tripper app
TRANSCRIPT
MARKETING PLAN
For Travel app Tripper
Travel and Tourism Industry
Indian travel and tourism industry to grow over 12 % in the next three years
Second fastest growing market in the world
India is home to the third largest internet user base.
India’s Travel industry
to grow to 46% in 2016
India’s Internet population Growth (in bn)Source: Euromonitor,UN;” the future of internet in India”NASSCOM August 2016
India’s internet Users base to grow 2.2 times by 2020
Number of smartphone users in India (In mn)Source: Euromonitor,UN;” the future of internet in India” NASSCOM August 2016
Growing Travel and tourism
industry
Growing Internet user base and the
number of smartphone
users
Company Profile
Provides a platform where you can book flight, Trains, bus tickets. Choose and book hotels also book and customize various tours and travel packages
A leader among the travel and tourism company’s in India
Shifting focus towards app usage keeping in mind the burgeoning smartphone and industry
Highest number of monthly desktop pages Views as compared with other online travel agencies
Average monthly desktop page views (MM)Source: ComScore data fro January to June 2016
Enjoys 47% of the total market share of online travel and tourism
Company’s Goal
To be the Leader in the Travel and tourism industry
Tap the potential in the increasing smart phone market
LeisureTourists
Business Tourists
Tourists
LEISURE TOURISTS
Easy Local Transport to roam around for sight seeing
Cheap flights and hotels A day wise plan or itinerary
An experience worth sharing
BUSINESS TOURISTS
Manage all services from one platform
All bookings to be sorted in one place
A day wise plan or itinerary
To be on time and not to miss out any meeting
TripperCreate, track and share your trip
Introduces
What is Tripper ?
TripperCreate, track and share your trip
You Book your tickets
We create an itinerary and auto sync it with calendar and google maps
TripperCreate, track and share your trip
CREATE
Stores all the traveller data and booking receipts
All your travel plans and bookings in one place
Auto syncs your itinerary with the calendar and sets reminders
Create your bucket list and get updates on best season, cheap flights, local events and hotels availability and cash back options
TripperCreate, track and share your trip
You Travel The app tracks and Travel along.
The app syncs your itinerary with google maps and travels along with you
Auto Share your Location with your friends and family
TripperCreate, track and share your trip
TRACK
Real Time Flight updates on check in time, flight delays boarding gate.
Just one touch 24x7 customer support.
TripperCreate, track and share your trip
You Trip Ends We create a travel story.You can edit, publish and share.
TripperCreate, track and share your trip
SHARE
Auto creates your Trip diary as the trip ends.Syncs the photos taken during the trip.
Edit you travel diary, add your experience and turn it into a travel blog
Share your experience with your friends and family.
MARKETING STRATEGY
MARKET SEGMENTATION
Demographic
The app caters to the needs of the business and leisure tourists
The industry professionals
The young enthusiast who want to escape out from the daily office routine.
Its target customers are basically
Points of Parity
Itinerary creation based on travel bookings and sync with calendar
Customer Support
Get updates on flights.
Points of DifferencePlans your trip and bookings
Create day wise itinerary with the must visit places on the list.
Get updates on flights.
The itinerary travels along with you and tracks your every step.
Updates on flights ticket price and cashback offer
Store all your travel data and info(passport, tickets, booking confirmations) in one place
EQUITY
BRAND MANTRA
Brand Elements
Memorable Logo
MeaningfulTripper:- A Tourist visiting site of interest
Shows the target customers
Brand Mantra is adaptable
MARKETING COMMUNICATION
SOCIAL MEDIA
MARKETING
By print media on all ticket booked by Makemytrip
Through advertisements on YouTube
Through social networking sites(Facebook, twitter handle)
Through travel blogs published and shared through Tripper
PRODUCT LAUNCH
Product Launch on Facebook, twitter and YouTube with #tripper, #MMTTRIPPER.
#MMTTRIPPER
Use coupon code and download the new tripper app to get Rs200 in MMT wallet
PRICING STRATEGY
PRO
Version Version
FREE SERVICES
Creates your Itinerary
Create Your Bucket List
Itinerary Sync with calendar and Google Maps
Notifications of Cheap flight and hotels availability
To lure the customer all the services for the first Trip to be free of cost.
Basic needs and service that a customer wants
PAY PER TRIP
Free Services
Updates on discounts, cheap flight ticket availability cashback offers
Real time Flight, hotels events data
Create your Trip Diary and share
On the go customers support
For Twice or thrice in an year tourists.
This price category mainly targets the leisure Tourists
10 per Trip
Free Services
Updates on discounts, cheap flight ticket availability cashback offers
Real time Flight data
Create your Trip Diary and share
On the go customers support
YEARLY SUBSCRIPCTION
For tourists who travel frequently.
This price category mainly targets the Business Tourists
35 per Year
TripperCreate, track and share your trip
49$ per year of subscription charges
35$ per year of subscription charges
Extra revenue and profit to be generated by bookings done through makemytripplatform.
All services free for the first trip
Complete 4 trips and enjoy the 5th one free
MEASURINGPRODUCT SUCCESS
Number of Trips Completed Number of
App Downloads one month after the launch
Number of Trips travel stories created
Number of App upgrades achieved
Transform the way you travel
Created by Rachit Tandon,
RIL, During a marketing
Internship under Prof. Sameer
Mathur, IIM Lucknow.