translog asia 2008 mobility transformation @ transport ... · mobility transformation @ transport /...

Translog Asia 2008 9 April 2008 Presented by : James Wee

TranslogTranslog Asia 2008Asia 2008

Mobility Transformation @ Mobility Transformation @

Transport / Logistics:Transport / Logistics:

““ItIt’’s all about performances all about performance””

>> James WeeJames Wee> Principal Consultant, Orange Business Services

> 8 April 2008


Agenda for today

> Quick Background

> Why Orange Business Services?

> Why Mobility Transformation?

> Trends – Challenges…

> Our 4 step approach


about us

> global reach

- unmatched seamless reach with a presence in 220 countries and territories

- wholly-owned mobile networks in 23 countries and a founding member of the FreeMove Alliance, spanning 26 countries

> key facts

- revenue over €10bn - $12.5bn*

- 29,000 people in 166 countries and territories

- leveraging 4,200 R&D researchers across 16 Labs worldwide

> customers

- 3,750 multinational customers

- 2/3 of top global 100 companies

- 50% of Fortune 100 in Europe

- 8 million business mobile users

*non-audited figures


unmatched local presence

• largest, most extensive network• largest in-country capillarity among all

international carriers w/ 200 POPs in 120 cities in 39 countries & territories and dual backbone centers in key cities

• largest international IP VPN market share in the region, reaching 21 countries in Asia Pacific

• fully resilient network infrastructure within Asia and to/from Europe and the USA

• region HQ Singapore • 15 major sales offices

China

Paris

India

Australia

New Zealand

Philippines

Sri Lanka

Indonesia

Cambodia

North Korea

Nepal Bhutan

Mongolia

Laos

South Korea

Japan

Guam

Solomon Is.

American Samoa

Malaysia

Singapore

London

Los Angeles

Seattle

Los Angeles

Myanmar

VietnamThailand

Hong-Kong

: Major sales offices

: POPs

Maldives


Why Mobility Transformation?


Mobility as the “next” wave…

‘ubiquitous’computing

20082008


What is “Mobility”?


MOBILITY REFERENCE:

Wireless Network for a world class port

Business Issues

> Timely and relevant data available at all levels enabling business decisions which affect safety and operational efficiency.

> Physical limitations in setting antenna on the cranes.

> Strong RF interference owing to material used at the port environment.

Implemented Solution

> A wireless network allowing personnel to connect to data center via wireless handheld devices while on the deck of a container vessel.

Business Benefits

> 24 x 7 operation service availability with scalable and secure wired and wireless infrastructure

Project for the flagship company of the world's largest independent port operator situated in the world's busiest container port.


Business Issue:

> Security breaches,

> Access control errors and operational inefficiencies .

Implemented Solution:

> license plate recognition

> Container recognition software to ensure efficient and reliable identification.

> Black List validation

> Image Processing for Damage Inspection.

Business Benefits:

> Faster container throughput

> Improved efficiency and focus of security officers

> Efficient, secure & faster gate clearance

> Container integrity & condition documented for Insurance claims validation

Since independence in 1965, Singapore’s Ports have grown to become a major and thriving gateway for multi-purpose cargo globally...

MOBILITY REFERENCE:

Remote Auto-Gate-System for Port


Business Issue:

> Safety – removing human presence dockside

> Operational efficiency issues with loading / unloading containers by crane operations handling multiple containers


> Remote Crane Operation Control Visualization and multiple camera views

> Automatic Job Assignments

> Automated container load/unload process

> Operator Controls Management.

Business Benefits

> Safety - reduced incidents and accidents

> Fully automated container loading/unloading process minimise human presence dockside

> Single operator can now control several cranes remotely - increased processing volume

The “World’s Port of Call”, is one of the leading global ports operators in the world,…now with

operations in 25 ports in 14 countries across Asia, Europe and the Americas.

MOBILITY REFERENCE:

Remote Crane Operation Control for Port


Business Issues:> Operational inefficiencies not realised with disparate

communications – Radio (analogue), Telephone, Emergency Phones, PA, PIS, CCTV, Data.

> Security of passengers and equipment (terrorism, safety, theft, vandalism, illness)


> On board digital cameras and recorders

> Interfaces to features & communications infrastructure designed for industrial use

> High Redundancy

Business Benefits:

> All communications integrated and seamless through shared resource with a single integrated console

> immediate alerts and timely responses on potential emergency & incidents.

> remote viewing with post analysis.

> Reduction in numbers required to manage control centre.

How a Leading rail transport operator handles crisis management…

MOBILITY REFERENCE:

Rail Solution

1234567

RADIO PABX PIS

PACCTV

Workstation

DriverStorageStorage

MIMO Access Point

Directional

antenna

Omni-Directional

antenna

Directional

antenna OCC

Car#1

Car#2

Station

WCRU

Gigabit Ethernet

Backborne

FO swit

ch

Backend Servers & Storage

Train


Business Issue:

> Operational inefficiencies due to manual processes

> No knowledge of where resources are at any time.


> Single sign-on for drivers enables embedded wireless Applications to connect and update passenger information displays

> Condition based maintenance to minimise breakdown while the bus is in operation

> Public Announcement & Passenger Information Display online updates

Business Benefits:

> fully automated allocation & dispatching process

> increases productivity & optimise daily operations

> lower workload of dispatchers & planners

> Real-time tracking of location of the vehicle

> Ability to guide drivers during incidents, peak hour headways, bunching

> increase productivity & improve operation efficiency

> key performance indicator & used for future planning

Mobility transformation enables a world class transit operator (buses) to improve it’s operations…

MOBILITY REFERENCE:

Land Transport Solution

Resource Allocation &

Despatch

Clock in/out & check

schedule

Revise schedule & Reassign

resource

DriverWorkstati

on

Starter

Workstation

Driver

Workstation

TimekeeperWorkstation

Depot Interchange


Business Issue:

> Security

> Need for automated and integrated system

> Interface with legacy systems for manifest consolidation

Solution:

> Interface to multiple servers to process the required Customs clearance at destination - prior to arrival

Business Benefits:

> automated operations improved efficiency, reduced human error & shorten clearance time

> immediate alerts on potential mismatch, unidentified or loss of package

> online centralized tracking

> History maintained for audit, reporting & analysis

A major express and logistics company requiring customs clearance within 1 second at their major hub in Tokyo for Asia Pacific destinations.

MOBILITY REFERENCE:

Warehousing clearance


> Business Issue:

- Train communications

- Health & safety

- Environmental

- Out of the car – into the trains…

> Solution:

- Replace an outdated communications system

- Create an attractive alternative to the car

- Getting to know their customers

> Business Benefits:

- Improve communications for drivers

- Attract new ridership

- Develop new business model

- Improve train safety – eg: level crossing accidents

The new State Government had a mandate to improve the long term transport needs and address environmental issues…

MOBILITY REFERENCE:

Rail / Freight Operator in Australia


SUMMARY

> Just in case Just in time--------------------- �

>24 x 7….always on

>“triple bottom line”

>how new mobile technologies drive innovative business models

WLAN VenueHolderVenues NetCo ServCo Salesco Users

Mobility Transformation @ Transport (Value Chain)

@stations

@train

@shop

@work

@stations

@train

@shop

@work

@stations

@ports

@freight

@int. ops

@train@train

B2C

B2E

M2M

B2B


>Business case

>Investment

>$$$

>Ownership of Mobility

>Legacy

Board level challenges…


Mobility Infrastructure & Services Roll-Out(Build & Run)

Year 1 Year 2

MobilityTransformation Roll-out

…

NetworkInfrastructure Deployment

Hosted Mobility Platform

Awareness session of “best practices” by selected industry & demo context-aware services.

What is your position in the value chain?

What are your guidingPrinciples?

How would the preferred mobility roadmap look like?

What integrated architecture should support the roadmap?

What is the benefit logic /business case?

What are the recommendations on deployment scenarios?

1-3 Days

Insight Day & Master class

��

��

��

6-12 Months

(Hosted) MobilityTest bed

ORGANIZATIONALGovernanceOwnership Product ManagementProcess ChangeOutsourcing

NETWORKINFRASTRUCTURE@terrestrial: WiFi, WiMaX, 3G, Tetra@embedded: RFID, NFC@satellite: I-Direct

MOBILITY CONTEXT-AWARESERVICE PLATFORM@back office@hosted Application IntegrationService Integration

INSTALLATION &MAINTENANCEHelpdesk support, SLA

Architecture

Technical Specifications

Network Architecture

Middleware platform

Security

Services

Mobility Roadmap:B2E, B2B2E, M2M

B2C, B2B, B2B2C

Functional Requirements

Proposition

Value Chain AnalysisInternational Best PracticesGuiding PrinciplesDeployment Scenarios

Business Case

Benefit Logic

Business Case

Investment Requirements

Capex/Opex-financing

Business Strategy & Architecture

3-6 Months

How to Make this a Reality? Our 4-Step Approach

System & ApplicationIntegration

Business &Network

Consultancy

Project Management


Contact Details

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