trend hunting in asia
TRANSCRIPT
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The only global creative network for women.
SheSays works to help women further their careers in creative industries through events, conferences,
meetups & mentoring.
> Singapore chapter <
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Thank You
Grace Clapham, Change Entrepreneur, Connector and Eco-System Builder. Connecting the dots.
Cam Schu, Ecommerce Guru and Founding Team Member at online store Luxola.com
Lizi Hamer, Storyteller at SapientNitro.London | USA | Australia | Singapore
Meera Navaratnam, PR Guru at Grayling Asia.Wonderful thinker, brilliant mind.
Ben Lightfoot, CEO McCann Worldgroup Singapore
HelloTara Hirebet, Trend Hunting Guru
Trend Hunting in AsiaQ&A
SheSays Singapore Networking
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How overcrowded cities make us cram MORE inSheSays, May 7, 2014
Tara Hirebet
MAXIMUM
CITIES
#asiacities
WHY DO PEOPLE WANT
TO LIVE IN CITIES ?
WHY DO PEOPLE WANT
TO LIVE IN CITIES ?
#asiacities
#asiacities
LIFESTYLE
PRODUCTIVITY
#asiacities
QUICKIES
#asiacities
SOCIAL MEDIA KILL TIME
LIFESTYLE
PRODUCTIVITY
#asiacities
CULTURAL EXPERIENCE
PRODUCTIVITY
FAITH
PRODUCTIVITY
SOCIAL & NETWORKING
PRODUCTIVITY
CULTURAL EXPERIENCE
PRODUCTIVITY
PRODUCTIVITY
SOCIAL & NETWORKING
PRODUCTIVITY
FAITH
APAC TREND REPORT
CULTURAL QUICKIES
Apps and platforms that allow byte- size cultural and festive
interactions on-the-go for busy urban lifestyles
Duets
Karaoke app allows users to take turns singing (just like they would in real life) and create a shareable video of it
Alipay Virtual Red PacketsChinese e-payment portal (like WorldPay) lets users gift red packets via QR codes
CULTURAL EXPERIENCE
PRODUCTIVITY
PRODUCTIVITY
SOCIAL & NETWORKING
PRODUCTIVITY
FAITH
73% of young Millenial consumers surveyed in China & India want keep their traditional or inherited religious observations,
despite globalization.
- JWT Intelligence, September 2013 -
Asia is home to 62% of the world’s 1.6 billion Muslims, 99% of the world’s 1 billion Hindus and 99% of the world’s 500 million
Buddhists.
- Pew Research Centre, December 2012 -
Urban Qurban / Virtual SacrificeEid app lets you virtually sacrifice meat and distribute it via charitable community partners
Ganpati DarshanOnline portal virtually streams temple ceremonies for those unable to attend them in person
Onlineprasad.comOnline portal lets you select what offering or “prasad” you want to get blessed and sent by same day courier to you
CULTURAL EXPERIENCE
PRODUCTIVITY
PRODUCTIVITY
SOCIAL & NETWORKING
PRODUCTIVITY
FAITH
HYPERTASKING EFFICIENCY in ONE interface
DIGITAL QUICKIES
Single interfaces packed with more and more byte-size
features and functions allowing for hyper-tasking
DATA MESSAGING APP BOOM
WeChatWeChat Vending Machines allow users to buy discounted drinks via new in-app mobile payment feature
WeChat Didi DacheWeChat ties up with Beijing taxi company, to allow booking and payment for taxis via the app. 21 million bookings in a month
LineFeature-crammed, data messaging / social app on speed
Line Daily EnglishSubscribe and get daily English conversation help
Line Snap MovieLine’s version of Vine- short 10 second videos
What overstimulation…?
More for Less = Value
Less is More = Value
US, Europe, Aus/ NZ
Somewhere in here is your ultimate BFF, soulmate, biz partner?
FUCK.
Registers over 100 million shakes to hook up with random strangers everyday
Drift a bottle message out and you either get a reply ot a starfish “non-reply”
PhewtickRewards you for meeting a new online friend, offline
Privacy and Personal Space is Paramount
US, Europe, Aus/NZ
Used to lack of privacy and personal space
BAND vs Line15 million users vs 173 million
LIFESTYLE
PRODUCTIVITY
#asiacities
SOCIAL MEDIA KILL TIME
QUICKIES
#asiacities
HYPERTASKING EFFICIENCY in ONE interface
Maximum Cramming
Tara Hirebet
Q&A
June Event – Audrey Kuah
Enabling Success
Networking tip #307Don't wait around the edges of the room, waiting for someone to approach you.
To get the conversation started, simply walk up to a person or a group, and say, "May I join you" or "What brings you to this event?" or "What was your worst job"
Don't forget to listen intently to their replies. If you're not a natural extrovert, you're probably a very good listener – and listening can be an excellent way to get to know a person.
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