Corporate ProposalThe Triple Effect invites Corporate Partners to join this project in solving theblood issue in Egypt. In this Corporate Proposal, you will find:

Who We Are, What We Do, Why We Do It, How We Do It Ways of Cooperation Corporate Benefits Campaign Recommendations World Blood Donors Day 2012 Corporate Partnership

The TripleEffect

Give Life, Get Life, Live Life

The Triple Effect is a blood donation project initiated by the Mansour CharityFoundation, the charity arm of PricewaterhouseCoopers Egypt.

Our project aims to address and alleviate the blood issue in Egypt byencouraging Corporate & Active Youth Organizations in Universities toparticipate in our sustainable integrated solution & strategy.

Regular voluntary non-remunerated blood donation (the foundation of a safe,sustainable blood supply) and health promotions are core elements of the TripleEffect.

We are committed to empower motivated & passionate employees and studentsto lead their working environment in solving the blood issue in Egypt.

Who we are:

“Giving is the act of helping or providing someone with something

that is required, giving liberates the soul of givers, imagine how

good you will feel when donating blood.”- Tarek Mansour, Senior Partner PwC Egypt

What We Do:Introduction

With a simple toolkit, we empower

each corporate to manage and run 3

blood donation drives annually

themselves.

With our Health Incentive Package

(HIP), we highlight how employees

can lead a healthy and active

lifestyle in order to be a safe and

healthy blood donor.

With the Youth-to-Business forum,

we connect corporate volunteers to

youth by encouraging the sharing of

corporate expertise to empower

youth to run campaigns in

Universities.

Your involvement is one major

component to the overall strategy of

this project. Involving corporate for a

project like this is extremely

purposeful because they have a

critical role and influence on civil

society and vice versa and to ensure

the expansion and sustainability of

this project.

At the Triple Effect, we group

everything into 3 phases:

Empowerment, Ownership &

Sustainability, including for

corporate engagement.

“Blood is the only thing that cannot be reproduced ormanufactured. Blood is the Gift of God.”

- Dr. Assem Al-Akabawi (AstraZeneca, Marketing Company President)

According to the National Blood Transfusion Centre,

Approximately 1% of the population in Egypt are

currently blood donors, the minimum needed to

meet the basic needs in a country;

Out of this 1%, only 35% are non-remunerated

voluntary blood donors;

The other 65% are family replacement & obliged

donors, which means the blood donated carry a

higher risk of diseases such as Hepatitis B & C;

According to the World Health Organization,

We aim to triple the number of voluntary non-

remunerated blood donors to 3% of the population

to meet Egypt’s transfusion requirements.

Corporate employees represent a safe source of

potential regular blood donors.

Why We Do It

“Im

po

rta

nc

eo

fv

olu

nta

ryn

on

-re

mu

ne

rate

db

loo

dd

on

ati

on

:

T

op

rev

en

td

ea

ths

fro

mth

elo

ss

of

blo

od

;fo

rm

oth

ers

an

dc

hil

dre

n,

ca

nc

er

pa

tie

nts

,ro

ad

tra

ffic

ac

cid

en

tv

icti

ms

,s

urg

ica

lo

pe

rati

on

s;

T

op

rov

ide

the

mw

ith

sa

fee

qu

ita

ble

blo

od

tore

du

ce

ris

ko

ftr

an

sm

itta

ble

dis

ea

se

sfr

om

blo

od

tra

ns

fus

ion

.”

-D

r.N

ab

ila

Me

twa

li(W

orl

dH

ea

lth

Org

an

iza

tio

n,

Re

gio

na

lA

dv

iso

r,B

loo

dT

ran

sfu

sio

nS

afe

ty)

Phase 1:Empowerment

When a corporate agreesto be a partner:

A step-by-stepcampaign manualoutlining how to run ablood campaign will beprovided by the TripleEffect;

We will work togetherwith corporateemployees to adopt thiscampaign as their own;

Regular (2 or 3) bloodcampaigns will be runthroughout the year.

Phase 2:Ownership

We encourage theappointment of “BloodChampions” (stand outemployees) who will havethe duty and authority torecruit, motivate andpromote participationamong the otheremployees.

Complimenting the blooddrives are awarenesssessions on:

Blood Donation Health & Wellbeing

We aim to make this asrelevant for you as it is forus. These sessions aredesigned to encourageregular blood donation anddeveloping a cohesivementality for improvinghealth and wellbeing.

Phase 3:Sustainability

Holding regularcampaigns is essential toinstill the habit of regularblood donation and toensure the goal to meetthe demand for blood ismet.

Part of the campaignmanual includes post-campaign evaluation,which we will run throughtogether with you to makeany necessary changesand improvements forretention of donors andplanning for the nextcampaign.

How We Do It:THREE PHASES

This is the “Empowerment Model”:

Empowerment – Ownership – Sustainability

1 As known to WHO, the NBTS of Egypt, under the auspices of the Egyptian Ministry of Health, is the Blood TransfusionService in Egypt, that provides safe blood to Medical Institutions, and partners with the Swiss Red Cross in ensuring bloodquality management Guidelines and Policies. The NBTS is also governed by a National Regulatory Authority in the field ofBlood Transfusion Safety.

Blood Campaigns

Corporate toolkit

outlines how the

corporate can run an

efficient blood drive.

Blood donation

awareness and

education session

provided before

blood drive.

Blood drive

facilitated through

National Blood

Transfusion Service

(NBTS)1 to ensure a

safe and pleasant

donor experience.

Youth to Business

Participation in Youth-2-

Business forum event

Access to mentorship

opportunities with

University students

Platform for company

promotion/marketing

Networking and

recruitment opportunity

with student leaders.

Health Incentives

(In collaboration with Pfizer, weoffer the following options):

Free health checks onDiabetes andCholesterol levelsprovided(for 30 employees)

Free ‘Stop Smoking’ &‘Healthy Lifestyle’workshops providede

What we Offer:

Corporate BenefitsWe have identified three main areas where a corporate will be able to takeadvantage of the benefits reciprocated for their generous and valuablecontribution in the Triple Effect:

Investing in your Community

The Triple Effect is a means forcorporate to create a tangibleand powerful contribution toimprove the health and well-being of their community.

Investing in your People

The Triple Effect creates anongoing dialogue betweenmanagement and employeeson health and wellbeing andcommunity impact.

Investing in Youth

The Triple Effect providesCorporate with direct accessto inspired future leaders inlocal Universities.

Youth are the foundation of thefuture blood donor base.

The Triple Effect is the Corporatesector’s collective commitmenttowards solving the blood issue inEgypt.

Using our resources to make ourcommunities better, workingtogether to make a real difference,improving society’s perception of theCorporate sector. Your Corporatecan be part of this solution.

The Triple Effect provides theopportunity for Corporate to enabletheir employees to be ActiveCitizens.

A balanced contribution to both workand community vastly increasesemployee satisfaction; improvingproductivity and retention rate.

The Triple Effect connects Corporatewith Universities in building thecapacity of students to run healthbased social change campaigns oncampus.

While increasing their exposure,Corporate is also able to recruit toptalents and having students be activespokespersons of their company.

The following suggested scenarioscan help make the campaign amemorable and unique experience:

Hold campaign in a large company

meeting room or an attractive and

accessible location off site.

Provide a healthy meal or snacks

during the campaign.

Capture employee’s thoughts on

donating on an autograph board.

Consider including fun and feasible

sport activities.

Share in companywide activities such

as: collective red dress, photos of

donor blood types, a company photo

of participants.

Giveaways can be provided to all

attendees prior to blood drive.

(CAUTION – The giveaways are by no

means to be used as incentives to

encourage donors as any blood

donation should be voluntary and non-

remunerated.)

Blood donors getting drawn by aprofessional caricature artist

Company employees enjoyingbowling, food, beverages and fun

Beautiful hotel ballroom decoratedwith company campaign materials

Campaign RecommendationsWe highly encourage companies to make the campaigns more thanjust a blood drive, but rather an inclusive and interactive event.

“Countries worldwide celebrate World Blood Donor Day (WBDD) with events to raiseawareness of the need for safe blood and blood products and to thank voluntary

unpaid blood donors for their life-saving gifts of blood.” - WHO

Celebration &Recognition

Global Celebration of Donors in June 2012

We invite you to:

The WBDD is a recognition of your efforts andyour contribution to helping those in need.

Donors from all over the world join in thiscelebration together to highlight the unity amongdonors worldwide.

In 2012, we would like to celebrate this daytogether with our corporate partners* anduniversity partners to witness the impact of the

Triple Effect.

In collaboration with WHO, this day will celebrate the lives ofblood recipients that have been saved due to these blooddonations, and also to recognize the donors who have helpedmake this possible.

This event is our way; the world’s way of saying THANK YOU.We look forward to your participation in the

2012 WBDD!

*C

In collaboration with

World Health Organization

orporate partners are required to run at least 2 campaigns annually.

Agreeing to be a corporate partner with The Triple Effect is avoluntary, yet binding agreement, which requires the following:

A memorandum of understanding that will be discussed and addressed by

representatives of both parties to outline the specific details and expectations of the

agreement;

An understanding by both parties that this is intended to be a long term and

sustainable project, featuring a minimum of 2 campaigns annually;

Corporate access to relevant resources provided by The Triple Effect for full supportand guidance throughout the campaign process.

Consideration of purchasing a premier sponsorship for University related activities.

CorporatePartnershipsfor Sustainable Change

Some of the organizations we have reached a partnership with as of August 2011 are shown

below and this list is continuously growing.

Hero Chipcy Agility PepsiCo

Lafarge Mentor Graphic TE-Data Oriental Hotel

EFG Hermes AstraZeneca British Gas Egypt Tropicana Hotel Groups

Adeco MARS Egypt Suez Canal University

For more information, pleasecontact:

PricewaterhouseCoopers EgyptCorporate Responsibility02)2759 7700 (ext.5407)

Email: info@tripleffect.com

Facebook:Facebook/thetripleeffect

LinkedIn: The Triple Effect |Mansour Charity Foundation

Twitter:@TheTripleEffect

YouTube:TheTripleEffect

The Problem:

There is a lack in Quantity & Quality of regular safe blood in Egypt.

The Solution:

Regular and voluntary non-remunerated blood donation.

The Method:

Empower people to be active citizens and blood donors.

How You Can Contribute:

Make a commitment to spread the Triple Effect as a corporate partner.

General Summary