transformational impact of cloud labor session1 062314v1
DESCRIPTION
Opening session for the Mechanical Turk Workshop at the AWS World Wide Public Sector Symposium 2014TRANSCRIPT
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Transformational Impact of Cloud Labor
John Hoskins & Daniel [email protected]
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 201422
][ What does Cloud Mean?
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 20143
1. Elastic Capacity ][
3
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 20144
2. On Demand Availability ][
4
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 201455
[ ]3. Pay as you go, for what you use
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 20146
On and Off
Predictable peaksMissed
Opportunity
Fast GrowthWASTE
Resource Usage Patterns ][
6
Variable peaks
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 201477
][ What is Crowdsourcing?
A large group of people = Mob
Add a common interest = Crowd*
* Wikipedia definition of Crowd
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 201488
][ What is Cloud Labor?
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 20149
_Large, Scalable workforce
_Critical mass environment, on demand
_Change the cost paradigm from fixed to variable
_Programmatic Access (API)
_Quality controls and workflow “building blocks”
9
][ Characteristics of Cloud Labor
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 20141
0
Crowd Trends[ ]
Image provided by Crowdsource.org
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 20141
1
][ What does this mean for Customers?
• New process paradigm.
• Better cost control and measurable savings
• Transformational deliver metrics: real time and
scalable.
• Opportunity for greater optimization and innovation.
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 20141
212
][ What is Mechanical Turk?
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 20141
3
• Scalable workforce
• Optimized for microtasking
• Critical mass environment, on demand
13
][ Cloud Based Labor
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 20141
4
Global Workforce ][14 (as of Apr 19th, 2012)
500,000 Workers
190+ Countries
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 20141
5
• Quality controls and workflow “building blocks”
• Change the cost paradigm from fixed to variable
• Programmatic Access (API)
• Critical mass environment, on demand
15
][ Marketplace for Work
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Thank You