trendwatch 2014 - the thought net
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TrendWatchTrendWatch
Trends that will transform the corporate environment in 2014 and beyond
Natalie L. WoodThe Thought Net, LLC
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We live in a world that is going through a period of profound transformation...
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Facing complex environmental challenges...
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...whose solutions will require unprecedented global cooperation
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Despite efforts to turn the tide, we are facing a period of substantial environmental upheaval
Source: Globalwarming.org
Source: Columbia University
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...and upheavals are not limited to the environment: Economic power is shifting from West to East...
with Asian and Latin American economies showing increasing economic drive, entrepreneurial spirit and innovation
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...while debt-ridden developed nations struggle
with anemic economic growth or stagnation
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The USA will lose its position of dominance in technology and innovationto be eclipsed by countries such as China, Korea and Taiwan
Source: National Science Board, 2010
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Asia is taking the lead in the global green technology racesupported by effective collaboration between enterprise and government
2.3
2.6
3.3
4.3
7.4
10.4
10.8
11.2
18.6
34.6
0 5 10 15 20 25 30 35
India
Italy
Canada
Germany
Brazil
Spain
EU-27
UK
USA
China
Clean Energy Investment - in $Billion2009
(Source: Pew Charitable Trusts)
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In our personal and business lives, online and offline worlds will increasingly converge...
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As smart systems begin to disrupt industries with multitudes of sensorswhich will turn into ‘smart dust’ in the not too distant future...
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But humans are in many ways the best sensors of all...
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All of it and more generating zettabytes of data...(a zettabyte is 1 trillion gigabytes)
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...to be stored in the ‘cloud’and to optimize all types of systems and processes
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...such as the smart grid...
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...smart cities...
Masdar, Abu Dhabi Songdo City, South KoreaMasdar, Abu Dhabi
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Smart phones and their apps might be the biggest drivers of the convergence of the offline and online worlds...
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...augmenting reality...
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...turning into multi-purpose tools, touching many aspects of our lives...
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...including mobile commerce...
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And, oh yeah, mobile use...
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We will increasingly access the Cloud via our mobile devicesBut then, we have been using the Cloud for years without being aware of it...
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Corporate reputations will be defined by external stakeholderswho will demand authenticity and transparency
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Businesses are having to become social...
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..with customers driving innovation and becoming evangelists...- if there is the corporate ability to listen and engage -
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All of this creating the need for collaboration and listening toolswhich will leave Intranets in the dust…
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Some of these collaboration tools are based on game technologyoptimized to engage audiences
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Powerful tools will be required to make sense of the data explosion...
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...but the data tsunami will also increasingly bring up privacy issues and security concerns...
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Cyberwars will become common, and be fought in the shadowsThe Stuxnet worm is a harbinger of things to come
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Time will finally be ripe for a paradigm shift in educationshifting course from being standardized to personalized
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Healthcare will also be transformed by technology advancesmoving towards personalized, patient-centered care
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What are some of the implications for business?
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Forget about controlling the messagefocus on transparency in your communications instead
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Make ‘social’ part of the corporate DNAhaving a Twitter or Facebook account is just the very beginning…
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Explore new marketing tactics around mobile technologymobile will be one of the ‘waves of the future’ you cannot afford to miss out on
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Push customization to the limittechnology can make this a reality now
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Enable collaborationefficient communication will become one of the critical keys to corporate success
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Invest in data management and strategic listening tools they are now more important than ever
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Consider game technology to engage your audience…and we’re not necessarily talking about Zynga or Second Life here…
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Re-think your security strategystandard procedures will no longer be sufficient
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Capitalize on the knowledge and intelligence of the organizationby transforming it into a thought leadership position for your firm
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Thank You
360°°°° Comprehensive Thought Leadership Programs Leveraging New Industry Trends
The Thought Net, LLCPhone: 415.425.7124
Contact:Natalie L. Wood, email: [email protected]