tripping over reference -pla 2012
DESCRIPTION
Presentation for the QuestionPoint User Group at PLA 2012 on increasing chat traffic.TRANSCRIPT
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Tripping Over ReferenceThe importance of link placement
(for getting really boffo stats!)
Bill Pardue ([email protected])Arlington Heights Memorial Library
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Placement=promotion!• Handouts, etc. > spike usage (still OK, but not enough)
• Placement = point of service
• The “Contact Us” or “Help” pages are not enough!
• Don’t make people find out where your chat is.
Source: Elaina Norlin, “Creating a Purple Cow, VRD 2005.
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Not just a “QuestionPoint thing”
• Promotes:– Chat– Email– SMS– Even phone
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Links everywhere! (Think Header)
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Create Accounts
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Catalog Searches/Results
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Community site!
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Impact of placement changes2010 site
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Jan 2011: remodeling!
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Jan 2012: Re-remodeling!
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Where are the chats coming from?
• Feb 2012: 619 Sessions • Homepage: 135 • User accounts: 133• Catalog pages (items/searches): 124 • 63% of total
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More sources (the long tail…)• old contact pages: 28 • Contact page: 26 • Old catalog : 21• Research section: 12• Community site: 12• borrow pages: 11
• “Can't log in” page: 8• “Attend” pages: 5• Database sessions: 5 (inside
products like ebsco, etc.)• Teen site: 4
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Placement tips
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Think about your vendors
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Do you maintain any other sites?• E.G., Community information directories. (make it clear it’s coming from your library!)
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Links on other community sites?
• Town/village site• Chamber of Commerce• Social service agencies
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We’re after the “long tail!”
• Most of these won’t contribute large numbers• You’re doing this to increase referrals
incrementally.• 1 or 2 per month from multiple sources begins
to add up!
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Checking your referrals:
Start at the My QuestionPoint page, click on View Service History
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Checking referrals, cont’d:• Then click Reports/Form Fields. Select “View Excel file,” then
“Submit.”