DOVE MEN + CARETravis HogueEric Johnson

Matthew Notdurft

Unilever at a Glance

Brands Dove Axe

Number 1 men’s grooming brand

Sunsilk Women’s hair products

Vaseline Skin Moisturizers

Dove Target Market Women (20 -45) Products difficult to

appeal to men

Prior Dove Campaigns

CAMPAIGN FOR BEAUTY

Extremely successful for Dove Evolution

Dove Pro-Age Dove Self-Esteem Fu

nd True Colors Ads targeted towards

women until now……

Dove Men + Care

The Product Body and face wash Body Bars Shower Tools

The Brand Dove expanding into

the male 25-50 age demographic

Male Celebrities: Drew Brees

Be comfortable in your own skin

The Website

References

Baker, Rosie. “Unilever Launches First Ad for Dove + Men”. Marketing Week. 8 Feb. 2010. < http://www.marketingweek.co.uk/unilever-launches-first-ad-for-dove+men/3009695.article>

Cribb, Robert. “Dove Woos Real Men”. The Toronto Star. 10 Feb. 2010. <http://www.thestar.com/living/article/762979--dove-woos-real-men>