Travel Sentiment Study Wave 8MAY 5, 2020

TRAVEL SENTIMENT STUDY

WAVE 8Fielded April 29, 2020

U.S. National Sample of 1,000 adults 18+

COVID-19

IMPACT ON TRAVEL PLANS

Travel Sentiment Study Wave 8

48%

44%

25%

12%

0 30 60

Canceled trip completely

Reduced travel plans

Changed destination to one I can

drive to as opposed to fly

Changed trip from international to

domestic

79%

of travelers planning to

travel in the next six

months will change their

travel plans due to

coronavirusBase: Coronavirus Changed Travel Plans

Travel Sentiment Study Wave 8

Travelers Planning To Change Upcoming Travel Plans Due To

COVID-19 Comparison

IMPACT ON TRAVEL PLANS

79%82%82%85%84%84%

75%

58%

April 29April 22April 15April 8April 1March 26March 19March 11

0

50

100

Travel Sentiment Study Wave 8

Base: Coronavirus Changed Travel Plans

Impact of COVID-19 on Upcoming Travel Plans Comparison

IMPACT ON TRAVEL PLANS

28%

48%50%

53%

48% 47%50% 48%

36%

39%35%

43% 43%47% 45% 44%

0

20

40

60

March 11 March 19 March 26 April 1 April 8 April 15 April 22 April 29

Canceled trip

completely

Reduced travel

plans

Travel Sentiment Study Wave 8

Base: Coronavirus Changed Travel Plans

Impact of COVID-19 on Upcoming Travel Plans Comparison

IMPACT ON TRAVEL PLANS

30%

18% 17%

22%19%

21% 22%25%

22%

14%11%

13%11% 11% 11% 12%

0

20

40

60

March 11 March 19 March 26 April 1 April 8 April 15 April 22 April 29

Changed

destination to

one I can drive to

as opposed to fly

Changed trip

from

international to

domestic

Travel Sentiment Study Wave 8

4%

15%

20%

4%

13%

17%

14%

25%

27%

23%

25%

21%

55%

22%

15%

Coronavirus/COVID-19

Concerns about the economy

Transportation costs

0 50 100

1 - No impact at all 2 3 4 5 - Greatly impact

Factors Impacting Decisions to Travel in Next 6 Months

IMPACT ON TRAVEL PLANS

55%61%63%

66%67%62%

58%

35%

April 29April 22April 15April 8April 1March 26March 19March 11

0

20

40

60

80

Travel Sentiment Study Wave 8

45%

Indicated That Coronavirus Would Greatly Impact Their Decision

To Travel In The Next Six Months

IMPACT ON TRAVEL PLANS

22%25%23%24%25%23%23%

17%

April 29April 22April 15April 8April 1March 26March 19March 11

0

20

40

60

80

Travel Sentiment Study Wave 8

Indicated That The Economy Would Greatly Impact Their Decision

To Travel In The Next Six Months

IMPACT ON TRAVEL PLANS

Travel Sentiment Study Wave 8

45%

Travelers with Travel Plans in the Next Six Months Comparison

IMPACT ON TRAVEL PLANS

70%69%72%70%65%

72%76%

87%

April 29April 22April 15April 8April 1March 26March 19March 11

0

20

40

60

80

100

Travel Sentiment Study Wave 8

IMPACT ON TRAVEL PLANS

20%

19%

13%

12%

12%

10%

8%

3%

2%

1%

Travel by car to see friends and relatives within 200 miles

Travel by car to see friends and relatives more than 200 miles

Travel by plane to see friends and relatives within the U.S.

Travel by car for a vacation/getaway within 200 miles (not to see friends/relatives)

Travel by car for a vacation/getaway more than 200 miles (not to see

friends/relatives)

Travel by plane for a vacation/getaway (not to see friends/relatives) in the U.S.

I am not planning to take a trip in the next 6 months

Trip to another international destination

I will vacation at home first (i.e., staycation)

International trip to Canada or Mexico

0 5 10 15 20 25

First Trip Travelers Plan to Take in the Next Six Months

Longwoods International Research

longwoods-intl.com/news

Miles Partnership COVID-19 Communication Center

covid19.milespartnership.com

Additional Resources

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