TRIPS,MODE &DISTANCEFebruary 2015

78.6 MILLION TRIPS EACH DAYOut-of-Home impacts a big audience

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Source: Total Zenith travel model underpinning MOVE for 2015. Average day Mon-Fri.. The Zenith model covers a wider geographical area than the metropolitan region of each market.

Brisbane3.67m people16.92m trips per day4.61 trips per person

Sydney5.86m people24.26m trips per day4.14 trips per person

Perth2.01m people9.83m trips per day4.88 trips per person Adelaide

1.49m people6.34m trips per day4.25 trips per person Melbourne

5.01m people21.21m trips per day4.23 trips per person

5 Region Total18.04m people78.56m trips per day4.35 trips per person

OUT-OF-HOME IS SEEN IN MANY DIFFERENT WAYS

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5 Market 53.6% 21.3% 19.0% 6.1%

Is your campaign communicating to everyone?

CarDriver

CarPassenger

Walking/Cycling

Train Bus FerryPublic Transport (PT) Tram/Light Rail

Sydney 53.8% 19.5% 18.1% 8.6%

Melbourne 52.9% 21.1% 19.0% 6.9%

Brisbane 53.1% 22.9% 20.1% 3.8%

Adelaide 56.2% 23.6% 16.9% 3.3%

Perth 53.5% 21.5% 20.7% 4.3%

Source: Zenith 2015, Total Trips by primary mode of travel, for all people Source: Zenith 2015, Public transport boardings by mode* Less than 0.05%

Cars (private motor vehicles) are the dominant mode of travel, with over 70% of trips made using them.

5 Market 47.1% 41.2% 11.2% 0.6%

Sydney 53.2% 44.8% 0.7% 1.4%

Melbourne 44.0% 25.9% 30.1% *

Brisbane 46.4% 51.1% 2.5% 0.0%

Adelaide 17.3% 79.6% 3.1% 0.0%

Perth 46.3% 53.6% 0.0% 0.0%

Note: Some public transport trips will involve two or more boardings to get to the destination e.g. change trains. Across 5 markets there is 4.8M trips each day that have 6.1M boardings.

There are over 6.1 million public transport (PT) passenger ‘boardings’ each day. PT usage is affected by availability of transport by region.

People in cars have a lot time to spend with Out-of-Home

Adelaide trips average the shortest distance,Perth trips average the longest.

The car drivers’ trips are longer.

Sydney 26 mins

Melbourne 24 mins

Brisbane 27 mins

Adelaide 24 mins

Perth 28 mins

All trips on average take 11.4 minutes.

11.8Sydney

11.5Melbourne

9.8Brisbane

10.1Adelaide

14.2Perth

Average trip time(minutes)

Source: Zenith 2015, average trip distance by car

Sydney

Melbourne

Brisbane

Adelaide

Perth

8.3 km

8.9 km

7.4 km

7.0 km

10.4 km* Source: Zenith 2015, average car driver trip time

Source: Zenith 2015 Average trip time all trips.

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454M KILOMETRES IN THE CAR EVERY DAY