Special Finance Online

Travis Weisleder

Partner & PresidentDigital Marketing Networks

Pg. 49

Special Finance

Travis Weisleder

Third Generation Car Family

Founder of InterActive Financial Marketing & Carloan.com

President of Digital Marketing Networks

Special Finance

Who is doing Special Finance Today?

Who used to do Special Finance?

Is Special Finance Profitable?

Used Car University Benchmarks

New vs. Used %

65% Used

Average Gross Per Deal

~$2,966

Average Retail Price

$14,953

How Do We Get There?

Commitment

People

Lenders

Cars

Process

Marketing

=Total Buy In

Commitment

People

Lenders

Cars

Process

Marketing

COMMITMENT!

MarketingWhere has it gone from and where is it going?

10 Years ago Paper

Now Internet? Radio? Social? Direct Mail?

More complex than ever!

But one thing is the same

BRAND!

Your brand is still the more important!

Lastly More Stats to get us home!

Conversion by Source

Third Party Leads

~11%

Web Site

~14.8%

Phone Ups

~15.9%

Walk ins

~28%

Cost Per Lead

~$57

Cost Per Sale

~$447

Advertising Cost as % of Total SF GP

~15%