Choose America’s #1 Brand of Siding and Get the #1 Return on Your Remodeling Investment

ColorPlusTechnology™

Transform Your Home Into Your Dream Home

James Hardie® – A Trusted Name with a Proven Product

For the 4th year in a row, Residing Your Home with James Hardie® Siding is the #1 Return on Investment

“Replacing siding is our No. 1 pick for home improvements

that add value to your home. Here is your chance to make

a great first impression… Try adding curb appeal and

lower maintenance… Cement board siding is efficient, it

lasts, and it’s no maintenance.”

— HGTV.com, “20 Ways to Add Value to Your Home”

Names fiber cement siding Your #1 Investment - Remodeling magazine

Reside with James Hardie Fiber Cement Siding – The Best Choice.

2008 Hanley Wood, LLC. Excerpted by permission. Complete data from the Remodeling 2008 Cost vs. Value Report is available at www.costvsvalue.com

Project 2005Rank

2006Rank

2007Rank

2008Rank

Siding Replacement - Fiber Cement

Mid Range Bathroom Remodel (Update an existing 5' x 7' bathroom)

Minor Kitchen remodel (replace wall oven and cook top with energy efficient models)

Two-Story Addition (Add a first-floor family room and a second-floor bedroom with full bath)

1

2

3

5

1

4

7

6

1

6

3

10

1

11

5

16

WHY INTEREST RATES WILL STAY LOW

PAY LESS,

GET MORE

— 15 TIPS

RISING DIVIDENDS

5 Stocks for

The Long Term

OIL ALERT!

BP’s CEO

Sees Prices

Going Lower

10 THINGS

Your Vet Won’t Tell

You

CUT YOUR

40% BILLS

Internet

CablePhone

Cell

SSENISUB LANOSREP FO ENIZAGAM LANRUOJ TEERTS LLAW EHT

Lists James Hardie in Smart Fiscal Sense feature

- Smart Money magazine

Recognizes James Hardie CEO, Louis Gries, in 50 Most Influential People in Building

- Builder magazine

Singles out HardiePlank® lap siding, “it delivers on durability”

- Money magazine

#1 Return on Investment

James Hardie Siding with ColorPlus® Technology Benefits:

Resists Damage from Insects

Resists Damage from Impact

• America’s #1 brand of siding

• On over 4 million homes in North America

• World-wide leader in fiber cement technology

• Backed by more than 100 years of research and technology

• Up to a 50 year limited transferable product warranty on James Hardie® Siding

• 15 year finish warranty on James Hardie® Siding with ColorPlus® Technology

James Hardie® – A Trusted Name with a Proven ProductJames Hardie® – A Trusted Name with a Proven Product

#1 Return on Your Home Improvement Spending

$

Resists Damage from Cold Climates

Industry’s Best Warranty

Resists Flame Spread

Resists Damage from Wet, Humid Climates

Make Over Your Home in 7 Days

Green and Sustainable

Don’t Paint for 15 Years. Guaranteed.

ColorPlusTechnology™

ColorPlusTechnology™

JamesHardie® Siding with ColorPlus® Technology

James Hardie ColorPlus Technology is an innovative baked-on finishing system that provides unprecedented color consistency on every siding product in a wide range of colors professionally developed just for James Hardie.

Better Fade Resistance*

Better Adhesion*

CompetitionColorPlusTechnology™

ColorPlusTechnology™ Competition

Cracks

Fading

Chips

• Multi-coat, baked-on finish applied in the factory

• Resists chipping, scratching, peeling and cracking

• Up to 30% better fade resistance*

• Not having to repaint could save you up to $5,000 over 15 years

• 15 year ColorPlus warranty

*James Hardie accelerated QUV test results compared to nationally available premium paint in lab environment

North Star Research Partners Study, July 2007.

Don’t Paint For 15 Years. Guaranteed.

You Wouldn’t Paint Your Car in the Driveway, So Why Paint Your House at Home?

HardiePanel® Siding

HardieTrim® Boards

HardiePlank® Lap Siding

HardieSoffit®

PanelsColorPlus® Technology

JamesHardie® Complete Exterior

HardieShingle®

Siding

HardieWrap™

Weather Barrier

James Hardie® Products

HardiePlank® HardieShingle® HardiePanel® HardieTrim® HardieSoffit® HardieWrap™

HardiePlank® Lap Siding • Most Popular Brand of Siding in America

• Available in Select Cedarmill® which offers a natural texture, Smooth which offers a classic, finely-sanded appearance, and Beaded Cedarmill with the look and charm of a country beaded lap

• Up to a 50 year limited product warranty

HardieTrim® Boards • The perfect complement to James Hardie siding to add the finishing touches to your beautiful, lasting home

• Provide unmatched durability in corners, columns, rakes and friezes

HardieShingle® Siding • All the features of HardiePlank® Lap Siding with the same warm, authentic look of cedar shingles

• Resists rotting, cracking and splitting

• Beautiful as primary siding or as a complement to our other siding styles

HardieSoffit® Panels • Help complete the attractive appearance of your home by eliminating the need for separate box or strip vents

• Available vented or non-vented, meeting the desired appearance for your eaves

Individual ShinglesSelect Cedarmill® Cedarmill® Panel

Straight Edge Notched Panel Vented Select Cedarmill®Smooth Smooth Panel

Staggered Edge Notched Panel Non-Vented Select Cedarmill®Beaded Cedarmill

Smooth Trim

Select Cedarmill® TrimSierra 8 Panel

Half Round Panel Stucco Panel

HardiePanel® Vertical Siding • All the features of HardiePlank® Lap Siding with a unique vertical look

• Combine HardiePanel® Vertical Siding with HardieTrim® Boards for an attractive Board and Batten look

HardieWrap™ Weather Barrier• Prevents water intrusion while allowing water vapor to escape

• Designed for use with James Hardie siding products

• Delivers a “better balance” of water holdout and breathability

• 10 year limited warranty

HardieTrim Select Cedarmill®

James Hardie Siding with ColorPlus® Technology

vs.

James Hardie siding is non-combustible.

Approved for fire-rated construction.

James Hardie siding is guaranteed for up to 50 years, even in the most

severe climates on earth.

Cedar and other wood siding wil burn when

exposed to a significant source of heat or flame.

Rot caused by moisture exposure is a common problem in cedar siding and other wood siding.

Flame Resistance

With James Hardie siding with ColorPlus Technology

you won’t have to paint for at least 15 years. Guaranteed.

Cedar siding and other wood siding shrinks and swells when exposed to moisture which causes paint to crack and flake.

Paint Durability

James Hardie siding is resistant to termites and other pests known

to cause damage.

Cedar siding and other wood siding is subject to

decay and pests.Pest

Resistance

Cedar Siding and Other Wood Siding

Weather Resistance

Which Siding Would You Rather Have Protecting Your Home? Which Siding Would You Rather Have Protecting Your Home?

James Hardie Siding with ColorPlus Technology vs. Vinyl Siding

James Hardie siding is non-combustible.

Approved for fire-rated construction.

Vinyl siding will melt or burn when exposed to a significant source of

heat or flame.

Flame Resistance

Factory applied, baked on finish provides up to 30% better

fade resistance than competitive products.†

Color can’t be changed and is susceptible to

fading. And vinyl siding is difficult to get a perfect

match when repairs are necessary.

Fade Resistance

James Hardie siding is so durable it’s guaranteed for up to 50 years, even

in the most severe climates on earth.

Vinyl can be damaged by hail, limbs, and other

flying debris.Weather

Resistance

James Hardie siding’s strength and thickness

provide impact resistance caused by hail or wind.

Even premium vinyl siding is only

5/100” thick.Thickness

James Hardie accelerated QUV tests results compared to nationally available premium paint in lab environment.

James Hardie® Siding Outperforms Vinyl Siding Cedar and Other Wood Siding Can’t Compete with James Hardie® Siding

James Hardie is committed to helping you build better, more sustainable projects by working with building science experts to understand the role our products play in the building envelope.

James Hardie products contribute toward national guideline programs for their:

• Durability (fewer resources needed for painting, maintenance and replacement)

• Use of raw materials within 500 miles of manufacturing facilities reduces transportation

• Low toxicity of raw materials—wood pulp, cement, sand, water (recycled up to 4 times)

• 7 plants across the US reduce transportation resources and support the regional economy

James Hardie Siding is Made of Fiber CementAll natural, non-toxic, renewable materials that make for a highly durable alternative to vinyl or wood siding products.

Sand Cement Cellulose Wood Fibers Water

Building Sustainability with James Hardie®

1-866-4-HARDIE (1-866-442-7343)

www.jhreside.com

26300 La Alameda, Suite 400, Mission Viejo, CA 92691

Please visit www.jhreside.com for additional product information and availability, installation information, warnings and warranties.

© 2009 James Hardie International Finance B.V. All rights reserved. TM, SM, and ® denote trademarks of James Hardie International Finance B.V.

The is a registered trademark of James Hardie International Finance B.V. Printed in the U.S.A.

HS0905

ColorPlusTechnology™