trimester_iii syllabus 2010-11

LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT, DELHI

POST GRADUATE DIPLOMA IN MANAGEMENT-TWO YEAR (FULL-TIME)

Trimester –III

Course Code: 1301 Title: Legal Aspects of Business (LAB)

Academic Session: 2010-2011 Faculty: S K Mohanty

COURSE OBJECTIVES:

One of the most important and occurring part of a managers role is o take decisions. In

this changing context of liberalization and globalization of the Indian economy, law has

been an important consideration in decision-making process. This paper aims at

familiarizing the students about bringing out the inter-relationship among diverse

business aspects, including accounting, finance, marketing information systems

economics and organization behavior.

In designing this course, the instructor has taken a view from the experience, that learning

process of legal aspects for management students is very much different as compared to

law students. Here, focus shall remain on management application rather on legal

knowledge and provisions. Thus, everything in this subject shall be applied and in a

broader perspective.

The course is broadly divided into four parts: Part I focuses on the Foundation of

Business Law which is the back bone for the business laws. Part II covers the corporate

laws including Companies Act, Competition Act etc. Part III coves the emerging but

very important area on intellectual property rights. Part IV covers Banking Laws. Part V

covers the taxation aspects including VAT, Service Taxes, Income Tax and Corporate

Taxes in a managerial perspective.

Course Contents:

Part I: Foundation of Business Laws (9 Sessions)

1. Contracts: Offer, acceptance, consideration, contract, void and avoidable contract,

performance and discharge of contract, and remedy for breach of contract etc.

Suggested readings: i) Legal Aspects of Business- Pathak, Ch 1-5

ii) Indian Contract Act, 1872 (Bare Act)

iii) Mercantial law- Gulshan & Kapoor, Ch-1

2. Sale of Goods: Sale, ownership and sale, sale by description, sample and

examination, buyer beware and merchantability, transfer of property, privity and Sale

of Goods.

Suggested readings: i) Legal Aspeccts of Business-Pathak, Ch 6-9

ii) Sale of goods act, 1930 (Bare Act)

iii) Mercantile law- Gulshan & Kapoor, Ch-4

3. Learning Legal Text: Title, Preamble, table of Contents, Section, Rules,

Enforcement and Violation of Law

Suggested readings: Legal Aspects of Business- Pathak, Ch-14

4. (a) Consumer Protection Act: Consumer, Consumer Protection, Consumer

Protection Act, Products of Competitors, Correctness of Representation, Assessing

Loss o Business and Profits, Interim Injunction

(b) Unfair Trade Practices: Holding o Contests and Schemes, Disparaging Products o

Competitors, Correctness of Representation, Assessing Loss of Business and Profits,

Interim Injunction

Suggested readings: i)Legal Aspects of Business- Pathak, Ch-15-18

ii) Consumer protection,act.1986 Bare Act

iii) Economic Laws by US Datey, Ch-9-11

PartII: Corporate Laws (3 Sessions)

5. Company Law: Types, Promotion and Formation of Companies, Memorandum of

Association, Articles of Association, Registration, Incorporation and Distinct Legal

Identity, Objective of a Company, doctrine of Indoor Management, Capital of a

Company, winding-up of a Company.

Suggested readings: i) Legal Aspects of Business- Pathak, Ch-19-22

ii)Patent Act; Copyright Act Trade Mark Act (Bare Acts)

6. Competition Act Purpose, Prohibition of anti-competitive agreements, Prohibition of

abuse of dominant position, Combinations, Competition Commission of India

Suggested readings i) Legal Aspects of Business-Pathak, Ch-23 (on Merger

and Acquisition cases)

ii) Business Law, gulshan S.S.-Ch-11

iii) Competition Act2002 (Bare Act)

7. Securities Regulation; SCRA, Stock Exchanges

Suggested readings: i) Legal Aspects of Business- Pathak, Ch-24

Part III: Intellectual Property Rights (3 Sessions)

8. Intellectural Property Right: Property, Intellectual Property, Protection of Intellectual

Property, Different Laws on IPR

9. Patents: Functioning of Patent Act, Right of Patentee, What can be Patented,

Compulsory Licensing.

10. Copyright Protection: What can be Copyrighted, Who is the Owner of Copyright,

Territorial Limitation, rights of Owner, Duration of Copyright protection,

Broadcasting Reproduction Rights, Registration of Copyrights, Copyright

Infringement

11. Trade Mark Protection: Trade Marks, Requirement for registration of a Mark, Non-

user Clause, Registration in Foreign Marks, The New Trade Mark Act, Foreign Trade

Marks

Suggested readings: i) Legal Aspects of Business- Pathak, Ch 25-29

ii) Patent Act; Copyright Act; Trade Mark Act (Bare Acts)

iii) Economic Laws byVS Datey, Ch-9

Part IV: Banking Laws (2 Sessions)

12. Banking Law- Banking Regulation Act, Reserve Bank of India Act

13. Negotiable Instruments: Promissory Note, Bill of exchange, Cheque, Parties to

Negotiable Instruments, Negotiation of Negotiable Instruments, Dishonor and

discharge, Relation between a Bank and a Customer.

Suggested readings: i) Legal Aspects of Business- Pathak, Ch-3031

ii) Business Law, Gu9lshan, S.S. –Ch-9

iii) Negotiable Instruments Act, 1881

iv) Mercantile & Commercial laws, Rohini, Ch-24-27

Part VI: Self Study Topics _ 14. Law relating to Sales Tax

15. Law relating to Value Added Tax and Service Tax

16. Information technology and law (Suggested readings: (i) Pathak, Legal Aspects of

Business, chapter 40 (ii) Cyber laws simplified, Vivck Sood (iii) Economic Laws by

VS Datey, ch-10).

17. Foreign Exchange Management Act ( Suggested readings Economic Laws by VS

Datey, Ch-4, Business Law, Gulshan, S.S.-Ch-12)

18. Law relating to Income Tax

19. Special Contracts (Suggested readings: Pathak, Legal Aspects of Business, Chapter

10-15)

20. Environment Protection Act ( Sugested readings: Pathak, Legal Aspects of Business,

Chapter 41)

21. Business & Fundamental Rights ( Suggested readings: Pathak, Legal Aspects of

Business, Chapter-39)

22. Business and Criminal Liability ( Suggested readings: Pathak, Legal Aspects of

Business, Chapter-42)

23. Indian Letgal System ( Suggested readings: Pathak, Legal Aspects of Business,

Chapter -43)

24. Right to Information Act, 2005 ( Bare Act)

25. Arbitration and Conciliation Act. 1996 ( Suggested readings: kapoor, N.D. Elements

of Mercantile Law, Part II, Chapter 7)

26. Law of Insolvency (Suggested readings: Kapoor, N.D. Elements of Mercantile Law ,

Part III)

27. Law of Insurance ( Suggested readings: Kapoor, N.D. Elements of Mercantile Law,

Part II, Chapter 8)

Suggested Readings ( Latest Editions Only):

1. A. Rosenorans, S.Divan& M.L. Noble, environmental Law and policy in India

2. Anantharaman, K.S. , Lectures on Company Law and MRTP

3. Bare Acts of the above laws (Freely downloadable from:

http://www.helplinelaw.com/docs/bareact.shtml)

4. Datey, V.S.- Economic Laws

5. Datey, V.S- Business and Corporate Laws

http://www.helplinelaw.com/docs/bareact.shtml

6. Datey, V.s.- Indirect Tax Laws

7. Gulshan, Consumer Protection Act

8. Gulshan, S.S., Business Law

9. Kapoor, N.D., Elements of Mercantile Law

10. Kuchhal M.C. Mercantile Law

11. Pathak, Akhileshwar, Legal Aspects of Business, Tata Mcgraw- Hill, 2nd

Edition

(Text Book)

12. Singh, Avtar, Principle of Mercantile Law

13. Singhania, V.K. Income Tax

14. Sood, Vivek, cyber law simplified

15. Student‟s Guide to Econo9mic Laws,. Taxmann Publication

16. Student‟s Guide to Mercantile and Commercial Laws, Taxmann Publication

17. Tulsian, P.C., Mercantile Laws

18. V. N. Shukla‟s Constitution of India

For updating recent legal development and the emerging tend in the area of business law

and management, participants are advised to consult the latest issues of legal journals,

magazines, and the newspapers.

Evaluation Criteria*

Article review 5 Marks

Individual Assignments 5 Marks

Class Participation 10 Marks

Quizzes/Surprise Test 10 Marks

Presentations and Group Assignment 10 Marks

Term-End Examination 60 Marks

Group Assignment

The course emphasize on the students learning of the conceptual foundation of law and

the sills of reading and understanding legal texts. The presentation component at the

end of the course is to encourage you to lead exploration on a theme and deploy the

skills and concepts learnt in the course. You shall from groups of 4-5 and propose a

topics for presentation. Experience shows that the students choose the following three

kinds of topics. First, a business law issue/dispute being keenly discussed in the media

and public spaced. Second, review of an Act not covered in the class. Third,

discussion of an issue bringing together specific aspects from different Acts and

court judgment. The groups shall, in consultation with the instructor, flash out the

tentative interest in a workable proposal. A good proposal would have adequate

exploration, engagement and study. Thereafter, the group does its research and makes

the presentation to the class. Each presentation shall be for about 12 to 15 minutes.


POST GRADUATE DIPLOMA IN MANAGEMENT-TWO YEAR (FULL-TIME)

TRIMESTER-III

Course Code: 1302 Course Title: Geo-Political & Social

Environment Of Business

Academic Session: 2010-11 Instructor: Megha Chandhiok

COURSE OBJECTIVES:

Business decisions in general, and strategies in particular are influenced by the business

environment, which makes up the opportunities for and threats to business. With the

progressive liberalization and surging globalisation, business environment is increasingly

becoming international in several dimensions even for local firms.

Students should be able to:

1.Appreciate the changes in the global environment, particularly for the last one decade.

2. The emergence of regional trading blocs as a dampening factor for global trade.

3.Apprising students about geo-political and social factors, so that they are capable of

identifying the changes that are occurring at international level, and have an impact on

the trade and business at any location in the world.

COURSE CONTENTS:

Module No. Session No./s Topics and Readings

1. 1-2 11..11 Geo-political & Social Environment

of Business

Readings

Cherunilam F. - Chap. 1

Nijman, J Chapter-1

2. 3-5 Background to the subject (Conceptual Knowledge)

3.1 The great Power systems-Communism and

Capitalism(Introductory)

3.2 Imperialism, Nationalism,

3.3 The World Economy:1800 –2000

4.1 The Two World Wars, Cold War, détente

4.2 The Changing World Order

5.1 New International Economic Order (NIEO)

Readings

Goldstein J. S. Chap. 1

Ian Nijman Chap. 1, 2

Joan Eadleman Spero Chap. 10

3. 6-7 6.1 The International System of Power, Relation of

currency and power. Politics– Balance of Power,

Power Distribution, Hegemony, Regional Alignments

7.1 Super Power Structure – uni-polar, bio-polar World.

7.2 Multi-polarity and its prospects

7.3 Dollar v/s Euro debate

Readings

Goldstein J. S. Chap. 2 & 3

Jan Nijman Chap. 1

ClassDiscussion: Gulf War-I and Gulf War-II : Was Crude oil really the bone of

contention?

4. 8-10 8 International Economic Co-operation Regional

Economic Integration (Trade Blocs),

9 Types of Integration, Emergence and

Expansion of Trade Blocs.

10 NAFTA, EU, ASEAN, SAFTA

Readings

Cavusgil, Knight Chapter 8

Cateora, Graham Chapter 10

Class Discussion: Why BRIC nations do not form their own Trading Bloc?

5. 11-12 11. International Economic Institutions and their role in

Global Business (also as puppets in the hands of

different superpowers)

12. WTO-Will G-20 work, World Bank in Global

Business,IMF

www.wto.org

www.imf.org

www.ibrd.org

6. 13-14 13 Multi-National Corporations – Meaning,

Importance & their Role in Global Business

14 MNCs in India

Readings

Chary S.N. Pages 23-44

Cateora, Graham Chapter-11

A note on National Culture and Management will be distributed for class discussions

on the 14th

Session

7. 15-16 15.1 Social Environment of Business and its various

Components

16.1 National Culture and Management

16.2 Social Responsibility of Business

http://www.wto.org/

http://www.imf.org/

http://www.ibrd.org/

Readings

Cavusgil, Knight Chapter- 5,6

8. 17-20 Power Point Presentation of the End Term Project

NOTE: Latest articles and reading material on the important topics will be distributed

in the class.

TOPICS FOR GROUP ASSIGNMENT

1. ROLE OF MNCS IN THE CHANGING BUSINESS ENVIRONMENT

2. INDIA’S TRADE WITH WESTERN EUROPE: RETROSPECT AND

PROSPECTS

3. ROLE OF SUPER POWER IN THE EMERGING BUSINESS ENVIRONMENT

4. NEW INTERNATIONAL ECONOMIC ORDER (NIEO): CHALLENGES FOR

THE NEW MILLENNIUM

5. GLOBALIZATION & CHILD LABOUR – ISSUES

6. SAARC- SUCCESS OR FAILURE

7. IMPACT OF SOCIO- CULTURAL ENVIRONMENT ON BUSINESS

DECISION MAKING

8. INDO-CHINA RELATIONSHIP: POTENTIAL & PROSPECTS

9. GEO-POLITICAL HAPPENINGS AND THEIR IMPACT ON GLOBAL

BUSINESS WITH SPECIAL REFERENCE TO INDIA

10. REGIONAL TRADING BLOCKS (WITH SPECIAL REFERENCE TO ASEAN)

11. WTO, INDIA AND EMERGING AREAS OF TRADE

12. DISAGREEMENTS IN WTO

PEDAGOGY

Lectures, Discussions in the Class on regular basis on current issues and latest

developments; Presentations by the students

EVALUATION (Marks)

A) End Term Exam 60

B) Internal assessment 40

i) Group Assignment 15

ii) Article Review 10

iii) Attendance and Class Participation 10

iv)Unannounced Test 05

ASSIGNMENTS

A) INDIVIDUAL –

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B) GROUP - End Term Project (one): Topics will be allocated during the second class of the

trimester

Review of the progress of the End Term Project- Power Point presentation will be

done in the class on the day of the 9th

Sessions

REFERENCES:

1. Cavusgil, Knight, Riesenberger; International Business-Strategy, Management and

new Realities(2009)

2. Cateora, Graham,Salwan; International Marketing (2010)

3. Krugman, Obstfeld; International Economics-Theory and Policy(2009)

4. Chary S.N., Elements of International Business(2006)

5. Cherunilam F., International Business Environment (2006)

6. Goldstein J. S., International Relations (2005)

7. Joan Eadleman Spero, The Politics of International Relations, (2001)

8. Clark, Ian, Globalization & Fragmentation, International Relations; in the 20th

Century (1997)

9. Tuathail G. O., Critical Geopolitics (1996)

10. Jan Nijman, The Geopolitics of Power & Conflict: Superpower in the International

System 1945 – 1992, (1993)

11. Nissanka, H.S.S., International Relations & Geopolitics (1997)

12. Krishan Gopal, Geopolitical Relations & Regional Cooperation (1996)

13. Todaro, Michael P., Economic Development (1998)

14. Khanna, V.N., International Relations (1998)

15. Ghai, U.R., International Politics (1999)

16. Demko G.J., Geopolitical Perspectives on the Twenty-first Century, (2001)

17. Chidambaram K, Alagappan V., Business Environment (2002)

18. Cherunilam F., Global Economy & Business Environment (2001)

19. Czinkota, Michael R. et al, Global Business (2001)

20. www.wto.org

21. www.imf.org

22. www.ibrd.org

http://www.wto.org/

http://www.imf.org/


Two Year Full Time Post Graduate Programme in Management

Trimester - III

Course Code: 1303 Course Title: HRM

Academic Session: 2010-11 Instructors: Manoj Bhagat/ Rashmi Sharma

COURSE OBJECTIVES:

Managing human capital in the new economy is a challenge all business professionals face. This

course addresses that challenge by retaining its unique orientation to overall practicality and

real-world Also, practical tips and suggestions are included in the course, which provide

effective ways of dealing with problems in discipline, grievance, labour relations, and

compensation administration.

Upon completion of this course, the students will be able to:

1. Give an overview of the field of Human Resource Management (HRM),

2. Explain how the primary functions of HRM relate to each other and to the broader business

strategy and describe the roles and responsibilities of HR professionals,

3. Discuss how HRM has evolved over time and the emerging strategic role that HRM plays in

modern organizations,

4. Describe the role played by HRM in organizational change efforts,

5. Demonstrate a practical understanding of HRM through practice exercises and case analyses,

and

6. Evaluate the value and appropriateness of HRM functions and programs within specific

organizational settings.

7. Understand the contemporary issues in HRM

COURSE CONTENTS:

Module

No.

Sess.

No./s

Topic

I 1-2 Job Analysis & Design

1.1 Job Analysis : Concept, Process & Methods

1.2 Competency based job analysis

2.1 Job Description & Job Specification

2.2 Job design : Concept & Approaches

2.3 Factors affecting job design

Readings:

Aswathappa (2008) Human Resource & Personnel Management Ch. 5.

II

III

IV

3 - 4

5

6-7

Bohlander & Snell ( 2007) : Managing Human Resources Ch 3.

Dessler (2005) : Human Resource Management Ch 4.

Case : Bohlander & Snell (2007), Job analysis and hiring decisions at Ovania

Chemical, Pp. 706 – 710.

Live Projects to be Given

Human Resource Planning

3.1 HRP : Concept, Process & Significance

3.2 HRP issues

3.3 Forecasting Labour demand : Quantitative & qualitative methods

4.1 Forecasting Labour supply : Internal & External

4.2 Requisites for successful HRP

4.3 Models of HRP

Readings: Ashwathappa (2008) : Human Resource & Personnel Management

Ch. 4.


Bratton & Gold (2007) : Human Resource Management Ch 6.

Recruitment

5.1 Recruitment : Conceptual framework and important issues

5.2 Types & methods : Internal & external

5.3 Employee referrals

5.1 Evaluating recruitment effectiveness

5.2 Dejobbing

5.3 Recruiting Diverse Workforce

Readings: Aswathappa (2008) : Human Resource & Personnel Management Ch. 6



Dessler & Varkkey (2009) : Human Resource Management Ch 2

Case:

Carter Cleaning Company – Getting Better Applicants.

Human Resource Management(11th

edition) Gary Dessler, Biju Varkkey page

206

Selection & Interviewing

6.1 Selection : Concept and important issues

6.2 Role of HR and line managers in selection

6.3 Selection Process

6.4 Selection Methods & testing

7.1 Assessment centres

7.2 Selection Interviewing : Process & Types

7.3 Interviewing flaws & how to conduct an effective interview

Readings:


Bratton & Gold (2007) : Human Resource Management Ch 7

Article Review : Capelli, Talent management for the 21st century,

Harvard Business Review,

March 2008, Pp. 74 – 81.

V

VI

VII

8 - 9

10 - 11

12-13

Training and Development

8.1 Orientation

8.2 Training : Concept and process

8.3 Methods of training

9.1 Training delivery systems

9.2 Evaluation of training

9.3 Training in various Indian Companies

9.4 Development : Concept and approaches

Readings: Bratton & Gold (2007) : Human Resource Management Ch 7.



Case:

Reinventing the Wheel at Apex Door Company; HRM(11th

edition)

Dessler & Varkkey, page 329-330

Managing Compensation

10.1 Compensation: Overview, equity issues and types.

10.2 Determinants of Compensation

10.3 Job Evaluation : Concept & methods

10.4 Job pricing

11.1 Pay grades, pay ranges and wage curve

11.2 Broad banding

11.3 Competency-based Pay

Readings:

Aswathappa (2008) : Human Resource & Personnel Management Ch.

11.



Article Review:

V A Ansari, Reforming the CEO compensation, Indian Management,

Nov 2007, Pp. 54 – 57.

Establishing Strategic Pay Plans & Incentive Rewards

12.1 Strategic Reasons for Incentive Plans

12.2 Types of incentive plans

12.2.1 Individual

12.2.2 Group

12.2.3 Enterprise

13.1 Indirect compensation

13.2 Features & Benefits

13.3 Cafeteria plans

13.4 Administration of Benefits & Services

.

VIII

IX

X

XII

14

15

16

17-18

Readings:


12


Dessler (2005) : Human Resource Management Ch 12

Industrial Relations & Trade unions

14.1 Industrial relations

14.2 Nature & importance

14.3 Parties to IR

14.4 Trade unions

14.5 Concept & trade union movement in India

Readings:


22.


Bohlander & Snell (2007) : Managing Human Resources Ch 14.

Organizational Exit

15.1 Reasons and strategic issues

15.2 Layoffs and strategies to avoid layoffs

15.3 Exit interview

15.4 Retention : Importance & strategies for retention

Readings :

Mello (2002) : Strategic Human Resource Management Ch 13.

Case:

Separation nightmare by V Rai. Human Capital, December 2005. Pp. 44-45,

47

International HRM

16.1 Concept and significance

16.2 Domestic HRM vs IHRM

16.3 International staffing

16.4 Training : process and design

16.5 Performance Management : Complexities & challenges

16.6 Managing Expatriation

Readings: Ashwathappa (2005) : Human Resource & Personnel Management

Ch. 28.



Article Review:

The Challenge of Managing Homecoming by Andrew Dutta and

Pradeep Krishnatray. Indian Management, Feb‟ 2006. Pp. 28-38.

Contemporary Issues in HRM

17. Human Resource Information System : Application and

Implementation

18 Corporate Blogging ; Issues, Implications and Effectiveness

XIII

19-20

Report discussion and presentation.

PEDAGOGY

It will be a judicious mix of lectures, case analysis & discussion, article reviews, assignments &

presentations by the students.

EVALUATION

The course will be evaluated on the following basis:

End-Term Examination: 60 Marks

Internal Assessment: 40 Marks to be bifurcated as follows:

Internal Evaluation

Attendance & Class Participation: 10 Marks

Article Review : 05 Marks

Exercises and Caselets : 05 Marks

Live Projects (Group) : 10 Marks

Presentation (Group) : 10 Marks

GROUP PROJECT GUIDELENES

On the instructions of the instructor, identify 3 organizations with a well-established HRM

department

Conduct a primary study and try to understand the human resource activity of the

organizations in all the areas covered in the syllabus

Compare and contrast their HR practices & present a view on the best practices being

followed in every functional area.

The emphasis is on group activity, whereby every member of the group has to be actively

involved in the project

READINGS

ICMR Case studies in Human Resource Management, Vol III , 2004.

Bratton & Gold, Human Resource Management : Theory & Practice, Pal grave Mac Millan,

2007.

D.A. Decenzo & S.P. Robbins, Human Resource Management, John Wiley & Sons, Inc.,

2001 edition

George W. Bohlander Scott A. Snell Managing Human Resources, Thompson South Western

14th Edition , 2007.

Gary Dessler, Human Resource Management, Pearson Education, 2009

Jeffrey A Mello, Strategic Human Resource Management, International Thomson

Computer Pres, 2002.

Jyothi & Venkatesh, Human Resource Management, Oxford University Press, 2007.

K Ashwathappa, Human Resource and Personnel Management, Tata McGraw Hill, New

Delhi, 2008 edition

Robert L. Mathis & John H. Jackson Human Resource Management, Thompson South

Western, 12th Edition, 2008

Wayne F. Cascio, Managing Human Resources, Tata McGraw Hill, New Delhi, 2006

edition


Two Year (Full-Time) Post Graduate Diploma in Management

Trimester-III

Course Code: 1304 Course Title: Corporate Finance II

Academic Session: 2010-11 Instructor: Shikha Sharma

Course Objective - The purpose of this paper is to familiarize students with decision-

making tools used by financial managers to analyze and resolve the opportunities and

challenges an organization faces. It aims to cover certain topics already dealt with in

CF-I, in greater detail, apart from introducing several advanced topics in corporate

finance like derivatives, corporate restructuring and international finance. The course

presupposes that students are conversant and are well versed on the issues already

covered in the first part of this paper (CF I).

Course Outline –

Module Session

No.

Topic

Capital

Budgeting

1 -4 Capital Budgeting (4 Sessions)– Nature, Importance and

Types of Investment Decisions, Capital Budgeting

Techniques (Cash Flow Based Measures and

Accounting Information Based Measures), Why is

NPV a better evaluation technique compared to IRR?

Risk analysis in Capital Budgeting, Sensitivity and

Scenario Analysis, Decision Tree Approach.

Limitations of the NPV method, the Real Options

Approach.

Readings

Van Horne: chapter – 6,7

Brealey, & Myers: chapter -9,10,11,12

Brigham and Ehrhardt: chapter – 10,11,12

Aswath Damodaran: chapter – 10,11,12

Case Study: Compass Records

Dividend

Decisions

5-6 Dividend Decision (2 Sessions)– (Ir) Relevance debate,

Theories on Dividends, Empirical studies on dividend

paying behavior,

Readings

Brealey and Myers: chapter- 16

Damodaran A: chapter 20, 21

Van Horne: chapter -11

Brigham and Ehrhardt: chapter- 18

Case Study: Gainesboro Machine Tools Corporation

Cash

Management

7 Cash Management (1 Session)– Importance of CM,

Motives for holding cash, Cash planning, Managing

cash collections and Disbursements, Investing surplus

cash I securities.

Readings

Van Horne: chapter - 14

Aswath Damodaran: chapter - 14

Accounts

Receivables

8-9 Management of Accounts Receivable (2 Sessions)– credit

policy, variables in credit policy, monitoring

receivables.

Readings


Inventory

Management

10 Management of Inventory (1 Session) – Motives of

holding inventory, Inventory Management, deciding

optimal level of inventory, EOQ Model,, Uncertainty

and safety stocks, inventory monitoring and control.

Readings

Van Horne: chapter – 15

Srivastava and Mishra – 22

Pandey - 29

Market

Efficiency

11 Market efficiency in the context of corporate finance (1

Session)– Concept of Market efficiency (Rationality),

Forms of market efficiency, efficient markets and its

implications.

Readings

Bodie, Kane, Marcus, Mohanty-Chapter 12

Case Study: Bill Miller and Value Trust

Leasing and

Hire Purchase

12-13 Leasing and Hire Purchase

Readings

Van Horne: chapter – 18

Brealey, & Myers: chapter -26

Brigham and Ehrhardt: chapter – 20

Case Study: Primus Automation Division 2002

Corporate

Restructuring

14-15 Corporate Restructuring (Mergers or Acquisitions) (1

Session)– Motives behind mergers, a cost benefit

analysis of restructuring, mechanics of a merger,

takeover battles and strategies

Readings

Van Horne: chapter – 23,24

Brealey, & Myers: chapter -32,33



Financial

Derivatives

16 - 17 Financial Derivatives: An Introduction

Readings



Project Study 18-20 Group Presentations

Self Study

Sources of

finance

Long-term sources of finance, hybrid instruments,

Venture Capital Financing.

Readings

I M Pandey, Financial Management 8th

ed, Vikas

Publishing House, chapter - 28, 29, 31,

Management

of Financial

Services

Overview of Various Financial Services

Readings

Khan, M.Y., Financial Services, Tata McGraw Hill

International

Financial

Management

International Financial Management - An Overview

Readings



LEARNING RESOURCES:

Recommended Readings

Berk and DeMarzo, Financial Management, 2008 (First Edition), Pearson Education,

India.

Brealey, Richard & Myers. Stewart : Principles of Corporate Finance.2007 (Eight

Edition), Tata McGraw Hill.

Brigham and Ehrhardt, Financial Management: Text and Cases , 2009 (Third Edition).

Thomson South West Publications.

Chandra, Prasanna: Financial Management - Theory & Practice. 2008 (4th Edition),

Tata McGraw Hill.

Damodaran, Aswath : Corporate Finance - Theory & Practice. 2009 (Second Edition)

John Wiley & Sons.

Khan and Jain, Financial Management: Text, Problems and Cases, 2008 (Fifth

Edition), McGraw Hill Publication, Delhi.

Pandey, I.M. Financial Management, 2006 (Ninth Edition), Vikas Publications, India.

Van Horne, James c.: Financial Management & Policy, 2009 (Twelfth Edition),

Prentice Hall of India.

Ross, Westerfield and Jaffe: Corporate Finance, 2008 (seventh Edition), Tata

McGraw Hills, Delhi.

Srivastava and Mishra, Financial Management, 2009, Oxford University Press.

Cases:

Srivastava and Mishra, Financial Management, 2009, Oxford University Press.

Bruner, Robert F., Case Studies in Finance, 2008 (Fifth Edition), Tata McGraw Hills

Publication, Delhi.

Kester, Ruback and Tufano, Case Problems in Finance, 2008 (12th

Edition), Tata

McGraw Hills Publication, Delhi.

Pedagogy:

The teaching methodology will be a mix of lectures, assignments, case analysis and

discussion, problem sets, self study, projects, and presentations by students.

Evaluation:

End term 60 Marks

Internal Assessment 40 Marks

1. Individual Assignment 10

2. Group Assignment 10

3. Announced/Surprise Quizzes / Tests 10

4. Case solution and Discussion 10

Individual Assignment

Pick up a company and analyse the dividend policy of the company for past 5 years with

the help of the annual reports of the company.

Group Assignment

Pick up a sector, collect the financial statements of last 5 years of major companies in that

sector and go for ratio analysis of those companies.


Two Year Full-Time Post Graduate Diploma in Management

PGDM (TRIMESTER III)

Course Code: 1305 Course Title: Marketing Research

Session: 2010-11 Instructor : Kirti Sharma

COURSE OBJECTIVE:

The objective of this course is to provide the students an insight into the scope and extent

of application of marketing research as an information providing activity for the

purpose of management decision-making It is designed to equip the students with the

basic understanding of research methodology and modern analytical tools.

COURSE CONTENTS:

Module

No

Session

No.

/s

Topic & Reading/s

1 1-2 1.1 Nature and scope of marketing research

1.2 Role of Marketing Research in Marketing:

Information Systems and Types of Research

Readings

Boyd –Marketing Research – Chapter 1

Malhotra, N. – Marketing Research – An Applied

Orientation – Chapter 1

2 3-4 2.1 Overview of research process.

2.2 Problem formulation & developing an approach.

2.3 Components of approach & research objectives.

Readings



Case Study: Nike Sprints Ahead of the

Competition, Yet Has A Long Way to Run

3 5-7 3.1 Types of research designs – Exploratory,

Descriptive & Causal (Experimental).

3.2 Designing the research project.

Potential sources of error- random sampling error

and Non-sampling error.

Readings


Orientation – Chapter 3-7

4 8 -9 Scales of measurement – Comparative Scaling

& Non- comparative scaling techniques.

Questionnaire design for data collection and

Scale Development

Readings


Orientation – Chapter 8,9,10

Case Study: Candy is Dandy for Hershey

5 10- 11 Sampling : Design and procedures .

Sampling an introduction, Sampling procedures-

Probability and Nonprobability

Sampling techniques and sample size , complex

sampling procedures.

Readings


Orientation – Chapter 11 & 12

Boyd & Westfall - Chapter 10

6 12 - 13 Data collection and preparation

Frequency distribution,

Cross- Tabulation and Formulation of Hypothesis

Hypothesis Testing

T-test, Analysis of Variance and Covariance

Readings


Orientation – Chapter 15, 16

Boyd & Westfall - Chapter 14

Case Study : Fragrances are Sweet but competition is

bitter

7 14 Bivariate and multiple correlation and regression and

its applications in various marketing situations

Readings

Boyd & Westfall –Chapter 15



8 15 - 16 Applications of multivariate data analysis techniques

like, factor analysis, cluster analysis,

multidimensional scaling and conjoint analysis in

marketing.

Logistic Regression

Readings


Orientation – Chapter 18, 19, 20,21

Boyd & Westfall –Chapter 16, 17

9 17 Marketing research and applications in the area of

sales management , segmentation , product research

test marketing & advertising research.

Cases using SPSS & Exercises on Factor analysis,

ANOVA.

Readings

Boyd & Westfall –Chapter 19,20,21,22

8 18-19 Reporting research findings, written report

guidelines. Presentation of data.

Readings



10 20 End-Term Project Presentations

PEDAGOGY:

Lectures, Cases, Individual assignments, SPSS Practical exposure and presentations by

students.

The teaching in the sessions will comprise of interactive lectures and discussions on the

given case-studies, and lectures. The main objective of the course being the

application of earlier learnings in functional areas. The lectures will be restricted to

integration aspects and on the concepts relevant to the case as the solutions to the

theory and cases. Complete understanding of the key issues are desired only after

substantial class debate and discussions i.e. learning from one another. Assignment

should be submitted on time as per the instructions given in the class.

EVALUATION PAREMETERS:

Marks

End-term examination 60

Internal evaluation 40

Internal Evaluation will be based on

Cases 10

Project (group) 10

Tests/ Quizzes 05

Assignment (individual) 05

Attendance & Class participation 10

Articles:

1. Shannon Anderson, Lisa Klein Pearo and Sally K. Widener, „Drivers of Service

Satisfaction: Linking Customer Satisfaction to the Service Concept and Customer

Characteristics‟, Journal of Service Research, Vol.10, 2008; p 365

2. Jham Vimi & Khan Kaleem Mohd, “Customer satisfaction in the Indian banking

sector: A Study”, IIMB Management Review, March 2008: pp 84-93

3. Jamal Ahmad, Naser Kamal, “ Customer satisfaction and retail banking: an

assessment of some of the key antecedents of customer satisfaction in retail banking”,

International Journal of Bank marketing, Vol.20, April 2002: pp146-160

4. Byung Chul Shine, Jongwon Park, And Robert S. Wyer Jr., “Brand Synergy Effects

In Multiple Brand Extensions”, Journal Of Marketing Research

Vol. XLIV (November 2007), 663–670.

5. Martilla John A. & James John C., „Importance-Performance Analysis‟, Journal of

Marketing, January 1977, pp. 77-79.

Readings:

1. Aaker DA and Day GS – Marketing Research – John Wiley & Sons Inc. – 7th

Edition.

2. Boyd HW &Westfall R – Marketing Research – Text & Cases – Richard D. Irwin Inc.

– 7th

Edition.

3. Burns A.C. and Bush R.F. – Marketing Research – Prentice Hall.

4. Malhotra N.K. – Marketing Research : An Applied Orientation – Pearson Education –

4th

Edition

5. Easwaran, S. and Singh, Sharmilla J. – Marketing Research- Concepts, Practices, and

Cases

6. Nargundkar Rajendra – Marketing Research- Text and Cases, 3rd

Edition

7. Hair, Joseph F, „ Marketing Research: Within a Changing Information Environment‟,

2nd

Ed., New Delhi, Tata McGraw Hill, 2003.

Handouts and other reading materials will be provided as and when required.


Two Year (Full-Time) Post Graduate Diploma in Management

Trimester-III

Course Code: 1306 Course Title: Operations Management

Academic Session: 2010-11 Instructor: Pragya Arya

COURSE OBJECTIVES:

Facilitating students to understand the fundamental concepts and techniques necessary

for attaining world-class performance in manufacturing and service operations while

achieving corporate competitiveness. The course deals with the focus of the

production system as it goes through from its berth-to-maturity in its life cycle. The

key issues will be discussed under three broad areas in decision-making: the strategic

decisions, tactical planning and operational planning and control decisions.

COURSE CONTENTS:

Sl. No. Sessions Topic & Reading/s

1 1 Introduction to Operations Management

What is Operations Management ?

Production System, Transformation Processes

Difference in good and services

Operations Strategy

Operations Competitive Dimensions

Order Winners and Qualifiers

Strategic fit –Fitting operational Activities to strategy

Case discussion: South West Airlines

Readings:

Operations Management, Chase, Ch. 1-2

Russell & Taylor III, Ch.1

2 Designing Operations

2-3 Product design, Process Analysis and Process selection

Process Analysis

Product Design and Process Selection- Manufacturing

-Product Design Process

-QFD

-Process selection

Product Design and Process Selection-services

Readings:

Operations Management, Chase, Ch. 5-6

Operations Management, Heizer & Render, Ch. 5

4 Facility Location

Strategic importance of location

Factor affecting location decisions

Factor Rating method

Centre of gravity method

Transportation model

5-6 Facility Layouts

Types of layout

Product Layout: Assembly lines and line balancing

Process and Cellular layouts

Retail service layout

Fixed position layout

In-class exercises

Readings:

Operations Management, Chase, Technical note 5, 10

Operations Management, Heizer & Render, Ch. 8 - 9

Operations Management, Russell & Taylor III, Ch. 5

3 Supply Chain Management

7 Supply Chain Strategy

What is Supply Chain?

Measuring supply chain performance

Supply Chain Design strategy

Decision phases of a supply chain

Readings:

Operations Management, Chase, Ch. 9

Supply Chain Management, Sunil Chopra, Ch. 1-2

8 Strategic Capacity Management

Capacity Management in Operations

Capacity Planning concepts

Determining Capacity requirements

Using decision trees to evaluate capacity alternatives

In-class exercises

Readings:


Operations Management, Heizer & Render, Supplement

7

9 Just-In-Time (JIT) and Lean systems

JIT logic

The Toyota Production system

-Elimination of waste

-Respect for people

JIT Implementation requirements

Case: Toyota‟s JIT Revolution

Readings:



4 Planning and Controlling the Supply Chain

10 Aggregate Sales and Operations Planning

Overview of Sales and Operations planning

Production planning strategies

-Chase strategy

-Level strategy

In-class exercises

Readings:


11 Materials Requirement planning (MRP)

Master Production schedule

Bill of materials (BOM)

MRP system structure

- Product structure tree

- MRP schedule

In class exercise

Readings:

Operations Management, Chase, Ch.15

Operations Management, Heizer & Render, Ch.14

12-13 Inventory Control

Purpose of Inventory

Inventory costs

Independent versus Dependent demand

Inventory systems

Fixed-Order quantity models

Fixed-Time period models

Price break models

ABC Analysis

In-class exercises

Readings:




14 Operations Scheduling

Priority rules

Scheduling n jobs on one, two and m machines

Gantt charts

Personnel scheduling in services

In-class exercises

Readings:




15 Theory of Constraints (TOC)

Goal of firm

Performance measurements

Bottlenecks and Capacity Constrained Resources

Drum-Buffer-Rope

Five Focusing Steps (FFS) for continuous improvement

Group Presentations on TOC applications

Readings:


“The Goal” By Goldratt E.M.

Pedagogy & Evaluation

The course will be taught in the way of lectures, discussions, case analyses, group

presentations and class exercises.

Team Formation

In this class you will give presentation in a team of no more than four people. Teams of

more than four cannot be accepted under any circumstances. Each team will be

assigned a topic and a presentation of 20 minutes will be taken.

EVALUATION PARAMETERS:

End Term Examination 60%

Group presentations, Case discussions, test, and participation 40%

Group Presentations 10%

Class Participation / Attendance 10%

Case Discussions 10%

Tests 10%

Cases:

Copies of the cases will be provided in advance before the class while discussing the

relevant module.

LEARNING RESOURCES:

Text Books

Operations Management for Competitive Advantage, 11th

ed. 2006, Chase – Jacobs –

Aquilano, Tata Mc-Graw-Hill.

Operations Management, Russell & Taylor III, 5th

ed. 2005, Pearson Education.

Operations Management, Heizer & Render, 8th

ed. 2008, Pearson Education

Supply Chain Management, Sunil Chopra, Pearson Education.

Recommended additional readings:

Goldratt, E.M. and Cox, J. (1992), The Goal, 3rd

revised ed., Productivity and Quality

Publishing Private Limited, Madras.

Operations Management, Krajewski, Ritzman & Malhotra, 8th

ed., Pearson Education.

Operations Management, Gaither & Frazier, 9th

ed., Thomson South-Western.

LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT

PGPM (FULL- TIME) - TRIMESTER III

Course Code: 1307 Course Title: Business Ethics

Session: 2010-2011 Instructor: Seema Gupta/Praveen Gupta

OBJECTIVES

The course presents the theories that serve as the background for analysis of ethical

behavior in business. It provides opportunities for practical application of those

theories to current business situations. The focus is on learning to identify act on ethical

problems in the work organization.

Module Session No. Contents

I 1 – 3 Introduction to business ethics; Ethics in the world of

business; Need for strong ethics in Industry, Ethical

Dilemmas at Work.

References

Boatright, J.R. (2003): Ethics and the conduct of business

Velasquez, M.G. (2002): Business Ethics- concepts and cases

II 4 -5 Traditional Theories : Utilitarianism; Kantian ethics, Aristotelian

Ethics.

Indian Ethics, Buddhist Ethics, International Ethics Standards

References Boatright, J.R. (2003): Ethics and the conduct of business


III 6 -7 Corporate Ethical Leadership, Corporate Social Responsibility,

Global corporate citizenship

References



Milton Friedman- social responsibility of business is to increase its profits

Rogene A.Buchholz (1989): the evolution of corporate social responsibility

IV 8-13 Ethics in business disciplines ,Strategic Management & Ethics

Ethics in HRM, Ethics of downsizing, working conditions

,employment discrimination , question of wages, human rights ,

labour issues.

Ethics & Marketing, ethics in advertisements, portrayal of women ,

advertisement & children

Ethics in Finance & Accountancy ,Ethics in financial services

References



Nader, R. (1972): The anatomy of whistle blowing

James, G.G. (2001): Whistle blowing its moral justification

V 14- 16 Ethics & Competition, Competitors‟ intelligence, Ethics &

Technology, privacy at work place, email policy, cyber liability

Corporate Governance , speculation and insider trading,

Whistle blowing & its global perspective.

References



Haretman

Hoffman

Kitson & Campbell

VI 17-18 Ethics and Ramayana & Mahabharata, Vedanta & Management

References

Nalini,VC.Dave- Vedanta & Management

19-20 Project Presentations

PEDAGOGY

The lectures & discussions, based on cases & incidents highlighting the practical business

situations, classics from literature & films will be used as instruments for delivering the

contents & will be announced in class.

ASSIGNMENTS

Group Assignments

Each group shall be assigned an article/novel/case on ethical dilemmas. The

drama/enactment should focus on the characters & the dilemmas faced by them bile

taking ethical, moral & justice approaches.

Tughlaq

All my sons

Values in Tension

Satyadas

Is business bluffing ethical

Managing for organizational integrity

The Parable of the Sadhu

My experiments with truth

INDIVIDUAL ASSIGNMENTS

Any article review based on ethical principles & issues.

EVALUATION

The course will be evaluated on following basis

End-term examination 60 Marks

Internal Assessment 40 Marks which will be further bifurcated as

Attendance & class participation…………………. 10

Individual assignments……………………………. .5

Group assignments & projects …………………….25

SUGGESTED READINGS


Bhatia, S.K. (2003): Business Ethics & Managerial Values-Concepts issues & dilemmas in

shaping ethical culture for competitive advantage of organizations. Deep & Deep

Publications, New Delhi.

Bradco, J.L. (1995): Business Ethics Role and Responsibilities. Irwin Publications.

Chakraborty, S.K. (1998): Values & ethics for organizations-theory & practice; Oxford

University Press, Delhi.

Harman, L.P. (1998): Perspectives in Business Ethics, McGraw Hill Publications:

Hoffman, W.M (1995): Business Ethics-Readings and cases in corporate morality.MeGraw

Hill Publications.

Kitson, A.C. (1996): The Ethical Organization. Macmillan.

Shaw, W.H. (1999): Business Ethics, Wordsworth.

Sekhar, R.C. (1997): Ethical choices in business, Response Books, New Delhi.

Sherlekar, S.A. (1998): Ethics in Management, Himalaya Mumbai.


trimester_iii syllabus 2010-11

Documents