trending now...2013/07/27 · 9/30/2016 counterintuitive advice for maximizing linkedin part 1 ...
TRANSCRIPT
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy12ef5691532ee 16
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
Leadership
JUL 27 2013 0134 PM 42743 VIEWS
William Arruda CONTRIBUTOR
I write about personal branding FULL BIO
Opinions expressed by Forbes Contributors are their own
CounterintuitiveAdvice for MaximizingLinkedIn shy Part 1
Image via CrunchBase
Donrsquot read this if yoursquore looking for stepshybyshystep instructions on completing yourLinkedIn profile or ways to use LinkedIn tofind a job There are thousands of greatarticles and videos on the web with that kindof advice (here are a few)
This article and the two that will follow giveyou advice that no one talks about ndash the
Add Zoro to your toolbox
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy12ef5691532ee 26
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
FASTER OUTCOMESTHROUGH SIMPLER IT
Intel InsideregPowerful Data Center Outside
Powered by IntelregXeonreg Processors
SEE THE PROOF
shortcuts and workarounds that can helpyou make LinkedIn a powerful personalbranding tool The tips I share in this seriesare among dozens of tricks I developedthrough my work with executives over thepast several years At first glance this advicemay seem counterintuitive but these tipstake advantage of the way LinkedIn works soyou can build your brand and expand yoursuccess
Part 1 ndash Brand Yourself Wersquoll start the seriesby focusing on branding your profile makingsure itrsquos relevant and compelling to thepeople who are making decisions about you
Part 2 ndash Find and Be Found How muchattention have you paid to making sure theright people can find you Wersquoll focus on notonly how to be found but also how to keepyour own research top secret
Part 3 ndash Stand Out and Promote In this finalpiece in the series wersquoll look atdifferentiating your profile from the massesand the tools that enable you to maximizethe value of your profile by promoting it andsyndicating it
Before getting into any of the tips in thisseries there is one seemingly misguidedpiece of advice that you need to implementbefore you start mucking around with yourprofile Keep Secrets
When yoursquore updating your LinkedIn profileyou donrsquot want your contacts to be madeaware of every little change Of course whenyou make a big change ndash like announcingyour promotion or appointment to a boardyou want your contacts to know Alertingyour contacts to every bit of wordsmithingyou do while attempting to make your profile
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy12ef5691532ee 36
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
more compelling and more searchable is notsomething I would recommend When yoursquorein edit mode turn off activity broadcasts andadjust the setting option for lsquoselect who cansee your activity feedrsquo to be lsquoonly yoursquo
Remember to change the settings back whenyou have completed your edits This waywhen you do make a change that you wantall your contacts to see your scream wonrsquotbe ignored as just another rewording orspelling correction
Part 1shy Brand Yourself
Be Redundant
Arrogance is an unsavory traithellipexcept onLinkedIn Know the top five strengths forwhich you want to be recognized and usethem in your profile ndash repeatedly
If your top skill is project managementdescribe your project managementproficiency in your summary as well as inmultiple experience descriptions Personalbranding requires steadfast focus andredundancy will bolster your brand aroundyour critical skill
Recommended by Forbes
5 Ways To Share YourProfessional Expertise And4 Reasons You Should
How To Ask For ALinkedIn Introduction And Get One
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy12ef5691532ee 46
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
In addition to influencing others repeatingkeywords throughout your profile will helpboost your ranking in searches of thosekeywords Be sure to use all the differentvariations for how that skill is described tomake sure people who are looking for whatyou have to offer will be able to find youregardless of what terms they use in thesearch box
Be Ungrateful
Itrsquos fun receiving endorsements but someendorsements can be bad for your brandDelete endorsements for skills that are notcore to how you want to be known Being ajackshyofshyallshytrades is the complete opposite ofbranding As I said in lsquoBe Redundantrsquo abovepersonal branding requires focus You needto know who you are and what you wantpeople to know about you and you mustmake sure your LinkedIn profile reflects this
Ask your contacts to endorse you for onlyyour top skills Having the highest numberof endorsements for your signature strengthswill influence those who are looking at yourprofile A recent New York Times articlevalidates this ldquoMr Peppler [a staffing firmexecutive] has used [this technique] to findthe most endorsed person with a specificbackground in a particular city He saidldquoItrsquos hard to know how meaningful that willbe in the long run but to me it makes themone of the most influential people in thatregion for what they dordquo
If yoursquore endorsed for everything fromproject management to leadership to riskmanagement to coaching you dilute yourbrand message Have the courage to delete
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy12ef5691532ee 56
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
PAGE 1 2 Continue
Reprints amp Permissions Report Corrections
Comment on this story18
SEE ALSO
WORK FROM
TOP 5 WORK
$30HOUR JOBS
PART TIME
BUSINESS
TOP 10
LEADERSHIP
HEALTH CARE
From the Web
Find Your LocalDental ImplantProviders In HoustonRight NowBROWSE DENTAL IMPLANTS
Diabetics Do This 1Thing Before You EatSugarSIMPLE BLOOD SUGAR FIX
1 Easy Exercise ThatKills High BloodSugarSIMPLE BLOOD SUGAR FIX
1 Food That FightsDementiaSIMPLE BRAIN FIX
the endorsements that arenrsquot central to howyou want to be known And strive to getthem to appear in your profile listed in orderof importance to your brand
Be Lazy
Ads by Revcontent
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy12ef5691532ee 66
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
Find Low CostAffordable SeniorApartments InHoustonBROWSE SENIOR APARTMENTS
The Truth AboutChildren AndAttention DeficitHyperactivityWEBMD
Discover SUVBargains Dont MissOutSEARCH SUV DISCOUNTS
We Tried Blue ApronHeres WhatHappenedPOPDUST
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 15
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
Leadership
JUL 27 2013 0134 PM 42745 VIEWS
William Arruda CONTRIBUTOR
I write about personal branding FULL BIO
Opinions expressed by Forbes Contributors are their own
CounterintuitiveAdvice for MaximizingLinkedIn shy Part 1
Continued from page 1
Laziness is among the most powerfulpersonal branding techniques available ndashand itrsquos a great strategy for LinkedIn tooDonrsquot mistake this for apathy Being lazy inthis instance is about the smart use of yourresources Reuse and repurpose the contentyou already have available In doing this youamplify your message and deliver brandconsistency communicating different formsof the same content in distinctive ways to themembers of your brand community Fromnow on when you write a new blog poach a
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 25
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
sentence or two for your LinkedIn statusupdate The next time you produce awhitepaper upload it to your profile orprovide a link to where it can be foundWhen you post a new video to YouTubeembed it in your LinkedIn profile by placingthe link in the appropriate section (summaryor experience)
One more way to be lazy Use LinkedIn tomanage your LinkedIn and Twittercommunications by using the lsquoShare withLinkedIn + Twitterrsquo feature in your statusupdate This will copy what you share withyour LinkedIn Connections to your Twitterfollowers as long as you keep your update tofewer than 140 characters
Be Greedy
No one said you had to color within the linesYou need not follow the LinkedIn formula ofcreating one experience entry for each jobtitle you have held Take all the space youneed to more effectively do justice to youraccomplishments by creating multipleentries for every role you have performedItrsquos OK to have overlapping dates This is thebest way to secure the real estate you need totruly convey the value you deliver
Create an experience block for every keyaccomplishment within each role If forexample as the Director of MarketingCommunications you led a major annualevent managed a design team and built thesocial media marketing strategy create threedifferent experience entries with eachdescribing what happened when you didwhat you did Few people are using LinkedInthis way so your profile is sure to stand out
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 35
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
PAGE 2 2
Reprints amp Permissions Report Corrections
Comment on this story18
I have been the CEO of my company for overa decade If I followed the standard format Iwould have only 2000 characters to talkabout everything I have done in that timeInstead I created separate experiencelistings for Personal Branding ConsultantAuthor and Motivational Speaker They arethree fairly discreet roles I have held underthe umbrella of CEO
Watch for parts 2 and 3 of this series Irsquollshare more tips and tricks for making yourLinkedIn profile a valuable part of yourpersonal branding strategy including howbeing a promiscuous thief can be a goodthing
Join the conversation Share yourthoughts with our Forbes communityin the comments section UseldquoFollowrdquo at the top of the page toreceive notifications of more personalbranding advice from William Arruda
Recommended by Forbes
5 Ways To Share YourProfessional Expertise And4 Reasons You Should
How To Ask For ALinkedIn Introduction And Get One
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 45
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
RELATED TOPICS
Personal Branding
Personal Branding
Tips to Branding
Types of Branding
Examples of
Branding
Brand Strategies
Your Personal
From the Web
Find Your LocalDental ImplantProviders In HoustonRight NowBROWSE DENTAL IMPLANTS
Hemp CompanyReleases Legal CBDOil Across All 50StatesBE WELL BUZZ
Diabetics Do This 1Thing Before You EatSugarSIMPLE BLOOD SUGAR FIX
1 Easy Exercise ThatKills High BloodSugarSIMPLE BLOOD SUGAR FIX
1 Food That FightsDementiaSIMPLE BRAIN FIX
(1) Easy TrickRemoves YourEyebags amp Wrinkles(Do This Tonight)FIT MOM DAILY
1 Trick To ReverseYour Tinnitus (DoThis Tonight)TINNITUS TERMINATOR
Obama Quietly SignedBill Giving 119 MillionAmericansConsumer RebatesTHE OXFORD CLUB
Ads by Revcontent
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 55
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy12ef5691532ee 26
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
FASTER OUTCOMESTHROUGH SIMPLER IT
Intel InsideregPowerful Data Center Outside
Powered by IntelregXeonreg Processors
SEE THE PROOF
shortcuts and workarounds that can helpyou make LinkedIn a powerful personalbranding tool The tips I share in this seriesare among dozens of tricks I developedthrough my work with executives over thepast several years At first glance this advicemay seem counterintuitive but these tipstake advantage of the way LinkedIn works soyou can build your brand and expand yoursuccess
Part 1 ndash Brand Yourself Wersquoll start the seriesby focusing on branding your profile makingsure itrsquos relevant and compelling to thepeople who are making decisions about you
Part 2 ndash Find and Be Found How muchattention have you paid to making sure theright people can find you Wersquoll focus on notonly how to be found but also how to keepyour own research top secret
Part 3 ndash Stand Out and Promote In this finalpiece in the series wersquoll look atdifferentiating your profile from the massesand the tools that enable you to maximizethe value of your profile by promoting it andsyndicating it
Before getting into any of the tips in thisseries there is one seemingly misguidedpiece of advice that you need to implementbefore you start mucking around with yourprofile Keep Secrets
When yoursquore updating your LinkedIn profileyou donrsquot want your contacts to be madeaware of every little change Of course whenyou make a big change ndash like announcingyour promotion or appointment to a boardyou want your contacts to know Alertingyour contacts to every bit of wordsmithingyou do while attempting to make your profile
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy12ef5691532ee 36
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
more compelling and more searchable is notsomething I would recommend When yoursquorein edit mode turn off activity broadcasts andadjust the setting option for lsquoselect who cansee your activity feedrsquo to be lsquoonly yoursquo
Remember to change the settings back whenyou have completed your edits This waywhen you do make a change that you wantall your contacts to see your scream wonrsquotbe ignored as just another rewording orspelling correction
Part 1shy Brand Yourself
Be Redundant
Arrogance is an unsavory traithellipexcept onLinkedIn Know the top five strengths forwhich you want to be recognized and usethem in your profile ndash repeatedly
If your top skill is project managementdescribe your project managementproficiency in your summary as well as inmultiple experience descriptions Personalbranding requires steadfast focus andredundancy will bolster your brand aroundyour critical skill
Recommended by Forbes
5 Ways To Share YourProfessional Expertise And4 Reasons You Should
How To Ask For ALinkedIn Introduction And Get One
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy12ef5691532ee 46
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
In addition to influencing others repeatingkeywords throughout your profile will helpboost your ranking in searches of thosekeywords Be sure to use all the differentvariations for how that skill is described tomake sure people who are looking for whatyou have to offer will be able to find youregardless of what terms they use in thesearch box
Be Ungrateful
Itrsquos fun receiving endorsements but someendorsements can be bad for your brandDelete endorsements for skills that are notcore to how you want to be known Being ajackshyofshyallshytrades is the complete opposite ofbranding As I said in lsquoBe Redundantrsquo abovepersonal branding requires focus You needto know who you are and what you wantpeople to know about you and you mustmake sure your LinkedIn profile reflects this
Ask your contacts to endorse you for onlyyour top skills Having the highest numberof endorsements for your signature strengthswill influence those who are looking at yourprofile A recent New York Times articlevalidates this ldquoMr Peppler [a staffing firmexecutive] has used [this technique] to findthe most endorsed person with a specificbackground in a particular city He saidldquoItrsquos hard to know how meaningful that willbe in the long run but to me it makes themone of the most influential people in thatregion for what they dordquo
If yoursquore endorsed for everything fromproject management to leadership to riskmanagement to coaching you dilute yourbrand message Have the courage to delete
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy12ef5691532ee 56
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
PAGE 1 2 Continue
Reprints amp Permissions Report Corrections
Comment on this story18
SEE ALSO
WORK FROM
TOP 5 WORK
$30HOUR JOBS
PART TIME
BUSINESS
TOP 10
LEADERSHIP
HEALTH CARE
From the Web
Find Your LocalDental ImplantProviders In HoustonRight NowBROWSE DENTAL IMPLANTS
Diabetics Do This 1Thing Before You EatSugarSIMPLE BLOOD SUGAR FIX
1 Easy Exercise ThatKills High BloodSugarSIMPLE BLOOD SUGAR FIX
1 Food That FightsDementiaSIMPLE BRAIN FIX
the endorsements that arenrsquot central to howyou want to be known And strive to getthem to appear in your profile listed in orderof importance to your brand
Be Lazy
Ads by Revcontent
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy12ef5691532ee 66
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
Find Low CostAffordable SeniorApartments InHoustonBROWSE SENIOR APARTMENTS
The Truth AboutChildren AndAttention DeficitHyperactivityWEBMD
Discover SUVBargains Dont MissOutSEARCH SUV DISCOUNTS
We Tried Blue ApronHeres WhatHappenedPOPDUST
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 15
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
Leadership
JUL 27 2013 0134 PM 42745 VIEWS
William Arruda CONTRIBUTOR
I write about personal branding FULL BIO
Opinions expressed by Forbes Contributors are their own
CounterintuitiveAdvice for MaximizingLinkedIn shy Part 1
Continued from page 1
Laziness is among the most powerfulpersonal branding techniques available ndashand itrsquos a great strategy for LinkedIn tooDonrsquot mistake this for apathy Being lazy inthis instance is about the smart use of yourresources Reuse and repurpose the contentyou already have available In doing this youamplify your message and deliver brandconsistency communicating different formsof the same content in distinctive ways to themembers of your brand community Fromnow on when you write a new blog poach a
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 25
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
sentence or two for your LinkedIn statusupdate The next time you produce awhitepaper upload it to your profile orprovide a link to where it can be foundWhen you post a new video to YouTubeembed it in your LinkedIn profile by placingthe link in the appropriate section (summaryor experience)
One more way to be lazy Use LinkedIn tomanage your LinkedIn and Twittercommunications by using the lsquoShare withLinkedIn + Twitterrsquo feature in your statusupdate This will copy what you share withyour LinkedIn Connections to your Twitterfollowers as long as you keep your update tofewer than 140 characters
Be Greedy
No one said you had to color within the linesYou need not follow the LinkedIn formula ofcreating one experience entry for each jobtitle you have held Take all the space youneed to more effectively do justice to youraccomplishments by creating multipleentries for every role you have performedItrsquos OK to have overlapping dates This is thebest way to secure the real estate you need totruly convey the value you deliver
Create an experience block for every keyaccomplishment within each role If forexample as the Director of MarketingCommunications you led a major annualevent managed a design team and built thesocial media marketing strategy create threedifferent experience entries with eachdescribing what happened when you didwhat you did Few people are using LinkedInthis way so your profile is sure to stand out
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 35
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
PAGE 2 2
Reprints amp Permissions Report Corrections
Comment on this story18
I have been the CEO of my company for overa decade If I followed the standard format Iwould have only 2000 characters to talkabout everything I have done in that timeInstead I created separate experiencelistings for Personal Branding ConsultantAuthor and Motivational Speaker They arethree fairly discreet roles I have held underthe umbrella of CEO
Watch for parts 2 and 3 of this series Irsquollshare more tips and tricks for making yourLinkedIn profile a valuable part of yourpersonal branding strategy including howbeing a promiscuous thief can be a goodthing
Join the conversation Share yourthoughts with our Forbes communityin the comments section UseldquoFollowrdquo at the top of the page toreceive notifications of more personalbranding advice from William Arruda
Recommended by Forbes
5 Ways To Share YourProfessional Expertise And4 Reasons You Should
How To Ask For ALinkedIn Introduction And Get One
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 45
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
RELATED TOPICS
Personal Branding
Personal Branding
Tips to Branding
Types of Branding
Examples of
Branding
Brand Strategies
Your Personal
From the Web
Find Your LocalDental ImplantProviders In HoustonRight NowBROWSE DENTAL IMPLANTS
Hemp CompanyReleases Legal CBDOil Across All 50StatesBE WELL BUZZ
Diabetics Do This 1Thing Before You EatSugarSIMPLE BLOOD SUGAR FIX
1 Easy Exercise ThatKills High BloodSugarSIMPLE BLOOD SUGAR FIX
1 Food That FightsDementiaSIMPLE BRAIN FIX
(1) Easy TrickRemoves YourEyebags amp Wrinkles(Do This Tonight)FIT MOM DAILY
1 Trick To ReverseYour Tinnitus (DoThis Tonight)TINNITUS TERMINATOR
Obama Quietly SignedBill Giving 119 MillionAmericansConsumer RebatesTHE OXFORD CLUB
Ads by Revcontent
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 55
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy12ef5691532ee 36
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
more compelling and more searchable is notsomething I would recommend When yoursquorein edit mode turn off activity broadcasts andadjust the setting option for lsquoselect who cansee your activity feedrsquo to be lsquoonly yoursquo
Remember to change the settings back whenyou have completed your edits This waywhen you do make a change that you wantall your contacts to see your scream wonrsquotbe ignored as just another rewording orspelling correction
Part 1shy Brand Yourself
Be Redundant
Arrogance is an unsavory traithellipexcept onLinkedIn Know the top five strengths forwhich you want to be recognized and usethem in your profile ndash repeatedly
If your top skill is project managementdescribe your project managementproficiency in your summary as well as inmultiple experience descriptions Personalbranding requires steadfast focus andredundancy will bolster your brand aroundyour critical skill
Recommended by Forbes
5 Ways To Share YourProfessional Expertise And4 Reasons You Should
How To Ask For ALinkedIn Introduction And Get One
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy12ef5691532ee 46
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
In addition to influencing others repeatingkeywords throughout your profile will helpboost your ranking in searches of thosekeywords Be sure to use all the differentvariations for how that skill is described tomake sure people who are looking for whatyou have to offer will be able to find youregardless of what terms they use in thesearch box
Be Ungrateful
Itrsquos fun receiving endorsements but someendorsements can be bad for your brandDelete endorsements for skills that are notcore to how you want to be known Being ajackshyofshyallshytrades is the complete opposite ofbranding As I said in lsquoBe Redundantrsquo abovepersonal branding requires focus You needto know who you are and what you wantpeople to know about you and you mustmake sure your LinkedIn profile reflects this
Ask your contacts to endorse you for onlyyour top skills Having the highest numberof endorsements for your signature strengthswill influence those who are looking at yourprofile A recent New York Times articlevalidates this ldquoMr Peppler [a staffing firmexecutive] has used [this technique] to findthe most endorsed person with a specificbackground in a particular city He saidldquoItrsquos hard to know how meaningful that willbe in the long run but to me it makes themone of the most influential people in thatregion for what they dordquo
If yoursquore endorsed for everything fromproject management to leadership to riskmanagement to coaching you dilute yourbrand message Have the courage to delete
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy12ef5691532ee 56
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
PAGE 1 2 Continue
Reprints amp Permissions Report Corrections
Comment on this story18
SEE ALSO
WORK FROM
TOP 5 WORK
$30HOUR JOBS
PART TIME
BUSINESS
TOP 10
LEADERSHIP
HEALTH CARE
From the Web
Find Your LocalDental ImplantProviders In HoustonRight NowBROWSE DENTAL IMPLANTS
Diabetics Do This 1Thing Before You EatSugarSIMPLE BLOOD SUGAR FIX
1 Easy Exercise ThatKills High BloodSugarSIMPLE BLOOD SUGAR FIX
1 Food That FightsDementiaSIMPLE BRAIN FIX
the endorsements that arenrsquot central to howyou want to be known And strive to getthem to appear in your profile listed in orderof importance to your brand
Be Lazy
Ads by Revcontent
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy12ef5691532ee 66
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
Find Low CostAffordable SeniorApartments InHoustonBROWSE SENIOR APARTMENTS
The Truth AboutChildren AndAttention DeficitHyperactivityWEBMD
Discover SUVBargains Dont MissOutSEARCH SUV DISCOUNTS
We Tried Blue ApronHeres WhatHappenedPOPDUST
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 15
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
Leadership
JUL 27 2013 0134 PM 42745 VIEWS
William Arruda CONTRIBUTOR
I write about personal branding FULL BIO
Opinions expressed by Forbes Contributors are their own
CounterintuitiveAdvice for MaximizingLinkedIn shy Part 1
Continued from page 1
Laziness is among the most powerfulpersonal branding techniques available ndashand itrsquos a great strategy for LinkedIn tooDonrsquot mistake this for apathy Being lazy inthis instance is about the smart use of yourresources Reuse and repurpose the contentyou already have available In doing this youamplify your message and deliver brandconsistency communicating different formsof the same content in distinctive ways to themembers of your brand community Fromnow on when you write a new blog poach a
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 25
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
sentence or two for your LinkedIn statusupdate The next time you produce awhitepaper upload it to your profile orprovide a link to where it can be foundWhen you post a new video to YouTubeembed it in your LinkedIn profile by placingthe link in the appropriate section (summaryor experience)
One more way to be lazy Use LinkedIn tomanage your LinkedIn and Twittercommunications by using the lsquoShare withLinkedIn + Twitterrsquo feature in your statusupdate This will copy what you share withyour LinkedIn Connections to your Twitterfollowers as long as you keep your update tofewer than 140 characters
Be Greedy
No one said you had to color within the linesYou need not follow the LinkedIn formula ofcreating one experience entry for each jobtitle you have held Take all the space youneed to more effectively do justice to youraccomplishments by creating multipleentries for every role you have performedItrsquos OK to have overlapping dates This is thebest way to secure the real estate you need totruly convey the value you deliver
Create an experience block for every keyaccomplishment within each role If forexample as the Director of MarketingCommunications you led a major annualevent managed a design team and built thesocial media marketing strategy create threedifferent experience entries with eachdescribing what happened when you didwhat you did Few people are using LinkedInthis way so your profile is sure to stand out
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 35
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
PAGE 2 2
Reprints amp Permissions Report Corrections
Comment on this story18
I have been the CEO of my company for overa decade If I followed the standard format Iwould have only 2000 characters to talkabout everything I have done in that timeInstead I created separate experiencelistings for Personal Branding ConsultantAuthor and Motivational Speaker They arethree fairly discreet roles I have held underthe umbrella of CEO
Watch for parts 2 and 3 of this series Irsquollshare more tips and tricks for making yourLinkedIn profile a valuable part of yourpersonal branding strategy including howbeing a promiscuous thief can be a goodthing
Join the conversation Share yourthoughts with our Forbes communityin the comments section UseldquoFollowrdquo at the top of the page toreceive notifications of more personalbranding advice from William Arruda
Recommended by Forbes
5 Ways To Share YourProfessional Expertise And4 Reasons You Should
How To Ask For ALinkedIn Introduction And Get One
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 45
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
RELATED TOPICS
Personal Branding
Personal Branding
Tips to Branding
Types of Branding
Examples of
Branding
Brand Strategies
Your Personal
From the Web
Find Your LocalDental ImplantProviders In HoustonRight NowBROWSE DENTAL IMPLANTS
Hemp CompanyReleases Legal CBDOil Across All 50StatesBE WELL BUZZ
Diabetics Do This 1Thing Before You EatSugarSIMPLE BLOOD SUGAR FIX
1 Easy Exercise ThatKills High BloodSugarSIMPLE BLOOD SUGAR FIX
1 Food That FightsDementiaSIMPLE BRAIN FIX
(1) Easy TrickRemoves YourEyebags amp Wrinkles(Do This Tonight)FIT MOM DAILY
1 Trick To ReverseYour Tinnitus (DoThis Tonight)TINNITUS TERMINATOR
Obama Quietly SignedBill Giving 119 MillionAmericansConsumer RebatesTHE OXFORD CLUB
Ads by Revcontent
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 55
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy12ef5691532ee 46
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
In addition to influencing others repeatingkeywords throughout your profile will helpboost your ranking in searches of thosekeywords Be sure to use all the differentvariations for how that skill is described tomake sure people who are looking for whatyou have to offer will be able to find youregardless of what terms they use in thesearch box
Be Ungrateful
Itrsquos fun receiving endorsements but someendorsements can be bad for your brandDelete endorsements for skills that are notcore to how you want to be known Being ajackshyofshyallshytrades is the complete opposite ofbranding As I said in lsquoBe Redundantrsquo abovepersonal branding requires focus You needto know who you are and what you wantpeople to know about you and you mustmake sure your LinkedIn profile reflects this
Ask your contacts to endorse you for onlyyour top skills Having the highest numberof endorsements for your signature strengthswill influence those who are looking at yourprofile A recent New York Times articlevalidates this ldquoMr Peppler [a staffing firmexecutive] has used [this technique] to findthe most endorsed person with a specificbackground in a particular city He saidldquoItrsquos hard to know how meaningful that willbe in the long run but to me it makes themone of the most influential people in thatregion for what they dordquo
If yoursquore endorsed for everything fromproject management to leadership to riskmanagement to coaching you dilute yourbrand message Have the courage to delete
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy12ef5691532ee 56
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
PAGE 1 2 Continue
Reprints amp Permissions Report Corrections
Comment on this story18
SEE ALSO
WORK FROM
TOP 5 WORK
$30HOUR JOBS
PART TIME
BUSINESS
TOP 10
LEADERSHIP
HEALTH CARE
From the Web
Find Your LocalDental ImplantProviders In HoustonRight NowBROWSE DENTAL IMPLANTS
Diabetics Do This 1Thing Before You EatSugarSIMPLE BLOOD SUGAR FIX
1 Easy Exercise ThatKills High BloodSugarSIMPLE BLOOD SUGAR FIX
1 Food That FightsDementiaSIMPLE BRAIN FIX
the endorsements that arenrsquot central to howyou want to be known And strive to getthem to appear in your profile listed in orderof importance to your brand
Be Lazy
Ads by Revcontent
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy12ef5691532ee 66
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
Find Low CostAffordable SeniorApartments InHoustonBROWSE SENIOR APARTMENTS
The Truth AboutChildren AndAttention DeficitHyperactivityWEBMD
Discover SUVBargains Dont MissOutSEARCH SUV DISCOUNTS
We Tried Blue ApronHeres WhatHappenedPOPDUST
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 15
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
Leadership
JUL 27 2013 0134 PM 42745 VIEWS
William Arruda CONTRIBUTOR
I write about personal branding FULL BIO
Opinions expressed by Forbes Contributors are their own
CounterintuitiveAdvice for MaximizingLinkedIn shy Part 1
Continued from page 1
Laziness is among the most powerfulpersonal branding techniques available ndashand itrsquos a great strategy for LinkedIn tooDonrsquot mistake this for apathy Being lazy inthis instance is about the smart use of yourresources Reuse and repurpose the contentyou already have available In doing this youamplify your message and deliver brandconsistency communicating different formsof the same content in distinctive ways to themembers of your brand community Fromnow on when you write a new blog poach a
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 25
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
sentence or two for your LinkedIn statusupdate The next time you produce awhitepaper upload it to your profile orprovide a link to where it can be foundWhen you post a new video to YouTubeembed it in your LinkedIn profile by placingthe link in the appropriate section (summaryor experience)
One more way to be lazy Use LinkedIn tomanage your LinkedIn and Twittercommunications by using the lsquoShare withLinkedIn + Twitterrsquo feature in your statusupdate This will copy what you share withyour LinkedIn Connections to your Twitterfollowers as long as you keep your update tofewer than 140 characters
Be Greedy
No one said you had to color within the linesYou need not follow the LinkedIn formula ofcreating one experience entry for each jobtitle you have held Take all the space youneed to more effectively do justice to youraccomplishments by creating multipleentries for every role you have performedItrsquos OK to have overlapping dates This is thebest way to secure the real estate you need totruly convey the value you deliver
Create an experience block for every keyaccomplishment within each role If forexample as the Director of MarketingCommunications you led a major annualevent managed a design team and built thesocial media marketing strategy create threedifferent experience entries with eachdescribing what happened when you didwhat you did Few people are using LinkedInthis way so your profile is sure to stand out
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 35
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
PAGE 2 2
Reprints amp Permissions Report Corrections
Comment on this story18
I have been the CEO of my company for overa decade If I followed the standard format Iwould have only 2000 characters to talkabout everything I have done in that timeInstead I created separate experiencelistings for Personal Branding ConsultantAuthor and Motivational Speaker They arethree fairly discreet roles I have held underthe umbrella of CEO
Watch for parts 2 and 3 of this series Irsquollshare more tips and tricks for making yourLinkedIn profile a valuable part of yourpersonal branding strategy including howbeing a promiscuous thief can be a goodthing
Join the conversation Share yourthoughts with our Forbes communityin the comments section UseldquoFollowrdquo at the top of the page toreceive notifications of more personalbranding advice from William Arruda
Recommended by Forbes
5 Ways To Share YourProfessional Expertise And4 Reasons You Should
How To Ask For ALinkedIn Introduction And Get One
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 45
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
RELATED TOPICS
Personal Branding
Personal Branding
Tips to Branding
Types of Branding
Examples of
Branding
Brand Strategies
Your Personal
From the Web
Find Your LocalDental ImplantProviders In HoustonRight NowBROWSE DENTAL IMPLANTS
Hemp CompanyReleases Legal CBDOil Across All 50StatesBE WELL BUZZ
Diabetics Do This 1Thing Before You EatSugarSIMPLE BLOOD SUGAR FIX
1 Easy Exercise ThatKills High BloodSugarSIMPLE BLOOD SUGAR FIX
1 Food That FightsDementiaSIMPLE BRAIN FIX
(1) Easy TrickRemoves YourEyebags amp Wrinkles(Do This Tonight)FIT MOM DAILY
1 Trick To ReverseYour Tinnitus (DoThis Tonight)TINNITUS TERMINATOR
Obama Quietly SignedBill Giving 119 MillionAmericansConsumer RebatesTHE OXFORD CLUB
Ads by Revcontent
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 55
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy12ef5691532ee 56
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
PAGE 1 2 Continue
Reprints amp Permissions Report Corrections
Comment on this story18
SEE ALSO
WORK FROM
TOP 5 WORK
$30HOUR JOBS
PART TIME
BUSINESS
TOP 10
LEADERSHIP
HEALTH CARE
From the Web
Find Your LocalDental ImplantProviders In HoustonRight NowBROWSE DENTAL IMPLANTS
Diabetics Do This 1Thing Before You EatSugarSIMPLE BLOOD SUGAR FIX
1 Easy Exercise ThatKills High BloodSugarSIMPLE BLOOD SUGAR FIX
1 Food That FightsDementiaSIMPLE BRAIN FIX
the endorsements that arenrsquot central to howyou want to be known And strive to getthem to appear in your profile listed in orderof importance to your brand
Be Lazy
Ads by Revcontent
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy12ef5691532ee 66
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
Find Low CostAffordable SeniorApartments InHoustonBROWSE SENIOR APARTMENTS
The Truth AboutChildren AndAttention DeficitHyperactivityWEBMD
Discover SUVBargains Dont MissOutSEARCH SUV DISCOUNTS
We Tried Blue ApronHeres WhatHappenedPOPDUST
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 15
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
Leadership
JUL 27 2013 0134 PM 42745 VIEWS
William Arruda CONTRIBUTOR
I write about personal branding FULL BIO
Opinions expressed by Forbes Contributors are their own
CounterintuitiveAdvice for MaximizingLinkedIn shy Part 1
Continued from page 1
Laziness is among the most powerfulpersonal branding techniques available ndashand itrsquos a great strategy for LinkedIn tooDonrsquot mistake this for apathy Being lazy inthis instance is about the smart use of yourresources Reuse and repurpose the contentyou already have available In doing this youamplify your message and deliver brandconsistency communicating different formsof the same content in distinctive ways to themembers of your brand community Fromnow on when you write a new blog poach a
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 25
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
sentence or two for your LinkedIn statusupdate The next time you produce awhitepaper upload it to your profile orprovide a link to where it can be foundWhen you post a new video to YouTubeembed it in your LinkedIn profile by placingthe link in the appropriate section (summaryor experience)
One more way to be lazy Use LinkedIn tomanage your LinkedIn and Twittercommunications by using the lsquoShare withLinkedIn + Twitterrsquo feature in your statusupdate This will copy what you share withyour LinkedIn Connections to your Twitterfollowers as long as you keep your update tofewer than 140 characters
Be Greedy
No one said you had to color within the linesYou need not follow the LinkedIn formula ofcreating one experience entry for each jobtitle you have held Take all the space youneed to more effectively do justice to youraccomplishments by creating multipleentries for every role you have performedItrsquos OK to have overlapping dates This is thebest way to secure the real estate you need totruly convey the value you deliver
Create an experience block for every keyaccomplishment within each role If forexample as the Director of MarketingCommunications you led a major annualevent managed a design team and built thesocial media marketing strategy create threedifferent experience entries with eachdescribing what happened when you didwhat you did Few people are using LinkedInthis way so your profile is sure to stand out
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 35
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
PAGE 2 2
Reprints amp Permissions Report Corrections
Comment on this story18
I have been the CEO of my company for overa decade If I followed the standard format Iwould have only 2000 characters to talkabout everything I have done in that timeInstead I created separate experiencelistings for Personal Branding ConsultantAuthor and Motivational Speaker They arethree fairly discreet roles I have held underthe umbrella of CEO
Watch for parts 2 and 3 of this series Irsquollshare more tips and tricks for making yourLinkedIn profile a valuable part of yourpersonal branding strategy including howbeing a promiscuous thief can be a goodthing
Join the conversation Share yourthoughts with our Forbes communityin the comments section UseldquoFollowrdquo at the top of the page toreceive notifications of more personalbranding advice from William Arruda
Recommended by Forbes
5 Ways To Share YourProfessional Expertise And4 Reasons You Should
How To Ask For ALinkedIn Introduction And Get One
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 45
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
RELATED TOPICS
Personal Branding
Personal Branding
Tips to Branding
Types of Branding
Examples of
Branding
Brand Strategies
Your Personal
From the Web
Find Your LocalDental ImplantProviders In HoustonRight NowBROWSE DENTAL IMPLANTS
Hemp CompanyReleases Legal CBDOil Across All 50StatesBE WELL BUZZ
Diabetics Do This 1Thing Before You EatSugarSIMPLE BLOOD SUGAR FIX
1 Easy Exercise ThatKills High BloodSugarSIMPLE BLOOD SUGAR FIX
1 Food That FightsDementiaSIMPLE BRAIN FIX
(1) Easy TrickRemoves YourEyebags amp Wrinkles(Do This Tonight)FIT MOM DAILY
1 Trick To ReverseYour Tinnitus (DoThis Tonight)TINNITUS TERMINATOR
Obama Quietly SignedBill Giving 119 MillionAmericansConsumer RebatesTHE OXFORD CLUB
Ads by Revcontent
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 55
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy12ef5691532ee 66
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
Find Low CostAffordable SeniorApartments InHoustonBROWSE SENIOR APARTMENTS
The Truth AboutChildren AndAttention DeficitHyperactivityWEBMD
Discover SUVBargains Dont MissOutSEARCH SUV DISCOUNTS
We Tried Blue ApronHeres WhatHappenedPOPDUST
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 15
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
Leadership
JUL 27 2013 0134 PM 42745 VIEWS
William Arruda CONTRIBUTOR
I write about personal branding FULL BIO
Opinions expressed by Forbes Contributors are their own
CounterintuitiveAdvice for MaximizingLinkedIn shy Part 1
Continued from page 1
Laziness is among the most powerfulpersonal branding techniques available ndashand itrsquos a great strategy for LinkedIn tooDonrsquot mistake this for apathy Being lazy inthis instance is about the smart use of yourresources Reuse and repurpose the contentyou already have available In doing this youamplify your message and deliver brandconsistency communicating different formsof the same content in distinctive ways to themembers of your brand community Fromnow on when you write a new blog poach a
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 25
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
sentence or two for your LinkedIn statusupdate The next time you produce awhitepaper upload it to your profile orprovide a link to where it can be foundWhen you post a new video to YouTubeembed it in your LinkedIn profile by placingthe link in the appropriate section (summaryor experience)
One more way to be lazy Use LinkedIn tomanage your LinkedIn and Twittercommunications by using the lsquoShare withLinkedIn + Twitterrsquo feature in your statusupdate This will copy what you share withyour LinkedIn Connections to your Twitterfollowers as long as you keep your update tofewer than 140 characters
Be Greedy
No one said you had to color within the linesYou need not follow the LinkedIn formula ofcreating one experience entry for each jobtitle you have held Take all the space youneed to more effectively do justice to youraccomplishments by creating multipleentries for every role you have performedItrsquos OK to have overlapping dates This is thebest way to secure the real estate you need totruly convey the value you deliver
Create an experience block for every keyaccomplishment within each role If forexample as the Director of MarketingCommunications you led a major annualevent managed a design team and built thesocial media marketing strategy create threedifferent experience entries with eachdescribing what happened when you didwhat you did Few people are using LinkedInthis way so your profile is sure to stand out
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 35
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
PAGE 2 2
Reprints amp Permissions Report Corrections
Comment on this story18
I have been the CEO of my company for overa decade If I followed the standard format Iwould have only 2000 characters to talkabout everything I have done in that timeInstead I created separate experiencelistings for Personal Branding ConsultantAuthor and Motivational Speaker They arethree fairly discreet roles I have held underthe umbrella of CEO
Watch for parts 2 and 3 of this series Irsquollshare more tips and tricks for making yourLinkedIn profile a valuable part of yourpersonal branding strategy including howbeing a promiscuous thief can be a goodthing
Join the conversation Share yourthoughts with our Forbes communityin the comments section UseldquoFollowrdquo at the top of the page toreceive notifications of more personalbranding advice from William Arruda
Recommended by Forbes
5 Ways To Share YourProfessional Expertise And4 Reasons You Should
How To Ask For ALinkedIn Introduction And Get One
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 45
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
RELATED TOPICS
Personal Branding
Personal Branding
Tips to Branding
Types of Branding
Examples of
Branding
Brand Strategies
Your Personal
From the Web
Find Your LocalDental ImplantProviders In HoustonRight NowBROWSE DENTAL IMPLANTS
Hemp CompanyReleases Legal CBDOil Across All 50StatesBE WELL BUZZ
Diabetics Do This 1Thing Before You EatSugarSIMPLE BLOOD SUGAR FIX
1 Easy Exercise ThatKills High BloodSugarSIMPLE BLOOD SUGAR FIX
1 Food That FightsDementiaSIMPLE BRAIN FIX
(1) Easy TrickRemoves YourEyebags amp Wrinkles(Do This Tonight)FIT MOM DAILY
1 Trick To ReverseYour Tinnitus (DoThis Tonight)TINNITUS TERMINATOR
Obama Quietly SignedBill Giving 119 MillionAmericansConsumer RebatesTHE OXFORD CLUB
Ads by Revcontent
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 55
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 15
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
Leadership
JUL 27 2013 0134 PM 42745 VIEWS
William Arruda CONTRIBUTOR
I write about personal branding FULL BIO
Opinions expressed by Forbes Contributors are their own
CounterintuitiveAdvice for MaximizingLinkedIn shy Part 1
Continued from page 1
Laziness is among the most powerfulpersonal branding techniques available ndashand itrsquos a great strategy for LinkedIn tooDonrsquot mistake this for apathy Being lazy inthis instance is about the smart use of yourresources Reuse and repurpose the contentyou already have available In doing this youamplify your message and deliver brandconsistency communicating different formsof the same content in distinctive ways to themembers of your brand community Fromnow on when you write a new blog poach a
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 25
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
sentence or two for your LinkedIn statusupdate The next time you produce awhitepaper upload it to your profile orprovide a link to where it can be foundWhen you post a new video to YouTubeembed it in your LinkedIn profile by placingthe link in the appropriate section (summaryor experience)
One more way to be lazy Use LinkedIn tomanage your LinkedIn and Twittercommunications by using the lsquoShare withLinkedIn + Twitterrsquo feature in your statusupdate This will copy what you share withyour LinkedIn Connections to your Twitterfollowers as long as you keep your update tofewer than 140 characters
Be Greedy
No one said you had to color within the linesYou need not follow the LinkedIn formula ofcreating one experience entry for each jobtitle you have held Take all the space youneed to more effectively do justice to youraccomplishments by creating multipleentries for every role you have performedItrsquos OK to have overlapping dates This is thebest way to secure the real estate you need totruly convey the value you deliver
Create an experience block for every keyaccomplishment within each role If forexample as the Director of MarketingCommunications you led a major annualevent managed a design team and built thesocial media marketing strategy create threedifferent experience entries with eachdescribing what happened when you didwhat you did Few people are using LinkedInthis way so your profile is sure to stand out
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 35
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
PAGE 2 2
Reprints amp Permissions Report Corrections
Comment on this story18
I have been the CEO of my company for overa decade If I followed the standard format Iwould have only 2000 characters to talkabout everything I have done in that timeInstead I created separate experiencelistings for Personal Branding ConsultantAuthor and Motivational Speaker They arethree fairly discreet roles I have held underthe umbrella of CEO
Watch for parts 2 and 3 of this series Irsquollshare more tips and tricks for making yourLinkedIn profile a valuable part of yourpersonal branding strategy including howbeing a promiscuous thief can be a goodthing
Join the conversation Share yourthoughts with our Forbes communityin the comments section UseldquoFollowrdquo at the top of the page toreceive notifications of more personalbranding advice from William Arruda
Recommended by Forbes
5 Ways To Share YourProfessional Expertise And4 Reasons You Should
How To Ask For ALinkedIn Introduction And Get One
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 45
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
RELATED TOPICS
Personal Branding
Personal Branding
Tips to Branding
Types of Branding
Examples of
Branding
Brand Strategies
Your Personal
From the Web
Find Your LocalDental ImplantProviders In HoustonRight NowBROWSE DENTAL IMPLANTS
Hemp CompanyReleases Legal CBDOil Across All 50StatesBE WELL BUZZ
Diabetics Do This 1Thing Before You EatSugarSIMPLE BLOOD SUGAR FIX
1 Easy Exercise ThatKills High BloodSugarSIMPLE BLOOD SUGAR FIX
1 Food That FightsDementiaSIMPLE BRAIN FIX
(1) Easy TrickRemoves YourEyebags amp Wrinkles(Do This Tonight)FIT MOM DAILY
1 Trick To ReverseYour Tinnitus (DoThis Tonight)TINNITUS TERMINATOR
Obama Quietly SignedBill Giving 119 MillionAmericansConsumer RebatesTHE OXFORD CLUB
Ads by Revcontent
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 55
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 25
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
sentence or two for your LinkedIn statusupdate The next time you produce awhitepaper upload it to your profile orprovide a link to where it can be foundWhen you post a new video to YouTubeembed it in your LinkedIn profile by placingthe link in the appropriate section (summaryor experience)
One more way to be lazy Use LinkedIn tomanage your LinkedIn and Twittercommunications by using the lsquoShare withLinkedIn + Twitterrsquo feature in your statusupdate This will copy what you share withyour LinkedIn Connections to your Twitterfollowers as long as you keep your update tofewer than 140 characters
Be Greedy
No one said you had to color within the linesYou need not follow the LinkedIn formula ofcreating one experience entry for each jobtitle you have held Take all the space youneed to more effectively do justice to youraccomplishments by creating multipleentries for every role you have performedItrsquos OK to have overlapping dates This is thebest way to secure the real estate you need totruly convey the value you deliver
Create an experience block for every keyaccomplishment within each role If forexample as the Director of MarketingCommunications you led a major annualevent managed a design team and built thesocial media marketing strategy create threedifferent experience entries with eachdescribing what happened when you didwhat you did Few people are using LinkedInthis way so your profile is sure to stand out
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 35
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
PAGE 2 2
Reprints amp Permissions Report Corrections
Comment on this story18
I have been the CEO of my company for overa decade If I followed the standard format Iwould have only 2000 characters to talkabout everything I have done in that timeInstead I created separate experiencelistings for Personal Branding ConsultantAuthor and Motivational Speaker They arethree fairly discreet roles I have held underthe umbrella of CEO
Watch for parts 2 and 3 of this series Irsquollshare more tips and tricks for making yourLinkedIn profile a valuable part of yourpersonal branding strategy including howbeing a promiscuous thief can be a goodthing
Join the conversation Share yourthoughts with our Forbes communityin the comments section UseldquoFollowrdquo at the top of the page toreceive notifications of more personalbranding advice from William Arruda
Recommended by Forbes
5 Ways To Share YourProfessional Expertise And4 Reasons You Should
How To Ask For ALinkedIn Introduction And Get One
9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
httpwwwforbescomsiteswilliamarruda20130727counterintuitiveshyadviceshyforshymaximizingshylinkedinshypartshy1276b70543100f 45
Active on LinkedIn
6 Pieces Of Advice Leaders Wish TheyCould Tell Their Younger Selves
Trending Now
Counterintuitive Advice for MaximizingLinkedIn shy Part 1
Active on LinkedIn
3 Tips To Avoid All Those Buzzwords ThatAre Ruining Your LinkedIn Profile
Active on LinkedIn
How To Keep Your Sanity When YoureAbout To Lose Your Job
Active on LinkedIn
3 Reasons You Shouldnt Be Afraid OfEmailing The Former Work Friend YouHavent Spoken To In Ages
Cole HaanVoice How The CEO OfDoSomethingorg Uses FOMO To InspireSocial Change
Active on LinkedIn
Five Signs Youve Hired The WrongPerson
RELATED TOPICS
Personal Branding
Personal Branding
Tips to Branding
Types of Branding
Examples of
Branding
Brand Strategies
Your Personal
From the Web
Find Your LocalDental ImplantProviders In HoustonRight NowBROWSE DENTAL IMPLANTS
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I have been the CEO of my company for overa decade If I followed the standard format Iwould have only 2000 characters to talkabout everything I have done in that timeInstead I created separate experiencelistings for Personal Branding ConsultantAuthor and Motivational Speaker They arethree fairly discreet roles I have held underthe umbrella of CEO
Watch for parts 2 and 3 of this series Irsquollshare more tips and tricks for making yourLinkedIn profile a valuable part of yourpersonal branding strategy including howbeing a promiscuous thief can be a goodthing
Join the conversation Share yourthoughts with our Forbes communityin the comments section UseldquoFollowrdquo at the top of the page toreceive notifications of more personalbranding advice from William Arruda
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9302016 Counterintuitive Advice for Maximizing LinkedIn shy Part 1
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