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TRANSCRIPT
TripAdvisor Questions &
Answers
The new TripAdvisor Ques-ons & Answers feature is a trip-‐planning tool that allows travelers to inquire about a hotel that they are considering for booking and receive a quick answer directly from representa;ves of the property, previous reviewers, as well as other TripAdvisor members. This makes interac;on between hotels and prospec;ve guests much easier and gives travelers an opportunity to request details that are not explicitly addressed on a property’s website.
TRIPADVISOR QUESTIONS & ANSWERS ALLOWS HOTELIERS TO RESPOND TO MORE THAN JUST REVIEWS
BE PREPARED FOR QUESTIONS LIKE:
• What are the parking arrangements at your hotel?
• Do you have any adjoining rooms? • What is the fastest way to get from
the airport to your hotel? • Do you offer complimentary breakfast
or happy hour?
GETTING STARTED/HOW IT WORKS
The Ques;ons & Answers feature is displayed on a property’s main lis;ng page, together with other details like: Reviews, Photos, Loca;on, etc.
When a traveler asks a ques;on, hotel owners and other members of the TripAdvisor community can post an answer. As a hotel hotel owner, you will be no;fied immediately via email when a ques;on is asked about your property. Once you write an answer, your response will be pinned to the top of the list of responses. To register your hotel, visit www.tripadvisor.com/owners.
FIVE QUICK TIPS ON HOW TO RESPOND
1. Mind Your Tone: To ensure that your answers are accepted, TripAdvisor recommends that you write answers that are family-‐friendly, direct, objec;ve honest, helpful and concise.
2. Do Not Include Links or Contact Informa-on: TripAdvisor does not allow these in answers.
3. Answer Quickly: Travelers that use TripAdvisor Q&A are planning their trip now. To effec;vely help with their trip planning, hotels should respond as promptly as possible.
4. Emphasize The Posi-ve: Ensure that your answers are helpful and focus on the posi;ve. If the answer to a ques;on happens to be “no,” provide an alterna;ve sugges;on.
5. Analyze And Op-mize: If a ques;on pops up more than once, you may want to consider edi;ng your website or hotel lis;ng to clarify the answer.
EXAMPLES OF HOTELS EFFECTIVELY USING TRIPADVISOR QUESTIONS & ANSWERS
Luxe Sunset Boulevard Hotel, Los Angeles Refinery Hotel New York
EXAMPLES OF HOTELS EFFECTIVELY USING TRIPADVISOR QUESTIONS & ANSWERS
Omni Los Angeles at California Plaza Archer Hotel New York
EXAMPLES OF HOTELS EFFECTIVELY USING TRIPADVISOR QUESTIONS & ANSWERS
Eventi - a Kimpton Hotel New York
ABOUT TRUSTYOU
TrustYou is a champion for the traveler Our mission is to posi;vely influence travelers’ decisions. We understand the untold challenges everyone faces in their quest to make good choices, especially when it comes to leveraging lots of opinions. Diges;ng these opinions, however, is now beyond any one person’s capacity. And the volume grows faster than the marketplace’s ability to adapt. How It Works TrustYou searches, analyzes and dis;lls hundreds of millions of opinions scaUered across a vast, fragmented market. Our soVware as a service (SaaS) technology is sophis;cated; our products are simple. TrustYou’s unique seman;c engine analyzes this treasure trove of disorganized content. Our algorithms automa;cally detect, collect, understand, score and rank. The output is incredibly compact and amazingly useful. Unique insights and visualiza;ons enable travelers to improve their trip planning and industry players to improve their offerings. Data becomes intelligence. Products and Markets TrustYou’s products are extensively used by suppliers – hotels, accommoda;ons, restaurants – for an array of reputa;on management purposes and by intermediaries – OTAs, meta-‐search, des;na;on marketers – to help travelers purchase wisely. TrustYou improves travelers’ search-‐shop-‐buy experiences by providing intermediaries with structured data like Meta-‐Reviews (easy to digest, independent summaries of all verified reviews across the web). TrustYou enables hotels and des;na;ons to provide travelers with beUer services and enhanced offerings by monitoring, surveying and ac;ng on trusted feedback of their guests. Most Important TrustYou enables travelers with the most important thing: beUer travel experiences. And our passion to improve travel, tourism and hospitality experiences strengthens by the day. Finally, everyone can find meaning in the millions. Smarter travelers. BeUer experiences. TrustYou. www.trustyou.com