Trick of the Trade!

Who we are..

We are Thailand’s 1st Traditional Trade Specialized Consulting company providing the end-to-end Sales and Distribution Improvement consultancy. We believe that better distribution wins, which mean any product with a better distribution strategy has more chance to win in traditional trade market.

Our service is to enhance your sales and distribution performance through the chain, from factory to your distribution partner, and finally to store shelf, stage-by-stage.

Our Service..

Define Route-to-Market Strategy •  What are your RTM strategy that fits the local

market? •  What are the optimum number of distribution

partner required to reach your distribution goals? •  What are the preferred sales territories, channels,

where to grow, how to grow your sales and number of direct service outlets

Our Service..

Creating and Developing Distribution Networks •  What are the required criteria for those will be your

distribution partners? •  How do you find them and select the right ones? •  Recruiting Distribution Partners With our distributors network, we are able to select the right ones for you according to your criteria required.

Our Service..

Distributor Set up and Distributor Business Training Ensure that your newly start Distribution partner’s operation is align with your standard, coach them to operate effectively in good discipline. Training modules, both basic and high level, of Distributors business management to Distributors Owner, Staffs as well as to your company’s Distributor Management Team

Our Service..

Operation and Performance Audit Distributor Business Operation audit for all functions, both field and back-office, including sales, completed journey plan, product listing, invoicing, cash collection, inventory, and customers’ and sales data accuracy. We also provide our recommendations and action plan to improve performance from the consultants’ view.

Our Service..

Market Insights and Outlets Activation One-of-a-kind service at Store level to serve our clients need. We are the best source to seek for present retail/trade insights of all products category. What is the potential market size? What are your competitors Route-to-Market strategy? How do they execute? How their distribution partners performing. All information are gathered from trade and reliable sources. Below the Line activities to promote sales at store level, from Local Supermarket to Small Outlets, covering, Trade Activation, Trade Loyalty Program, Caravan Visit at Store, and other campaign to create impulse buying.

Project References

A Multi-National Drinks Company has finished its Distribution Partner Optimization and new Territory Planning, to reduce conflict of price and geographical coverage in the market. Bangkok has end up with tremendous result of higher profits and Volume turnover to Distribution Partner where company had less spending (Trade spend and Logistic Costs.

Project References

A Multi-National Drinks Company is pleased with the pilot project of Small Outlets Distribution results., 1st Sales increase 5 times, Drop size is 100% up, and no. of direct service outlets increased 600 outlets within 6 months

Project References

A Multi-National Personal Care Products Company look for the industry benchmark and their direct competitors RTM Strategy and Distribution network. The information will be used as a key information for defining company’s 2014 RTM strategy for Traditional Trade.

Project References

A Multi-National Functional Drinks Products Company assessed their distribution partners performance across country due to the continuous drop of numeric distribution and sales vol. Result shows a poor efforts in all area of business operation, results in the full year DST business development plan and new Distribution Partner sourcing and recruiting later on.

Contact..

Pik Lertsavetpong Tel +66 8 2323 3939 Email pik@trickofthetrade.co.th www.trickofthetrade.co.th

Trick of the Trade

Thank You