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The Transparency of Communication Can Win You More Business: The Value of Feedback Social Media Education, Training & Support www.mysocialintelligence.com

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Page 1: Transparency of communication

The Transparency of Communication Can Win You

More Business:The Value of Feedback

Social Media Education, Training & Support

www.mysocialintelligence.com

Page 2: Transparency of communication

Do you have a culture of actively seeking feedback from your customers and team

members, thus enabling you to be responsive to their needs or…do you

actively avoid it?

How Does Your Business Respond To Feedback?

@ 2013 Social Intelligence Limited

Page 3: Transparency of communication

Customer Interaction In The Information Age…..

@ 2013 Social Intelligence Limited

Page 4: Transparency of communication

Jeff Bezos (Founder of Amazon) Says ……

@ 2013 Social Intelligence Limited

Image from Bloomberg Business Week

Page 5: Transparency of communication

Customer Retention and Recommendations….

@ 2013 Social Intelligence Limited

Statistically 56% to 70% of the customers who complain to you will do business

with you again if you resolve their problem. If they feel you acted quickly and

to their satisfaction – up to 96% will do business with you again, and they will probably refer other people to you.

(Source: the White House Office of Consumer Affairs, Washington, DC).

Page 6: Transparency of communication

“There Is No Failure Only Feedback; There Is Only Learning.”

@ 2013 Social Intelligence Limited

There are lessons that we can learn from how we engage with our customers on social media - the transparency of our communication has the potential to win

us business even if the interaction didn’t start too well.

Page 7: Transparency of communication

Ultimately, Its Your Choice………

@ 2013 Social Intelligence Limited

So…you can choose to NOT take it personally and use the feedback as management information and after all that – one small piece of feedback could help you…

Take your business to the next level!

Page 8: Transparency of communication

Thanks for watching the quick share of this post...

@ 2013 Social Intelligence Limited

Want to read the full blog post with all our guidance?

You can read it here: The Social Intelligence Blog

Meet the author:Lisa Brice

Page 9: Transparency of communication

Who Are We? Connect with us

@ 2013 Social Intelligence Limited

We are an end-to-end social media agency. We support our clients through practical business education and training; as well as provide specialist one-to-one consultancy to craft social media strategies that integrate into existing marketing, communication and online strategies.

We also efficiently support our clients in a very practical basis in their day-to-day management of their social media through our array of social media administrative support services - if you think we can assist you, connect with us!

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