travel technology europe - increase reveneue and conversions from your travel websites
DESCRIPTION
CDNetworks presentation from the Travel Technology Europe Event in 2014. It focuses on the importance of a CDN for the travel and tourism sector and how it can increase performance of booking engines such as SABRE and AMADEUS. For further information on CDNetworks and our solutions for travel website performance please visit http://www.cdnetworks.com/solutions/travel-tourism/TRANSCRIPT
The Battle for Revenues:
How to increase travel and tourism revenue through accelerated website and application performance
78% of consumers reported switching to a competitive site due to poor web performance at peak times.
…And 35% of online travel consumers make their bookings during those times.
Source:Hotelmarketing.com & Compuware
User Engagement
Interactive reviews
Detailed searching by category and range
Zoom images, Animations and Video
Real-time inventory lookup
Cool features can slow down a website
Causing Abandonment!
of consumers expect a website to load in <2 seconds
of online shoppers say fast website loading is key to their site loyalty
of mobile users abandon a website after 10 seconds of loading
Source: Forrester, Compuware, Kissmetrics
CDNetworks – who are we?
• The Global Cloud Acceleration Network• Transforming the Internet into a secure, high-
performing application delivery network• Trusted partners in local markets• Experts on extending into global markets -
especially China
Over 140 POPs Spread Globally
The #1 choice for brands lookingto maximise their website performance
International Tourism Spending
Q: Which Country Spends the Most on Tourism ?- See more at: http://www.whichcountry.co/top-ten-countries-by-most-spending-on-tourism/#sthash.d2f6YIS8.dpuf
Growing Fast
BBC News: http://www.bbc.co.uk/news/technology-23343058
Found that a reduction in page load of 400ms caused a 5-9% drop in traffic
Found that a 1 second delay in load time led to 2.8% drop in revenue - A 2 second delay saw revenue fall by 4.3%
Published a study that showed when a slight delay was added to web searches – as little as 1/10th of a second – searchers used Google up to 0.6% less
Also found increasing load time of the page from 400ms to 900ms – led to 25% reduction in traffic
“…Instead of wasting time on keyword meta tags, you can focus on some very easy, straightforward, small steps that can really improve how users perceive your site”
- Matt Cutts, Google S/W Engineer on Google’s Webmaster Central Blog
Found a 100ms of delay reduced revenue by 1%
Found that speeding up their website by 5 seconds increased their conversion rates by 7-12% and doubled # of visitors from search engine traffic
Online Challenges - Speed Matters
Latency- Speed Matters“…faster sites don’t just improve user experience, recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings”
- Matt Cutts, Google S/W Engineer on Google’s Webmaster Central Blog
Latency
“Site performance degrades as distance increases”
= More distance Higher latency Longer RTT Slower download Slower page load
Dow
nloa
d tim
e (s
ec)
Source: Compuware Gomez backbone agents
Lond
on
Pari
s
Gen
eva
Fran
kfur
t
Osl
o
Mad
rid
Mila
n
Ista
nbul
New
Yor
k
New
Del
hi
Los A
ngel
es
Sao
Paul
o
Toky
o
Sydn
ey
Seou
l
Kual
a Lu
mpu
r
Buen
os A
ires
Taip
ei
Chen
gdu
Hon
g Ko
ng
Beiji
ng
Gua
ngzh
ou
Sing
apor
e
Xian
0
10
20
30
40
50
60
70
80
CDN Customer2.5X increase in Russia traffic
Faster Sites Do Better
Source: CDNetworks customer results, 2013
Total TrafficTBs
25%
38%
25%
Accelerate your global distribution system
The Solution
Add more Datacenters• Attempt to get close to end-users• Expensive• Complex• Sync problem• Doesn’t solve performance issue
1
HW Appliances• Expensive• Need IT team• No support for remote end users
2
Traditional CDN• Only focused on caching• Doesn’t support client-server apps
3
AD
CW
OC W
OC
Cache
Online Performance Improvement Options
Cacheable
Non-cacheable
Creates a ‘Fast Secure Tunnel’ over the Internet
Reaches every corner of the world
No CAPEX for HW/SW
Fully Managed Service
Routes around issues
Dynamic Web Acceleration – How It Works
CDNetworks Confidential 19
Web Acceleration – How It Works
Success Stories
• 10+ seconds• Many errors
• No errors•<2 seconds
Virgin Australia dramatically increased the performance of their site using
our Dynamic Web Acceleration Product
“Asia is becoming very important to us, and we needed to be able to count on a company that could support us in new countries there as we set up new strategies and plans to consolidate our international activities.” - Francisco Javier Diéguez, Architecture and Infrastructure Manager of Transhotel
Results•The availability of the CDNetworks solution is highly optimal and gets the uptime of our applications to 99.99%
•In an average day 5 million its, 1.4 million web pages (80 GB). 50% is now cached and delivered by CDNetworks.
•Accelerated dynamic website content to enhance service for existing European and US customer base
•Enabled expansion into Asia and other emerging markets including Russia, Latin America and India
•Delivered cost savings of over 50% over the previous CDN service supplies
• Reduced page download times by 81%
• Reduced the total data transferred by 97% on origin boosting the
reliability and uptime of the website
• Content acceleration has enabled Bally to quickly scale up the site’s
capacity during busy periods such as Chinese New Year
www.cdnetworks.com
Thanks for listening…
Free web performance speed test.
Visit our stand T443