Trippki makes travel more rewarding Trippki is a hotel booking and rewards platform that creates a better relationship between hotels and their guests

Addressable Market

THE MARKET

• The global hotel booking market is worth $528 billion and is expected to double by 2030

• Online bookings through Online Travel Agents (OTAs) account for 40% ($211 billion) of the market

• OTA annual commission is estimated at $32 billion

• The OTA market is highly concentrated

Priceline Group and Expedia will control 94% of all online hotel bookings by 2020 Many well known OTA brands are owned by these two companies

THE MARKET

OTA dominance is distorting the hotel booking market

• High Commissions Hotels pay up to 30% commission to OTAs; smaller hotel groups pay even higher levels of

commission

• Brand Hijacking

OTA brands are growing in dominance on the back of established hotel brands

• Rate Parity

OTAs commit hotels to consistent rates across all channels

• Indirect Relationships Intermediaries are now controlling the customer relationship

• Loyalty

Hotels struggle to develop customer loyalty due to the breakdown in the direct relationship

with the guest

THE CHALLENGES

Fixing the broken hotel reward system…

Loyalty programs are expensive to run

Terms & Conditions are confusing

Cumbersome redemption procedures

Inflexibility in redemption of rewards

Points are only redeemable at source

Focus is on rewards and do not create loyalty

THE CHALLENGES

OUR APPROACH

A new on-line booking platform

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Hotel Diary

Property Management System

Channel Manager Hotel Booking Engine

TRIPLoyalty

Rewards

OUR APPROACH

How it Works

OUR APPROACH

In the Trippki model part of each booking payment is converted into Trip tokens, a portion of which are given to

the customer as a loyalty reward on completion of their stay. We call this model Proof of Stay.

Our USP

• Differentiated to existing OTAs on platform, price and approach

• Niche marketing strategy to establish foothold in the on-line booking space

Heavily focused on affiliations , referrals and content marketing

(e.g. not focusing on Google ad words/pay per click)

Build Trippki brand awareness

• Customer focus is the crypto-community

Large growing market base who travel

Personal referral marketing programs

• Target hotel and accommodation segments

Small independent hotel groups (significant commission price advantage)

Niche market sectors (e.g. safari and eco-tourism lodges)

High volume, on-line booking platforms that do not currently offer loyalty rewards (e.g. channel managers)

OUR APPROACH

The Trippki Architecture

1. The customer facing Trippki Booking Platform

2. Allowing FIAT and crypto-payments to be split between the customer and hotel

3. An open rewards Protocol through which TRIP Tokens are rewarded

4. A record of all TRIP Reward transactions through which suppliers and customers are connected

THE ARCHITECTURE

Let’s have a look at how it’s put together

THE ARCHITECTURE

Identity and Reputation Layer

• Guest downloads the Trippki App and creates a unique identity on a public key

• Guest builds up reputation based on stays and spending behavior

• The Hotel uses the public key to verify the identity of the guest and to validate the guest reputation

• The Hotel can make bespoke offers to their guests based on the guest reputation

• The Hotel also builds up reputation for every reward transaction, which can be viewed by prospective guests

THE ARCHITECTURE

How Trippki benefits hotels

• Establishes a reward system with real value – TRIP Tokens

• Substantially reduces commission payable to OTAs

• Allows a direct relationship to be cultivated with the customer

• Positions hotels for the new crypto economy, including it’s social media reach

• Allows hotels to reward customers with individually tailored deals

• Can integrate and add value to existing hotel loyalty/reward programs

THE BENEFITS

How Trippki benefits consumers

• Guest earn TRIP Tokens, a cryptocurrency reward token with external value which: Are transferable

Can be used to pay for hotel bookings on the Trippki platform

Can be used to pay for ancillary hotel services

Are tradable on cryptocurrency exchanges for liquidity

Can be held as a store of value

• Customers can earn additional TRIP Tokens by participating in the referral/affiliate programmes and spending on hotel goods and services

THE BENEFITS

Vera is the owner of Ecoalsur, a specialist travel company that creates unique travel experiences in the Southern Hemisphere. She has been working on many projects as

the business development lead for Latin America, including Trippki.

Vera Tochetti Business Development, Latin America

We are Trippki

Ed has 20 years experience in the tourism, hospitality industry and is the Managing

Director at Bentleys Bespoke Travel. He has been working on the concept

behind Trippki since discovering cryptocurrencies in 2014.

Highly motivated professional with deep expertise and strong interpersonal skill-set. 16 years experience in IT solutions and services

development and delivery (Outsourcing, BigData, Data Analytics, Cloud Computing/SaaS/IaaS, Data

Centers, Telecom).

Mark has extensive experience in the travel industry starting out as a developer and then moving into more commercial roles over the years. Working primarily in travel tech, Mark has held senior leadership roles in Travelport

& eviivo more recently.

Bill is a senior executive with broad experience in commercial management,

business development and finance functions in both start-up and multi-national

companies. Bill is a former CFO at GSK.

Ed Cunningham Chief Executive Officer

Alex Karichensky Chief Technical Officer

Mark Croston Chief Commercial Officer

Bill Purves Chief Financial Officer

OUR TEAM & ADVISORS

Graham was formerly the MD at Tsogo Sun Hotels and a Sun International Resorts

Director. Graham was also the Director of Operations at Sun City Resort, South

Africa.

Graham Wood Travel Industry Expert

OUR TEAM & ADVISORS

Marc is the owner of Talking Stick Marketing, a company that has represented hotels in Latin America, Europe, Africa and

Asia for over 30 years.

Marc Reading Travel Industry Expert

We are Trippki

Robin Cormack is a travel and marketing professional with 22 years experience. He

runs Mamba Media, a digital marketing agency delivering bespoke marketing

solutions to a range of tourism clients. He is also a digital entrepreneur, launching a

new worldwide safari portal – SafariDeal.com

Robin Cormack CMO - Digital

OUR TEAM & ADVISORS

Our Advisors

A software engineer, a hacker, an angel and a crypto evangelist. Was part of the

Eth Dev, Ethereum Foundation and Parity Technology teams from the earliest days.

Konstantin Kudryavstev Software Engineer

Hollis is the founder and CEO of Blockchain Global Advisors. At BGA, his bold vision is about private enterprises for public good.

Hollis has over 25 years’ experience helping companies and individuals protect,

grow and transfer wealth.

Hollis Hedrich Industry Expert

Peter is an experienced independent customer loyalty marketing professional

with extensive expertise across all aspects of customer loyalty and data insight.

Recognized as a global expert on customer loyalty marketing initiatives, Peter has

worked on large scale consumer loyalty program models for many high profile

companies.

Peter Wray Loyalty Rewards Specialist

Charles Whitmore Technical Expert

A collaborative technology leader with a strong development background in finance

and startup sectors. I have experience building and managing teams using both Waterfall and Agile methodologies. I am gregarious and thrive in a team oriented

environment.

Marc is the creator of Bitcoin Chaser and founder at Blocksmarter and has been

involved in the cryptocurrency industry since 2013. Marc has an extensive

background in online gambling and marketing both as an operator and affiliate.

Marc Kenigsberg Affiliate Marketing and Crypto Expert

Leonardo Co-founded Couchsurfing.com and today helps AI researchers start companies

from scratch at hackmind.ai.

Leonardo Bassani da Silveira Technical Expert

OUR TEAM & ADVISORS

A software engineer, a hacker, an angel and a crypto evangelist. Was part of the

Eth Dev, Ethereum Foundation and Parity Technology teams from the earliest days.

Our Advisors

Peter Howitt Legal Advisor

Paul is the CEO of Quantave, an institutional gateway to digital asset

liquidity, and has been an organiser of Coinscrum, one of the world’s largest

bitcoin and blockchain-related networking groups, since 2012.

Paul Gordon Industry Expert

Vinay is a humanitarian turned technocrat. He runs a new deep tech VC. Vinay helped

to launch the Ethereum Project.

Vinay Gupta Strategic Advisor

Hotel Partners

PARTNERS & ALLIANCES

Platform Partners

• Trippki are in discussions with a number of channel managers and accommodation booking platforms to offer the Trippki booking and loyalty reward system

• These platforms can provide access to thousands of hotels and other niche accommodation market segments

• Trippki will provide a new booking channel to all the hotels on the platform

• The platform will offer the TRIP loyalty rewards to accommodation providers that do not traditionally have a loyalty reward scheme

• The target is to sign up one platform into the prototype beta testing phase

PARTNERS & ALLIANCES

Strategic Service Providers

PARTNERS & ALLIANCES

Roadmap

Project Launch

Aug-2017

Q4 2017

• White Paper • Prototype Design

Jan-May 2018

Jun-2018

• MVP go Live • Token Pre-sale

• Development of MVP • Sign up Phase 1

hotel groups for MVP

Aug-Dec 2018

Jan-Aug 2019

Sept 2019

Q4 2019

• Onboard Phase 1 hotel groups onto Live MVP

• Phase 2 system design • Hotel business development • TRIP on Exchanges

• Phase 2 system development • Sign up Phase 2 hotel groups • Sign up strategic partners

(e.g Channel Managers, Travel Operators)

• Implement referral and affiliate marketing strategies

• Fully launch Trippki business

• Onboard Phase 2 hotels • Onboard Phase 2 strategic

partners

Jul-2018

• Token Sale

Q1 2020

• Go Live Phase 2 System Product