transforming it with an open source strategy

1 ©HortonworksInc.2011– 2016.AllRightsReserved

TransformingITwithanOpenSourceStrategyKennethSmithGeneralManager– Oil&Gas


AboutHortonworksCustomerMomentumÃ ~800customers(asofJanuary2016)Ã ~400customersaddedin2015Ã PubliclytradedonNASDAQ:HDP

TheLeaderinConnectedDataPlatformsÃ HortonworksDataFlowfordatainmotionÃ HortonworksDataPlatformfordataatrestÃ Poweringnewmoderndataapplications

PartnerforCustomerSuccessÃ Leaderinopen-sourcecommunity,focused

on innovationtomeetenterpriseneedsÃ Unrivaledsupportsubscriptions

Foundedin2011

Original24Architects,Developers,OperatorsofHadoopfromYahoo!

800+EMPLOYE E S

1500+ECOS YS T EMPAR TN E R S


DATAPOWERSTHENEVERBEFOREPOSSIBLE


EMBRACEANOPENAPPROACH

MASTERTHEVALUEOFDATA

EVERYBUSINESSISADATABUSINESS


4ZBDATAINTERNET

OFANYTHING

44ZBDATA

TOMORROW

6 © HortonworksInc.2011– 2016.AllRightsReserved


DATA–MoreVolumeandMoreTypes

I N C R EAS I N G D ATA VAR I E T Y AND C OMP L EX I T Y

USERGENERATEDCONTENT

MOBILEWEB

SMS/MMS

SENTIMENT

EXTERNALDEMOGRAPHICS

HDVIDEO

SPEECHTOTEXT

PRODUCT/SERVICELOGS

SOCIALNETWORK

BUSINESSDATAFEEDS

USERCLICKSTREAM

WEBLOGS

OFFERHISTORY DYNAMICPRICING

A/BTESTING

AFFILIATENETWORKS

SEARCHMARKETING

BEHAVIORALTARGETING

DYNAMICFUNNELSPAYMENTRECORD

SUPPORTCONTACTS

CUSTOMERTOUCHESPURCHASEDETAIL

PURCHASERECORD

SEGMENTATIONOFFERDETAILS

P E TAB YT E S

T ER AB YT E S

G I G AB YT E S

EX AB YT E S

ERP

BIG DATA

WEB

CRM

IOT


InvestmentinBigDataAnalytics

Source: Cloudtech - “HowEnterprises See BigData AnalyticsChangingthe Competitive Landscape NextYear”, December 2014


ImportanceofBigDataAnalyticsvs.OtherPriorities

Source: Cloudtech: “How Enterprises See Big Data Analytics Changing the Competitive Landscape Next Year”, December 2014


TraditionalWorldofApplicationsandDataSilos

Constrainsdatatospecificapps

NoinsightacrossALLdata

Builtforstructureddata

Doesnotscale(costandtech)

ERP CRM SCM EXT


NewDataParadigmOpensUpNewOpportunity

2.8zettabytesin2012

44zettabytesin2020

N EW

1 zettabyte (ZB) = 1 million petabytes (PB); Sources: IDC, IDG Enterprise, and AMR Research

Clickstream

ERP,CRM, SCM

Web&social

Geolocation

InternetofThings

Server logs

Files,emails

Transformeveryindustryviafullfidelityofdataandanalytics

Opportunity

TR AD I T I O N A L

LAGGARDS

LEADERS

AbilitytoConsumeData

EnterpriseBlindSpot


OpenHadoopArchitectureUnlocksOpportunitypportunit

Consolidatesalldatasets

Deliversreal-timeinsights

Integrateswithdatacenter

Scalableandaffordable

Communityinnovation

T U R N A L L O F Y OU R DATA I N T O VA LU E

| HadoopandtheHadoopelephantlogoaretrademarksoftheApacheSoftwareFoundation

”Hadooponomics”willmakeApache’sopen-sourcebigdataplatforma“musthaveforlarge

enterprises.”

Source: Forrester – “Predictions2015:HadoopwillBecomeaCornerstoneofYour BusinessTechnology Agenda


TheHortonworksSolutionPoweringtheFutureofData


BlindSpotsBlockYourAbilitytoUseAlltheData

GROUP 3

GROUP 2 GROUP 4

GROUP 1INTERNET

OFANYTHING

Fragmenteddata-at-restincreasesthecostofinsight

Data-in-motionstreamsthroughyourblindspots


DATAATRESTDATAINMOTION

ACTIONABLEINTELLIGENCE

Modern DataApplications

PERISHABLEINSIGHTS

HISTORICALINSIGHTS

INTERNETOF

ANYTHING

HortonworksDataFlow

HortonworksDataPlatform

HortonworksDeliversConnected DataPlatforms


ModernDataAppsCustomorOfftheShelf

Real-TimeCyberSecurityprotectssystemswithsuperiorthreatdetectionSmartManufacturingdramaticallyimprovesyieldsbymanagingmorevariablesingreaterdetailConnected,AutonomousCarsdrivethemselvesandimproveroadsafetyFutureFarmingoptimizingsoil,seedsandequipmenttomeasuredconditionsoneachsquarefootAutomaticRecommendationEnginesmatchproductstopreferencesinmilliseconds

DATAATREST

DATAINMOTION

ACTIONABLEINTELLIGENCE

ModernDataApplications

HortonworksDataFlow

HortonworksDataPlatform


Hortonworks® customersleverageourConnected DataPlatformstotransformtheirindustries– renovatingtheir ITarchitecturesandinnovatingwiththeirDatainMotionorDataatResttopoweractionable intelligencethroughModern DataApplications.

SocialMapping

PaymentTracking

FactoryYields

DefectDetection

CallAnalysis MachineData

ProductDesign M&A

DueDiligence

NextProductRecs

CyberSecurity

RiskModeling

AdPlacement

ProactiveRepair

DisasterMitigation

InvestmentPlanning

InventoryPredictions

CustomerSupport

SentimentAnalysis

SupplyChain

AdPlacement

BasketAnalysis Segments

Cross-Sell

CustomerRetention

VendorScorecards

OptimizeInventories

OPEXReduction

MainframeOffloads

HistoricalRecords

DataasaService

PublicDataCapture

FraudPrevention

DeviceDataIngest

RapidReporting

DigitalProtection

17 © HortonworksInc.2011– 2016.AllRightsReserved

TheDataJourneytoBetterHealth


CaseStudyMercy’sJourney

MercyMedicalSystemSoughtaDataLakeforaSingleViewofits Patients–“OnePatient,OneRecord”

Ã ExistingplatformimpededgoalofenrichingEpicdatafor1millionpatientsover35Hospitalsand500clinics

Ã MovingEMRdatatoEDWtook24hoursandwas“nevergoingtoenablereal-timeanalytics”.Nowthattakes3-5minuteswithHDP.

Ã Improvedbillingprocessesresultedin$1Madditionalannualrevenuefromnewlydocumentedsecondarydiagnosesandcare


CaseStudyMercy’sJourney

Better HealthBilling VitalSign

Monitoring

SinglePatientRecord

LabNotesArchive

PrivacyDatabase

MedicalDecisionSupport

DeviceDataIngest

PreventiveCare

EpicEnrichment

OPEXEfficiency

EpicEMRReplication

Innovate

Renovate

BetterHealthThroughData

Ã Searchesoffree-textlabnotes,speedresearcherinsightfrom“never”to“seconds”

Ã IngestofICUvitalsignsincreasedby900X,lettingcliniciansrespondmorequickly

Ã Mercyisbuildingreal-timetoolstosupportsurgicaldecisionsandpreventivecare

TheDataJourneytoSafeRoads


CaseStudyProgressive’sJourney

ProgressiveWantedtoIngestIoTDatatoPredictRiskforitsUsage-basedInsuranceProduct

Ã ProgressiveSnapshotoffersusage-basedinsurancethroughanin-carsensorthattransmitsIoTdrivingdata

Ã Sensorscollectuptosixmonthsofdatafromdriversandthedataisarchivedforyears,perregulatoryrequirements

Ã Progressive’sexistingsystemswerenotscalingefficientlyÃ Ittook5–7daystotransformonly25%ofavailableUBIdata


Progressive’sJourney

RewardingSaferDriversandImprovingTrafficSafety

Ã Snapshotplug-indevicescapturedrivingdetail

Ã Progressivestoresmorethan10billionmilesdriven

Ã Throughawebapp,customerscanreviewtheirowndrivingdetailandimprovetheirsafety

Ã Snapshotandusage-basedinsurancedrove$2.6billionin2014Progressivepremiums

Innovate

Renovate

SafeRoads

ClaimsNotesMining

IndividualDrivingHistories

Usage-BasedInsurance(UBI)

WebLogAnalysis

OnlineAdPlacement

SensorDataIngest


TheDataJourneytoSuperiorProductQuality


CaseStudyWesternDigital’sJourney

Ã WesternDigitalmanufactureshalfoftheworldsharddrives,200MannuallyÃ Despiteastate-of-the-artmanufacturingprocess,over10Kdeviceswerereturned

monthlyduetopoorqualityinadditiontodefectivedrivesthatwerescrappedattheendoftheline

Ã Defectanalysiswasdonebyphysicalinspectionsbecauseonlyasubsetofsensordatafrommanufacturingtestingwasretainedinlegacysystemsfor3-12months

Ã Accesstothatdatawaslimitedtoarelativelysmallnumberofemployees

WesternDigitalWantedtoOptimizeManufacturingandImproveProductQualityandYields


Renovate

IncreasedProfitability

SensorTestData

SuperiorProductQualityandHigherYields

Ã RepositoryofsensordatainHDPnowcapturesmoretestdata,doublingretentionto2years

Ã CriticalParameterDashboardcanbecreated10xmorequicklythanbeforeHDP,speedingtimetoinsighttoidentifyqualityissues

Ã Dashboardsharesdatawith1,000+employees,returningsearchresultsinlessthanonesecond

WesternDigital’sJourney

EDW Offload

Quality Analysis

Product Monitoring

ProcessMonitoring

DATA DISCOVERY

Innovate

TheDataJourneytoaCustomerGoldenRecordLargeHomeImprovementChain


CaseStudyLargeHomeImprovementChain’sJourney

Ã No“GoldenRecord”foranalyticsoncustomerbuyingbehavioracrossallchannelsÃ Datarepositoriesonwebsitetraffic,POStransactions,andin-homeservicesexistedin

fragmentedsilosÃ LimitedabilityfortargetedmarketingtospecificsegmentsÃ Datastoragecostsintheirdatawarehousecontinuedtoincrease

LargeHomeImprovementChainSoughttoBuild360°ViewofLifetimeCustomerValue


HDPDeliversTargetedMarketingandDataStorageSavings

Ã GoldenRecordenablestargeted,customizedmarketing

Ã Datawarehouseoffloadsavedmillionsinrecurringexpenses

Ã Customerteamcontinuestofindunexpected,unplannedusefortheir360° viewofcustomerbuyingbehavior

Ã Newusecase:priceoptimizationvs.competition=severalmillionintop-linerevenuegrowth

LargeHomeImprovementChain’sJourney

Personalized 1:1 Marketing

Price Optimization

Cost of Goods Sold

Customer GoldenRecord

EDW Offload

Innovate

RenovateStock-out

Prevention

Clickstream Analysis

TheDataJourneytoPredicttheFutureofMarketsMultinationalBankingandFinancialServicesCompany


CaseStudyMultinationalBankingandFinancialServicesCompany’sJourney

Ã RegulatorypressuresrequiringdatagovernanceandlineageÃ StartupsblurringboundariesbetweenbanksandtechcompaniesÃ FraudmonitoringanddetectionÃ 360-degreecustomerviewacrossvariousbankproductsÃ Riskdataaggregationandprediction

RegulatoryandMarketPressureDroveNeedforDataDiscovery,SingleViewandPredictiveAnalytics


MarketRiskAnalysiswithMachineLearning

MultinationalBankingandFinancialServicesCompany’sJourney

Innovate

Ã InitialengagementwithITteamthatdeliverssolutionstoOps,Risk,&Financegroups

Ã “MarketRiskProjectionEngine”models1600marketshockconditionsover800Kpositions

Ã Machinelearningspedpredictionsfrom20hoursto30seconds

Ã Anti-moneylaunderingandriskmanagementuse-casescurrentlyin-progress

Renovate

Predicting the Future of Markets

Teradata Offload

Grid Compute Analytics

Market RiskPredictions

AML Investigation

Credit Card Fraud

File Archive

Customer Portfolio Analysis


UseCasesinOilandGas&Energy

Ã SingleViewofanAssettoReduceUnplannedEquipmentDowntimeÃ PredictiveMaintenanceÃ Real-timeDrillingtoIncreaseOperationEfficienciesÃ PumpTruckFleetOperationOptimizationtoReduceFuelCostsÃ WellLogData(LAS)PredictiveAnalyticsÃ Web&SocialMediaAnalyticstoforThreatAssessment&NewMarketAnalysisÃ ESPProductionOptimizationÃ PlantFailurePredictiveAnalyticsÃ DownstreamMarketingandRetailAnalyticsÃ SmartMeterAnalyticsforDemand/LoadForecasting,OutagePrevention,Theft

Protection,PredictiveMaintenance,CustomerRetention


EnterpriseHaveTurnedtoOpenSource

Source: BlackDuck Software – “2015FutureofOpenSourceSurvey” April2015,April2015


ButWheretoBegin?

1.ConductaUseCaseWorkshop toplantheroadmap

2.PickanEasyWinforthefirstusecase

3.RememberthatRenovationpaysforInnovation

#futureofdata


ThankYou