIZ is a combination of logicAND creativity.Individual creative imagination can and should bedeveloped!
TRIZ at Twente University
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TRIZ at Twente University
Summer course TRIZFundamentals:
80 hours; 2 weeks in arow: theory + practice (3EC).In July each year.Can be complementedwith 52 hours industrialpractice later throughoutnext semester.For B.Sc and M.ScEuropean Students.
More info: http://www.xtriz.com/summercoursevideo.htm
SUMMARY AND DISCUSSION
Contact TRIZ x
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Contact
Valeri SouchkovICG Training & ConsultingWillem-Alexanderstraat 67511KH Enschede
The NetherlandsPhone: +31-53-4342884Fax: +31-53-2011174E-mail: [email protected]: www.xtriz.com
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T H A N K Y O U ! T H A N K Y O U !
T H A N K Y O U !