trimet attitude & awareness survey · 2018-04-25 · key takeaways dhm research | trimet...
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TriMet Attitude & Awareness Survey November 2016
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Methodology
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 2
Telephone survey of 800 residents in TriMet service district Clackamas County N=183 Multnomah County N=369 Washington County N=248
Conducted November 9 to 17, 2016; took approximately 20 minutes to complete Quotas by age, gender, and county to ensure representative
sample Margin of error ±3.5% at 95% confidence interval
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Key takeaways
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 3
Approval of TriMet remains high: 80% approve of the job TriMet is doing, up 8 points from 2015 Bus and MAX are seen as reliable: On a scale of 1 to 7, where 4 would be the midpoint, MAX is given a reliability rating of 5.8; the bus system given a rating of 5.5
Convenience is a core aspect of service 24% of people riding TriMet more than a year ago do so because of
convenience 46% of people riding less are using other modes instead and one of
the reasons is that public transit is less convenient
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Public mood
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Fewer than half think the Portland Metro area is headed in the right direction
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016
68%
45% 67%
48% 48%
20%
37% 39%
12%
2000 2001 2002 2003 2004 2006 2007 2008 2009 2010 2013 2014 2015 2016
Right direction
Wrong track
Don’t know
*A&A conducted in November 2016
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Road expansion and congestion top residents’ transportation concerns
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 6
27% Expand roads/more capacity 22% Traffic, congestion, overcrowding
13% Public transportation 12% Road repair, maintenance, potholes
8% Safety 5% More bike lanes 3% Sidewalks
Thinking about transportation in the Portland area, what is the one major problem you would like to see improved?
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Approvals & Satisfaction
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TriMet approval remains strong: overall job approval is at highest level since 2008
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 8
77% 80%
66%
80%
77%
71%
76%
83% 85% 84%
82%
2007 2008 2009 2010 2013 2014 2015 2016
TriMet job approval Bus approval
MAX approval
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11% 7% 12% 7%
14% 8%
8% 6%
9% 9%
8% 7%
33% 40%
44%
32%
34% 36% 27%
47%
2013 2014 2015 2016
8 in 10 approve of the job TriMet is doing; more than 4 in 10 strongly approve
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 9
66% 76% 72% 80%
Somewhat approve
Strongly disapprove Don’t know
Strongly approve
Somewhat disapprove
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People identify more frequent service, or expansion of service, as areas to improve
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 10
20% Improve service on routes 19% Expand routes 15% Nothing—like TriMet
9% Reduce fares 7% Safety 4% Barriers to transit 3% Budget, financial, make profitable
What is the one thing TriMet could do to increase your approval rating? (Top mentions)
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More than 7 in 10 approve of the TriMet bus system
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 11
20% 11% 14% 14%
7%
5% 5% 4%
8%
6% 7% 6%
30% 39%
42% 35%
35% 39% 33%
41%
2013 2014 2015 2016
65% 78% 74% 76%
Somewhat approve
Strongly disapprove Don’t know
Strongly approve
Somewhat disapprove
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More than 8 in 10 approve of the MAX light rail system
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 12
12% 3% 4% 7%
11%
9% 10% 7%
7%
5% 6% 5%
23%
29% 27% 27%
46% 55% 53% 55%
2013 2014 2015 2016
69% 84% 80% 82%
Somewhat approve
Strongly disapprove Don’t know
Strongly approve
Somewhat disapprove
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More than 8 in 10 riders are satisfied with their experience on TriMet
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 13
33% 40% 43% 35%
49% 47% 44% 51%
2013 2014 2015 2016
81% 87% 87% 85%
Somewhat satisfied Very satisfied
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Safety
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More than 4 in 10 strongly approve of TriMet’s safe operation of vehicles
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 15
47%
27%
8%
4%
14%
Bus Operation
Total approve: 75%
49%
29%
6%
5%
11%
MAX Operation
Total approve: 78%
Somewhat approve
Strongly disapprove
Don’t know
Strongly approve
Somewhat disapprove
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Reliability
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Bus and MAX are seen as reliable
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 17
81% 75%
76% 88%
82% 82%
2014 2015 2016 2014 2015 2016
Bus Reliability MAX Reliability
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Ridership
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18% ride TriMet several times a week or more
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 19
27% 34%
21% 10%
8% Frequent
Almost every day
Regular Several times a week Occasional
A couple times a month
Infrequent Rides less than once a month
Nonrider Never rides TriMet
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DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 20
15%
33%
8%
77%
66%
80%
All riders
Frequent/Regular riders
Infrequent/Occasional riders
Transit dependent Choice
Frequent/regular riders are more often transit dependent
Don’t know
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Transportation choices
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6 in 10 ride TriMet the same amount as a year ago
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 22
More 12% The same
63%
Less 22%
Ridership Today Compared to Last Year
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People ride more for convenience or because of life changes
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 23
36% Lifestyle changes 26% Convenience and comfort
16% Like TriMet 12% Dislike driving 12% Cost
5% Transit dependent 4% Health 4% Service routes, positive
Why are you riding more? (Top mentions)
Using TriMet more for: Work (52%) Recreation (34%) School (24%) Personal business (19%)
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People riding less find a car more convenient or have had lifestyle changes.
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 24
46% Use other modes instead, transit less convenient
27% Lifestyle changes 13% Service routes issues 12% Barriers to use 11% Safety 2% Cost
Types of trips decreased: Work (39%) Recreation (28%) Shopping (17%) Personal business (17%)
Why are you riding less? (Top Mentions)
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Car trips replace public transit trips for those riding less
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 25
85%
10%
6%
5%
2%
1%
1%
Car
Someone drives me
Uber/Lyft/taxi
Walk
Bike
Telecommute
Carpool
Types of Transportation Replacing TriMet
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Frequent riders who changed habits were equally likely to become Regular, Occasional, or Infrequent riders
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 26
5%
13% 15% 15%
Nonrider Infrequent Occasional Regular
Where 2015 Frequent Riders Moved To:
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Project awareness
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Hop Fastpass awareness has doubled from last year
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 28
[VALUE] Aware
2015 2016
28% Aware 13%
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Q & A
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Michelle Neiss [email protected]
(503) 220-0575
www.dhmresearch.com
@DHMresearch
facebook.com/dhmresearch
Su Embree (Midghall) [email protected]