transforming the malls into hi tech shopping hub

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Transforming Malls into hi-tech shopping hub

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Presently, shopping malls are in the need of evolving and re-inventing the shopping experience they yields. Embracing iBeacons, shopping malls can bring a huge transformation in the way customers shop and feel; brands sell & promote, take merchandising decision and increase their score board of revenues. - PowerPoint PPT Presentation

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Page 1: Transforming The Malls Into Hi Tech Shopping Hub

Transforming Malls into hi-tech

shopping hub

Page 2: Transforming The Malls Into Hi Tech Shopping Hub

iBeacon Hit The

Shopping Malls

Page 3: Transforming The Malls Into Hi Tech Shopping Hub

The technology is still in

CRADLE, but it’s a BIG THING

Page 4: Transforming The Malls Into Hi Tech Shopping Hub

Is there anyone, who could tell

me

WHAT IBEACON IS?

Page 5: Transforming The Malls Into Hi Tech Shopping Hub

iBeacons is a location sensing technology that built on Bluetooth.

Beacon is a hardware that transmit the information to the Smartphones on Bluetooth connection.

Page 6: Transforming The Malls Into Hi Tech Shopping Hub

Standard iBeacon Range is 70 Meter, but it varies depending on different beacon.

When a user enters the proximity of the beacon, the messages are triggered on their mobile phones.

Page 7: Transforming The Malls Into Hi Tech Shopping Hub

In simple words, iBeacon is a super accurate version of GPS services that work in

indoors impeccably.

Page 8: Transforming The Malls Into Hi Tech Shopping Hub

How iBeacons work like?

Define the response or message to be triggered by beacon.

It is hardware that connect with Smartphone.

Receive the information when come in the proximity of the beacon.

App owner Beacon Customer App

Page 9: Transforming The Malls Into Hi Tech Shopping Hub

Why Shopping malls should

consider iBeacons?

Page 10: Transforming The Malls Into Hi Tech Shopping Hub

Take a moment to think……

Do people really ENJOY shopping

at malls?

Page 11: Transforming The Malls Into Hi Tech Shopping Hub

Today, shopping isn’t what it used to be

SHOPPING HABITS AND CONSUMER EXPECTATIONS ARE CHANGING

Retail Foot traffic is down by 50% in three years from 2010 to 2014.

Page 12: Transforming The Malls Into Hi Tech Shopping Hub

Today, Customer resists to step inside the mall because

• Shopping Experience is monotonous

• No Entertainment for all age group of Visitors

• Assisted Guidance lacks

• Clumsy parking

• No way to navigate the indoors

Page 13: Transforming The Malls Into Hi Tech Shopping Hub

These facts dropping the footfall at

shopping outlets

Page 14: Transforming The Malls Into Hi Tech Shopping Hub

iBeacon can be a game-changer here….

Page 15: Transforming The Malls Into Hi Tech Shopping Hub

It completely changes the way people shop!

Page 17: Transforming The Malls Into Hi Tech Shopping Hub

Grab Your customer at the entrance & Give them a reason

to come in

Page 18: Transforming The Malls Into Hi Tech Shopping Hub

Offer indoor Navigation

functionality to help the

customers to locate you

Page 19: Transforming The Malls Into Hi Tech Shopping Hub

Assists customers to find their

favorite Shop/Brands

Page 20: Transforming The Malls Into Hi Tech Shopping Hub

Guide the customers to get a way around

Page 21: Transforming The Malls Into Hi Tech Shopping Hub

Provide Right Information at Right time & at Right Place

Page 22: Transforming The Malls Into Hi Tech Shopping Hub

What else?

Page 23: Transforming The Malls Into Hi Tech Shopping Hub

The preference of every customer is different

Page 24: Transforming The Malls Into Hi Tech Shopping Hub

Customer mind is hardwired to seek

Happiness,

BUT

They are super bad in recognizing and

predicting what they actually need.

Page 25: Transforming The Malls Into Hi Tech Shopping Hub

Here Retailer’s Role Comes Into Play

To provide what customer actually need, even they

have not realized it.

Page 26: Transforming The Malls Into Hi Tech Shopping Hub

How shopping malls can do it?

Page 27: Transforming The Malls Into Hi Tech Shopping Hub

Fortunately, Beacons has the answer!

Page 28: Transforming The Malls Into Hi Tech Shopping Hub

With beacons, You can Measure

Page 29: Transforming The Malls Into Hi Tech Shopping Hub

The Section where Customers spent most

of their time

Page 30: Transforming The Malls Into Hi Tech Shopping Hub

How long would customer wait In

line during checkout?

Page 31: Transforming The Malls Into Hi Tech Shopping Hub

Quantum Of Customers

Accessing the App.

Page 32: Transforming The Malls Into Hi Tech Shopping Hub

Conversion Ratio of your Mobile Marketing

Page 33: Transforming The Malls Into Hi Tech Shopping Hub

THERE IS SOMETHING MORE….

An amazing solution that change the way customers

shop.

Page 34: Transforming The Malls Into Hi Tech Shopping Hub

The Beacon Mobile App

Page 35: Transforming The Malls Into Hi Tech Shopping Hub

Smart parking slots

• Handy to find and locate available parking space

• Navigation to the nearby parking space

Page 36: Transforming The Malls Into Hi Tech Shopping Hub

Hungry? Get Venue For Food At Fingertips

• Easy to Search the Restaurant or café inside the mall

• Either directly Call or find them through navigation

Page 37: Transforming The Malls Into Hi Tech Shopping Hub

Know About the Latest Offers

Every time customers get notified for the recent offers, when they are passing by the different outlets of the Mall

Page 38: Transforming The Malls Into Hi Tech Shopping Hub

Explore Retail/Fashion

Outlets effortlessly

• Browse & Search for shops Category wise

• Locate the shop through

Navigation

Page 39: Transforming The Malls Into Hi Tech Shopping Hub

Film Shows At Theatre

• Locate the Theater through navigation seamlessly

• View the Movie shows with schedule

• Get the messages regarding the available seats

Page 40: Transforming The Malls Into Hi Tech Shopping Hub

Get update about Events & News

Display Current & upcoming events detail with Date & time. Even, events can be shared on Social Media

Page 41: Transforming The Malls Into Hi Tech Shopping Hub

The Entire Map Layout Of The Mall In Customer’s Hand

An Indoor map shows the route from one Shop to another shop and also displays other point of Interest through this sections.

Page 42: Transforming The Malls Into Hi Tech Shopping Hub

Let’s make shopping more fun with iBeacons

Page 43: Transforming The Malls Into Hi Tech Shopping Hub

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