transformational technology in community association management
TRANSCRIPT
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Defining Your Management Company
• Through the years, savvy community managers leveraged new technologies to improve efficiency. They recognized these were transformational technologies
How innovations built around the consumer are changing business practices in community association management
TRANSFORMATIONALTECHNOLOGIES
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Through the years, savvy community managers leveraged new technologies to improve efficiency. They recognized these were transformational technologies
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The way things were: 1970s
• Community Management in the ‘70s
• Everything was manual
• Ledger cards for tracking receivables
• Phones were public
• Inspections – a yellow legal pad
• Staff time was staggering and an impediment to growth
• Drive-up advertising
• Transformational technology?
The Desktop Calculator
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The way things were: 1980s
• Community Management in the‘80s
• Phones were public
• Inspections on a yellow legal pad
• Communications? Phone and letters
• Spreadsheets for tracking accounting
• Yellow pages advertising
• Transformational technology?
The Personal Computer
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The way things were: 1990s
• Community Management in the ‘90s
• People used pagers!?
• Inspections done on yellow legal pads
• Community management software becomes prevalent
• Communications? Phone, letters, some email
• Website advertising
• Transformational technologies?
Websites, Email
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The way things were: 2000s
• Welcome to the new millennia!
• Email becomes ubiquitous
• PDAs arrived (and disappeared)
• Mobile phones become cheaper
• Inspections, still done by hand
• Social media and texting begin to appear
• Communications?
Phone/letters/email/web
• SEO / Search engine advertising
• Transformational technology?
Mobile Phones
Web 2.0
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The way things are: Today
• Welcome to 2014!• Smartphones replace cell phones
• Tablets making inroads on laptops
• Hi-speed cell networks
• Social media is everywhere
• Inspections are being done on mobile devices
• Communications? More than you can even list!
• Inbound ‘content’ marketing
• Transformational technologies?
The Cloud, Social Media
& Smart Phones
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Defining Your Management Company
Are you running your business like it’s 1982? If you’re not investing in the cloud & mobile technology for your management company, you might be losing out!
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Defining Your Management Company
This presentation was first given at the TOPS CAMfire Conference in
St. Petersburg, Florida in August 2014. Learn more about CAMfire at:
www.camfire-conference.com