VIDEO MARKETING: HOW TO USE VIDEO TO REACH CUSTOMERS

http://www.youtube.com/watch?v=pfxB5ut-KTs

Evian Dancing Babies commercial

WHY ONLINE VIDEO?

Online video users are expected to reach

1.5 billion in 2016.

Source: Cisco

More than 1 billion unique users per month, 6 billion hours watching

videos

Source: YouTube

Videos on landing pages increased conversions by 86%

Source: WebDAM

More than 9 million views since Nov 2013

http://www.youtube.com/watch?v=w9Sx34swEG0

Coin commercial

ENTERTAINING & INSTRUCTIONAL

More than 3,000 subscribers, more than 3 million views

http://www.youtube.com/watch?v=Jd58zJCT1_0

Singtel ‘How to restart your iPhone’

VIDEO MARKETING FOR B2B

More than 700 videos; more than 34,000 subscribers

http://www.youtube.com/watch?v=VAb5tOuncKc

Salesforce’s Anthony Robbins testimonial video

INSPIRATIONAL & EDUCATIONAL

More than 1 billion views worldwide

PURE ENTERTAINMENT

More than 124K views since March 2014 for one video

Wah! Banana video

http://www.youtube.com/watch?v=kKjyztPvCr4

Facebook’s 10th Anniversary video

H W?

- Introduce your company, your product - What’s the story you want to tell - Target audience - Message and tone (serious, cool, quirky etc) - Longevity

DEFINE OBJECTIVES

CHOOSE STRUCTURE- Brand documentary video (‘About us’ video) - How-to video: Train your customers on specific uses of your product

- Expert video: Showcase your company’s expertise and drive traffic to your site

- Promotional video: Short videos for events or press releases

- Product demo video: showcasing your product’s unique features

- Commercials

Keep your branding consistent

- Plan in advance on format to avoid edits and additional costs: HD? High resolution needed for ‘traditional’ mediums like TV, cinema, trade shows. - Online: what platforms Youtube, Youtube analytics, how to upload and optimize Youtube Videos for SEO - Provide detailed description to each of your videos and keywords that are relevant

WHERE WILL IT BE FEATURED?

Video Engagement on Mobile is almost 3 times higher than

on desktopSource: Unruly

- How do you hire - Prepare a brief based on your objectives - Budget - Talents (loading fees) - Music (fees) - Duration

CREATIVE

- URL - Ask viewers to subscribe or comment - Contest or giveaway

CALL TO ACTION

- Begin by promoting your videos to people you know.

- Focus on SEO strategies - Consider paying keyword advertising on Google or Facebook.

- Leverage on partners’ database/Facebook/Twitter pages

- Use public relations techniques to generate free media coverage for your videos

PROMOTION

OTHER PLATFORMS

INSTAGRAM (up to 15 seconds) VINE (up to 6 seconds)

http://www.youtube.com/watch?v=2YBtspm8j8M

Generic Brand Video Parody

tracy@somekindofwonderful.sg

skowonderful