ATREATMENT

FOR A

Music videoThe Unknown

PREPARED

BY

Clare OMara and Khrystlyn WilsonName of company: Attack Promo.Address: 270 Sutton Common Rd, Sutton SM3 9PS.

Email: glenthorne@sutton|ea.orgEmail: 08omarac@GLENTHORNE.SUTTON.SCH.UK Date: 25th September 2014.It is proposed that the music video will be of three minutes and fifty five seconds duration, filmed at Glenthorne high school, Sutton high street, Kingston high street, Modern, London and Oxford street, this will be then edited at our Sutton facility.The music video will be aimed at females aged 13-30 years of age, due to choice of actors, costume and locations setting; this is because the actors included in this music video are aged between 13-30 years of age and are well both females. As well as both actors are seen wearing causal clothing throughout the video, which will make it easier for the target to relate to the choice of costume; this is because the target audience may wear similar clothing or find the costume appealing. Therefore Khrystlyn Wilson and myself are targeting our audience, (females aged 13-30 years of age) though the use of actors, costume and location settings.

The rating of the music video will be, PG; this is because the music video will be safe for young children, as the music video will not contain any use of any explicit language or images. Therefore this music video is safe and suitable for all ages. However this music video is stereotyped to appeal to females aged 13-30, due to the genre of music playing, (which is stereotyped to appeal to females aged 13-30), actors aged between 13-30 as well as choice of costume worn by actors is relatable for this type of audience, which in this case is females aged 13-30.The music video will show a young independent female travelling to different parts of England, London.Several locations have been visited and a shortlist has been drawn up:

Suggested locations are:

Glenthorne high school, Sutton high street, Kingston high street, Modern, London and Oxford Street.The music video will include the following:a) Close-up shot showing both artists lip-synching along to the lyrics of the music video as well as displaying facial expressions, which will be displaying both artists emotions making the music videos storyline become clearer for the audience watching.(State various key shots/sequences)

b) There will also be long shots in order to clearly display each location of the music; this will be used in order for the music video to appear more professional for the audience watching.c) Also there will be use of extreme of close-up in order for the audience to clearly see both artists lip-synching along to lyrics of the music video. This will be used in order for the music video become more conventional for the audience watching. d) Over the shoulder shot will also be used in order for the audience to understand the storyline of the music video from the characters point of view. This will used so the overall storyline of the music video becomes more clear for the audience watching making the video become more appealing to watch for the target audience.e) High angle shot will also be included in the music video become more interesting and appealing for the audience watching.f) Also low angle shot will also be used in order for the storyline of the video become more clear, this is due to the fact this shot type will show that both characters and artists in the music video have status which will be shown though the use of low angle shot type.Structure:The music video will be in colour and in PAL 16:9.1.) The music video will start with the character of a young female, played by Clare OMara seen walking to the location of Modern. This is so the audience watching will begin to understand to storyline of this music video.

2.) The music video will then cut to both artists lip-synching to the music video. Therefore Clare OMara and Khrystlyn Wilson will be seen lip-synching to the lyrics of the song, Unknown.

3.) Next the audience will see a range of different of location shots; this will be clearly shown though the shot types of long shot and location shot. This will be included in order for the audience to understand more about the storyline of the music video and so the video becomes more conventional, this is due to the fact it is very common for many music videos to included a range of locations shots in order for the music video to become more professional and appealing appearing for the audience watching.

4.) The music video will then cut to the character, Clare OMara meeting new people, who will be played by Khrystlyn Wilson. This will be shown though the use of mid, close-up and long shot in order for the audience clearly see the costume type, props and emotions be included in this part of the music video.

5.) Next in this part of the music video the audience will clearly see the artist, Clare OMara lip-synching to the lyrics of the music video. This will show though the use of close-up and extreme close-up this will be used in order for the audience to clearly see emotions be displayed by the artist.

6.) Then it will cut to the artist of Khrystlyn Wilson lip-synching, in mid shot this is so the audience will clearly see the chose of costume and make-up in order to understand the storyline more of the music video which will be shown though the use of chose of costume and make-up decisions. Budget:

Planning meeting: The overall cost of planning our meeting will be 15.00.

Filming: Myself, (Clare OMara) and Khrystlyn Wilson will be the crew for the music video, therefore we will not need to hire any other people whom wish to be included in the music video.

Also the type of equipment we will be hiring for our music video will be a camera which in this case is a, Canon EOS 1200D, we have decided to hire this camera as it easy and quick to use. As well as for daily hire it is, 22.50. Therefore we have decided to hire this camera, as it is available for a low price, which will then mean we will have a large amount of money available for our music video, which we can then use to purchase to hire other equipment required for this music video.

In addition Khrystlyn Wilson and myself will require a tripod, so we began into researching into suitable tripods available for hire. We found the tripod, Manfrotto 057 Carbon Fibre Tripod with Ball Head Q5 available for hire for daily hire for 15.83. Therefore we have decided to hire this tripod as it is available for daily hire for a low price, which then means we use the rest of our budget on other expenses, which are required in order to film a music video safely and efficiently.

Editing: Myself, (Clare OMara) and Khrystlyn Wilson will be the crew for the music video, therefore we will not need to hire any other people whom wish to be included in the music video. Also the overall cost of hiring editing software will be 25.00.

Subtotal: 78.33

Production Contingency @10%

Travel Expenses @40p per mile

Total production budget= 110.00

Schedule:The production will be produced within the timescale that will be indicated by our shooting and editing schedules. Attack Promo will ensure that all location filming is carefully planned to take into account the safety of the crew and the general public and any production contingencies. The finished music video will be available for viewing at an appropriate time in order for any changes to be made before the suggested release date.

Sources of requirements:For our music video will be receive our equipment, of a camera and tripod from hiring it from the school of Glenthorne High School, which we will use for a certain amount of given time as it is hired equipment. Khrystlyn Wilson and I will also bring our own separate items of costume and props from both of our living environment; this is so it relates to the storyline of the music video and save money on the budget, which is for the music video. Also for the music video the only actors/crew who will be used and included is myself and Khrystlyn Wilson, this is so the audience will clearly understand who the artists are in the music video and understand the storyline of the music video easier. As well as the locations we plan to use for this music video which is Glenthorne High School, Sutton High Street, Kingston High Street, Modern, Oxford Street and London will be found though the use of planning how to get to every location, this will be done though the use of using maps and Google maps. This is so Khrystlyn Wilson and I are fully aware of how to go to every location safely and easily.

Guarantee of Satisfaction: Initial discussion on the music video content will take place.

Production equipment will be used in a safe operational manner at all times.

Public Liability Insurance to the sum of 1,000,000 covers Attack Promo.

A copy of all rushes (camera original material) will be supplied on request in DVD format.

A rough cut (initial trial edit) version of the music video will be supplied for inspection and discussion.

A meeting to discuss the final master version will be organised with a focus group of interested parties.

The completed music video will be provided on DVD for inspection.

The completed music video will not be released until the client is completely satisfied with technical quality and content.

Name of company: Attack Promo.Date: 25th September 2014Attack Promo asserts its rights as authors of this treatment in accordance with the Copyright, Designs and Patents act 1988. Any unauthorised copying of this work will result in prosecution.