travel 3.0
DESCRIPTION
Taking a tour through 1.0, 2.0 and 3.0 - blogs for content, Facebook for distribution and Google Earth for centralising location based information in the travel and tourism industry.TRANSCRIPT
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Social Media
Marketing and Communication
Laurel Papworth
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Deep content, 1-to-many, PR
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blogsearch.google.com
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Open, broadcast yet ripples
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Facebook – personality profile
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Viral Carriers & Touch Points
• Mini-Feed• News-Feed• Requests/Invites• Notifications• Email• Shared Items• Profile Page App Discovery• Application Directory
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EVENTS
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Book
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Profile – Viral activity for member
MiniFeed
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NewsFeed
Requests
Notifications
NewsFeed– Viral activity of friends
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Email notifications
Auto-emails out News
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Application have tracking
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Top Facebook Applications
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Application – Where I’ve Been
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Apps for Facebook, Myspace, blogs
• Salesforce makes 60% revenue from website sales, 40% from Open API Applications
• Amazon does more traffic through these apps than through amazon.com sites.
• eBay saw an increase transactions of 84% by adding 140,000 developers.
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Travel 3.0
Instant, always on, Little Bits Everywhere,
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Video of Aloft
Aloft Hotels in Second Life http://www.youtube.com/watch?v=rwpcEr1Ny4I
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Personally made Machinima flying through Google the video shows Las Vegas hotels with video and reviews attached. Coming soon: virtual world social network layer with avatars in hotels.
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Google Earth is now available on the iphone http://www.youtube.com/watch?v=_6oqKL2j8eA