triple bottom line by design
TRANSCRIPT
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we are the [mad] liberators.hello,
TATIANE VILLELA • SONJA NESSE • YOUNG JOO KIM • TYRA NICOLE DUMARS • JAHNVI MANEK
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Agenda
Research
Moving Forward
TBLD Strategy Model
Question
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To encapsulate our knowledge from the Pratt Design Management program, in order
to apply it in concrete ways within our professional careers going forward.
Objective
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Question
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163 Question
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Question:
How can the concept of TBLD be designed into a strategy-building model that is visual, interactive, and easily understood in order to
increase its adoption and impact? 154
Question
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The integrated design of a social, economic, and environmental approach into
the core strategy of a business.[Mary McBride, DMI 2011]
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Question
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Why is TLBD a viable option?
Question
MaximizeOpportunities
Create CompetitiveAdvantage
Maximize Profit
MinimizeRisk
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127 Research
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Four Research SubjectsDesign Thinking & Strategic Design
Visual Communication
Triple Bottom Line
Strategy Implementation
Research
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Six InterviewsPatagonia
B-Lab
Back to the Roots
Angelica Kitchen
Brooklyn Grange
Y+B Wines
Research
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Findings
7 Best Practices1. Passionate leader
2. Alignment of core intent
3. Having the right people
4. Employee engagement
5. Direct/indirect stakeholder consideration
6. Prioritize/Ideate through strategic filters
7. Willingness to take risks
9 Step Process1. Establish purpose, vision, mission, & values
2. Build a support team
3. Set strategic goals
4. Analyze the value chain
5. Identify opportunities
6. Develop a strategy
7. Implement the strategy
8. Evaluate
9. Innovate
Research
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Design + Refine
Prototype
Four Design ReviewsMandalah
Eileen Fisher
Paola Hernandez
Vasa
Design CriteriaVisually Appealing
Interactive
Easily Understood
Research
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TBLD Strategy Model
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Model Overview
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V. DELIVER
II. DISCOVER III. DEFINE
IV. DESIGN
I.CONSCIOUS
CORE
TBLD Strategy Model
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I. Conscious Core
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TBLD Strategy Model
1. Purpose, Vision, Mission, & Values
2. TBL Assessment • Social
• Economic
• Environmental
1.
2.
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TBLD Strategy Model
3. Value Proposition
4. Key Activities
5. Stakeholder Needs
II. Discover
3. 4.
5.
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TBLD Strategy Model
6. Analyze [action]
7. TBL Opportunities
8. Prioritize [action]
III. Define
7.
8.
6.
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IV. Design
TBLD Strategy Model
9.
9. Action Plan • Operational Tactics
• Resources
• Time Frame
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V. Deliver
TBLD Strategy Model
12. Replicate [action]
10. Prioritize [action]
11. Evaluate [action]10.
11.
12.
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TBLD Strategy Model
TBLD Strategy Model
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119 Moving Forward
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Recommendations
Moving Forward
Test Refine Inspire
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Conclusion
Moving Forward
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