transforming from expert to leader - new co oakland by bhmc
TRANSCRIPT
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Transforming from Expert to Leader
via Multimedia
Oct. 8, 2015
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bhmedia.co newco.co
TL TRAITS + PERCEPTIONS
Innovator
Game Changer
Disruptor
Iconic
Break the Mold
Driver
Rule Breaker
Rebel
Fighter
HerderReputation
LeaderRenegade
Cowboy
Expert
Respected
AuthorityInventor
Specializer
BrillianceAuthor
Speaker
Deep Diver
Thinker
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bhmedia.co newco.co
BHMC DEFINITION
“Someone that is leading their market, not just an expert but dictating their career or industry in a new direction.
No longer only for Ph.Ds, Authors or Speakers…
Experts Transforming into Leaders!
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bhmedia.co newco.co
BHMC 80 / 20 RULE
OPC -SHARED CONTENT
YOUR PROMOTIONAL CONTENT
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bhmedia.co newco.co
CONTENT GENESIS
Podcast
VIDEOS
WEBSITE + BLOG
POSTS
Youtube PulseMediumEvergreen
InstagramPinterest
Cover Shot
IMAGES
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bhmedia.co newco.co
CONTENT STRATEGY
“This information is out there, all around us… you simply need to know how to grab it, I know how!”
Heat 1995
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bhmedia.co newco.co
PHOTOGRAPHY + VIDEO
Selfies are now statistically more dangerous than shark attacks!
2015 Deaths Selfies 12
Sharks 7
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bhmedia.co newco.co
VIDEO vs. TEXT
60,000 X Faster than
Text
39% more likely to Share
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bhmedia.co newco.co
AUDIENCES + ADS
VIDEO CONTENTSOCIAL CONTENT PRO CONTENT
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bhmedia.co newco.co
EMAIL + ROI
PERSONALIZATION
DYNAMIC CONTENT AUTOMATION TOOLS
MOBILE OPTIMIZED
LINK TO VIDEOS
RESURRECT CONTENT
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bhmedia.co newco.co
VIDEO SET-UP REQUIREMENTS
blah!
HD Cam Phone + mic
Tripod
Side LightSide Light
Green Screen
Script it or freeflow