travel blogging : from niche to business
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Blogger Of The Year, National Geographic Traveller 2016
Director Of Creative Concepts, IambassadorBlogger Outreach Expert Toposophy
Featured In The Guardian, New York Times Lonely Planet, La Repubblica & Vanity Fair
Author Of The Luxury Hostels Of Europe, Founder Of Mustlovefestivals.Com
Budget Traveller
Budgettraveller | January 2011See The World On A Shoestring
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland
Budgettraveller | January 2014Travel The World In Style On A Budget
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland
Don’t Find Your Niche.Perfect Niche Finds You
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Finding A Niche Is Like Choosing Between…..
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What I LoveDiscovering Obscure PlacesFattoria Basseto,Tuscany
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@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland
Write Down A List Of Things You Love
People. Hostels. Paris. Digital Marketing Trends. Illustrated Maps.Food. Getting Off The Beaten Path. Instagram. Movies. Books. Photography.
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland
‘I Think People Are Less Interested ,To Go Up The Eiffel Tower, Look Around And Then Come Down Again. I Think They’re Looking To Have A More, For Lack Of A Better Word, A Real Experience.”Anthony Bourdain
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland
What Is Your Value Proposition <Brand>?Give Your Readers 3-4 Unique Reasons To Visit Your Blog
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland
Make A List Of The 3-4 Unique Reasons Why People Visit Your Blog Strengths
To Do List@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland
To Be The Best You Have To Work With The Best
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Busabout
Easyjet
BmibabyCosta Brava
EurailHostelworld
Atout FranceGenerator Hostels
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland
Make A List Of The Best Brands In Your Niche You Would Like To Work With
Target The Decision Makers : Marketing Managers And Digital Agencies (Media Buyers) Who Look After The Brands Hold The Budgets
To Do List@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland
Google. Find Them On Twitter. Linkedin. Comment On Their Tweets And Articles. Be Human.
Once You Made A Connection Reach Out To Them By Email Or Meet Them Face To Face.
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland
Don’t Be Afraid To
Expand Out Of Your Niche
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BlogvilleEmilia RomagnaBlogmanayMust Love Festivals
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Lola Akinmade Nordic Bloggers CollectiveSlow Travel Stockholm National Geographic
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Become A Consultant To Brands In Your Niche.
Write A Research Paper Around Your Niche. Or Even Better. Write A Book
Pitch To Newspapers
To Do List@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland
To Do List
Offer Your Services To Brands: Content Marketing, Social Media Support, Photography Etc.
Pitch To Conferences That Focus On Your Niche
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland
Revenue ModelLast Year: €120000ConsultancySponsorshipAffiliates
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BudgetTravellerBudgetTraveller
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Budgettraveller.Org