trends in e-commerce (with an omnichannel approach)
TRANSCRIPT
Trends in eCommerce.
Sander [email protected]
STAR Management Week 2015 (Erasmus University)November 9, 2015
Sander LemsClient Services Manager| ISM eCompany
Linkedin.com/in/sanderlems
ISM eCompany2015 Client Services Manager (online marketing)2009 Online marketing consultant2007 Project manager (e-commerce ‘bouw’)
Bedrijfskundig informaticus
Agenda
• Trends in eCommerce (40 minuten)
• Workshop (30 minuten)
• Pitch (20 minuten)
How big is the eCommercemarket.
Bron: Thuiswinkel Markt Monitor & GFK. Forecast door Shopping2020 Expert groep (n=444)
Bron: Thuiswinkel Markt Monitor & GFK. Forecast door Shopping2020 Expert groep (n=444)
Trend 1
Mobile commerce.
Mobile commerce.
Mobile traffic explodes.
Mobile purchase becomes easier.
Smartphones getting
bigger & bigger.
Smartphones getting bigger & bigger.
“Starting April 21, we will be expanding our use of mobile-friendlinessas a ranking signal. This change will affect
mobile searches in all languages worldwide and will have a significant impact in our search results.”
source: Google (feb2015)
Mobile webshop: no longer optional.
Trend 2
Online / offline tracking.
Google Quietly Testing Offline Store Visits Tracking.
Beacons.
Trend 3
Omnichannel retailing.
Omnichannel retailing.6 bouwstenen Vervolgstappen
Purchase in-store (kiosk), home delivery.
Local: in-store stock.
Full assortment in-store.
Inspire.
Online retailers opening (more) stores.
Trend 4
Social commerce.
More trust in each other than in brands.
Dit is ouderwets
More trust in each other than in brands.
Productreviews
User generated content.
Share your happiness.
Trend 5
Big data.
Klant A
Klant B
Trend 6
The Internet of Things.
Source: Cisco IBSG
Trend 7
Payment.
Easier checkout using wallets.
Easy checkout using emailaddress only.
Trend 8
Delivery.
Even faster.
Workshop.
Workshop.
Workshop.
Competition (cheap stuff).
Competition (expensive stuff).
Competition (all stuff in between).
Competition (online search trends).
V&D.
Challengesitfaces
› Mid-segment retail is a killingfield
› Nota competitive online product assortment
› Large debt/ high interest rateon debt
› High coststructure
› Strategy ‘15: profitable in 2 years time
› Brand image is eroding
› Changing customer behaviour & spendings
Workshop.
What needs to be done to secureV&D’s existence?
Keyelementsforpitch› Product
› Price
› Place
› Promotion
› Personnel
› Process
› Physicalevidence
Deliverable
› Pitch per team (30minspreperation, 5 minspresentation) withyour ideason yourstrategyforV&D.
Keep these subjects in mind
› La Place
› Omnichannel (integrationonline / offline)
Workshop.
Want to download this presentation?
Send me a message. I’m omnichannel.
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Sander LemsClient Services Manager | ISM eCompany
Linkedin.com/in/sanderlems
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