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Transit + Smartphones Chris Dempsey, Transportation for Massachusetts

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Page 1: Transit + Smartphones · Lessons From Ancient History (2010) 1. The most successful transit agencies started small with pilots/tests and didn’t make grand promises to their customers

Transit + Smartphones Chris Dempsey,

Transportation for Massachusetts

Page 2: Transit + Smartphones · Lessons From Ancient History (2010) 1. The most successful transit agencies started small with pilots/tests and didn’t make grand promises to their customers

For a century, this is how

we waited for the bus.

Page 3: Transit + Smartphones · Lessons From Ancient History (2010) 1. The most successful transit agencies started small with pilots/tests and didn’t make grand promises to their customers
Page 4: Transit + Smartphones · Lessons From Ancient History (2010) 1. The most successful transit agencies started small with pilots/tests and didn’t make grand promises to their customers

Lessons From Ancient History (2010)

1. The most successful transit agencies started small with pilots/tests

and didn’t make grand promises to their customers

2. Work with third-parties instead of competing against them

3. Promote standardization to grow adoption and bring down costs

4. Start with the lowest-hanging fruit

5. Some investment will be necessary (but probably much less than

alternatives)

Page 5: Transit + Smartphones · Lessons From Ancient History (2010) 1. The most successful transit agencies started small with pilots/tests and didn’t make grand promises to their customers
Page 6: Transit + Smartphones · Lessons From Ancient History (2010) 1. The most successful transit agencies started small with pilots/tests and didn’t make grand promises to their customers
Page 7: Transit + Smartphones · Lessons From Ancient History (2010) 1. The most successful transit agencies started small with pilots/tests and didn’t make grand promises to their customers
Page 8: Transit + Smartphones · Lessons From Ancient History (2010) 1. The most successful transit agencies started small with pilots/tests and didn’t make grand promises to their customers
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New York Governor Andrew Cuomo

Page 13: Transit + Smartphones · Lessons From Ancient History (2010) 1. The most successful transit agencies started small with pilots/tests and didn’t make grand promises to their customers

Integration with

Legacy Subway Gates

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More than $150 million collected since the fall of 2012