trends en successen in b2b
DESCRIPTION
Ingrid Archer presenteerde tijdens het Trends en Successen evenement op Vrijdag 27 September 2013 en de Multichannel Marketing Vakdag op 1 Oktober. Hierin legt ze uit wat de laatste ontwikkelingen zijn op het gebied van B2B Marketing.TRANSCRIPT
A New Beginning of B2B Marketing -Trends 2014 -
By Ingrid Archer – spotONvision – @IngridArcher
@ingridarcher #b2bnl
http://tv.adobe.com/watch/whats-your-marketing-doing/click-baby-click/
2014: Where are we heading?
Strategy: how do we achieve
our goals?
Engagement
Buyer
Customer
Content: How can we improve
our content marketing?
Next level
Content Mapping
Social Media
Organization: How can we set
up for better ROI?
Lead Management
Marketing Team
Sales & Marketing
Technology: What’s new?
Search
Marketing Automation
Metrics / Dashboard
@ingridarcher #b2bnl
2014 Strategy: Engagement
@ingridarcher #b2bnl
2014 Strategy: The Buyer
@ingridarcher #b2bnl
2014 Strategy: The Customer
@ingridarcher #b2bnl
2014: Where are we heading?
Strategy: how do we achieve
our goals?
Engagement
Buyer
Customer
Content: How can we improve
our content marketing?
Next level
Content Mapping
Social Media
Organization: How can we set
up for better ROI?
Lead Management
Marketing Team
Sales & Marketing
Technology: What’s new?
Search
Marketing Automation
Metrics / Dashboard
@ingridarcher #b2bnl
2014 Content: Next Level
Lead Nurturing ProgrammesIntegrated tactics and tools
@ingridarcher #b2bnl
Copyright spotONvision
2014 Content: Content Mapping
BP Stages
Question from buyer
Theme / Keyword
Message Suitable Content
Channel
Interest & trigger
1. Article/Blog2. Video3. Paid media
Research & learn
1. Webinar2. Email news
Evaluate & assess
1. Whitepaper2. eBook3. Master Class4. Round Table
Justify & Purchase
1. ROI calculator/Quick scan
2. Demo3. Testimonial4. Face-toface
@ingridarcher #b2bnl
2014 Content: Social Media
Don’t let the tail wag the dog: Don’t let social media wag the content
@ingridarcher #b2bnl
2014: Where are we heading?
Strategy: how do we achieve
our goals?
Engagement
Buyer
Customer
Content: How can we improve
our content marketing?
Next level
Content Mapping
Social Media
Organization: How can we set
up for better ROI?
Lead Management
Marketing Team
Sales & Marketing
Technology: What’s new?
Search
Marketing Automation
Metrics / Dashboard
@ingridarcher #b2bnl
2014 Organization: Lead Management
@ingridarcher #b2bnl
Copyright spotONvision
2014 Organization: Marketing Team
@ingridarcher #b2bnl
2014 Organization: Sales & Marketing
@ingridarcher #b2bnl
2014: Where are we heading?
Strategy: how do we achieve
our goals?
Engagement
Buyer
Customer
Content: How can we improve
our content marketing?
Next level
Content Mapping
Social Media
Organization: How can we set
up for better ROI?
Lead Management
Marketing Team
Sales & Marketing
Technology: What’s new?
Search
Marketing Automation
Metrics / Dashboard
@ingridarcher #b2bnl
2014 Technology: Search
@ingridarcher #b2bnl
2014 Technology: Marketing Automation
Source: thinkhandy.com
@ingridarcher #b2bnl
2014 Technology: Metrics
@ingridarcher #b2bnl
Source: Marketo
@ingridarcher #b2bnl
Are you ready?
Strategy: how do we achieve
our goals?
Engagement
Buyer
Customer
Content: How can we improve
our content marketing?
Next level
Content Mapping
Social Media
Organization: How can we set
up for better ROI?
Lead Management
Marketing Team
Sales & Marketing
Technology: What’s new?
Search
Marketing Automation
Metrics / Dashboard
@ingridarcher #b2bnl
Scan your 2014 readiness with spotONvisionMail us: [email protected]
http://www.youtube.com/watch?v=-4EDhdAHrOg
@ingridarcher #b2bnl
To know more, please visit:
www.spotonvision.com
@spotONvision@b2bmktforum
@ingridarcher #b2bnl
