What’s happening in South America?

Inmigration between south american countries

Social crisis

People’s protest

Some authoritaries Goverments

Local Industries Increase

Proud in own Culture, looking for own indentity

National feelings

Natural resources care and consious about planet.

Economies are growing. BUT, IN EVERY COUNTRY,

THERE IS A UNIQUE REALITY

BRASIL

BECOMING GLOBAL BRANDS

Brands + designers collaborations

MELISSA conceptual store

BECOME AN EXCLUSIVE PRODUCT

LUXURY BRANDS ARE ENTERING

CHANELGUCCI

LUIS VUITTONCHRISTIAN LABOUTTIN

ARGENTINA

Proud

MADE IN ARGENTINA

RESTRICTION IMPORT GOODS

WAR OF BANKS AND DEALS

COOKIES WAR

ALL SOCIAL MEDIAS DISCUSSING ABOUT THIS ISSUEWhere are the cookies???, i cant find toddys!. Pepitos copied toddy !!

TODDY vs. PEPITOS

COLLABORATIONSMass Brands + designers (to increase

brand value)TOPPER (sport) + MARTIN CHURBA (Garment and Textile)

MADE IN ARGENTINA

Argentinian Brands Looking for foreign markets

FOREIGN RETAILERS LOOKING FOR ARGENTINIAN SUPPLIERS

EXCLUSIVE STORES

Openning ceremonyHp France

Keep a great relationship with the supplier as a partner. Argentinian expanding to Brasil and

Chile to keep cost and profits. Great importance at Branding.

SOCIAL EXCHANGEBetween diferents young student from Southamerica that comes to study in

Argentina.

Free Education for everybody.

LOOKING FOR ANOTHER CONSUMER

CIDER example, Renew Brand image

Historic consumerFamilymassive product, oriented to class media family.

Oportunity of use: Only on Christmas and new year. One presentation 1 litre. Producto estacional

New consumerYoung People,

Oportunity of use: Every party, any celebration, meeting with friends. Presentation 300 and 600 cl , portable. Product consume all the year

PAEZ (Argentina) VS HAVAIANNAS (Brasil)

NOT IMPORTATIONS

OPORTUNITY FOR SOME BRANDS!!

CHILE

Departament Stores. Imported goods

DEFINING THE CONSUMEROpportunistic. looking for deals. Experts por shopping. They are aware of all the offers and promotions that banks made with credit cards.

Nostalgic. they can not buy imported goods at reasonable prices. Products are behind in s technological terms. choose to travel abroad and purchase these goods.

Today is proud of the domestic industry not before. It feels politically involved and has formed an opinion very well about the country's economic situation. They compare prices and search all the time.