transform your business into a digital workplace v2
TRANSCRIPT
Transform Your Business Into a Digital Workplace
Alex Sirota - Director - NewPath Consulting
Who is Alex Sirota?
My company, NewPath Consulting, provides technology advice, services and
training to educate and enable small businesses to optimize business activities
using the cloud.
Our mission is to streamline your sales, marketing and business operations with
simple to use yet highly effective software solutions at an affordable monthly
subscription fee. We provide technology advice, services and training that
enable small business growth and transformation into digital workplaces.
Alex is a frequent speaker at various events and conferences aimed at small
businesses. He organizes the Toronto WordPress Group Meetup | North
Edition.
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Agenda
● Why is a digital workplace important for your business?
● What tools can you use to build a digital workplace?
● What are some example digital workplaces?
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Paradigm Shift in (Big) Business● Customers (and employees) are generating and
consuming content and information like never before. And they don’t “behave.”
● Businesses are are managing people, assets and content in new ways, making the customer experience the focus of transformation.
● Existing business models are disrupted by new business models and cloud-enabled, mobile-friendly technology platforms.
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Our definition of a digital workplace...
In a digital workplace, the core business functions — sales, marketing, finance, customer service operations & human resources — are cloud-enabled to help deliver a business’ value proposition consistently, delighting customers and attracting prospects in the process.
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Features and Benefits of Cloud
Productive Created with non-technical users in mind, and mobile friendly
Secure and Trustworthy Designed by experts, hosted professionally
Scalable Infrastructure enables instant growth.
Collaborative Teams can easily work together on documents and projects.
Interoperable Orchestrate business solutions using multiple tools, without coding
Affordable Subscription-based model allows you to try before you buy
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What is a digital workplace?
● Enables both the business and the individual
● Transformative with respect to the business model and how individuals work
● Requires one or more software platforms which can be integrated using web services enabling the digital workplace.
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What is a digital workplace?
Characteristics include:
● Work happens any place, any time on any device
● Highly relationship-centric
● Your business’ information is portable by design
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Why is a digital workplace important for your business?
● Automate and standardize key business processes with inexpensive, easy to use digital tools and web services
● Your team, business partners and customers can work better together with improved collaboration capabilities.
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Why is a digital workplace important for your business?● Improve decision-making with on-demand, real-time data
instead of data that is hard to use or is out of date, uncertain assumptions and plain old guessing
● Reduce cost of doing business and increase productivity due to less manual labour and more flexibility of work conditions (less travel)
● Respond and pivot to market forces due to increased business and technical agility
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What tools can you use to build a digital workplace?
A digital workplace can be facilitated with tools and web services from the following major categories:
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● Commerce & Sales● Data● Management & Operations
● Advertising & Promotion
● Content & Experience● Social & Relationships
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1200 dpi zoomable chart from Chiefmartec
The Marketing Technology Landscape
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Advertising & Promotion
Mobile Marketing
Display & Programmatic Advertising
Search & Social Advertising
Native/Content Advertising
Video Advertising
Public Relations
Content & Experience
Mobile Apps
Video Marketing
Interactive Content
Email Marketing
Content Marketing
Optimization, Personalization & Testing
DAM & MRM (Digital Asset Management & Marketing Resource Management)
SEO (Search Engine Optimization)
Marketing Automation & Campaign/Lead Management
CMS & Web Experience Management
Social & Relationships
Call Analytics
ABM
Events, Meetings and Webinars
Social Media Marketing & Monitoring
Advocacy, Loyalty & Referrals
Influencers
Community & Reviews
Feedback & Chat
Customer Experience, Service & Success
CRM
Commerce & Sales
Retail & Proximity Marketing
Channel, Partner & Local Marketing
Sales Automation, Enablement & Intelligence
Affiliate Marketing & Management
Ecommerce Marketing
Ecommerce Platforms & Carts
Data
Audience/ Market Data & Data Enhancement
Marketing Analytics, Performance & Attribution
Mobile & Web Analytics
Dashboards & Data Visualization
Business/Customer Intelligence & Data Science
iPaaS, Cloud/Data Integration & Tag Management
DMP (Data Management Platform)Predictive Analytics
Customer Data Platforms
Management
Talent Management
Product Management
Budgeting & Finance
Collaboration
Projects & Workflow
Agile & Lean Management
Vendor Analysis
What is WordPress?
● WordPress is a free, open-source web software you can install & use to create a beautiful website, blog, or app.
● Can be used to publish, promote and sell as well as manage pretty much any business process
● WordPress lives in the Content & Experience / CMS & Web Experience Management section.
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NOTE: WordPress.com does not support plugins. Move.wordpress.com is a step-by-step migration guide.
www.wordpress.org/showcase - WordPress powers 25% of all websites.
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What makes WordPress an ideal digital workplace platform?● Makes it easy to to author, organize, manage and publish
content
● Maintained and enhanced by a virtual army of volunteer and commercial developers who work on “WordPress core”, plugins and themes
● Capable of integrating a vast array of business services via a REST API
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Advertising & Promotion
● Ad Rotate : run your own custom advertising system with either your ads or ads placed by 3rd party ad systems
● CoSchedule : a marketing planning tool that organizes and integrates the promotion and scheduling of content to social media networks
● Yoast SEO : create content aimed at your customers and prospects, optimized for search engine ranking
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Content & Experience
● Gravity Forms : a commercial WordPress plugin for building interactive content such as quizzes, contests, etc
● MailPoet : send and track newsletters, post notifications or autoresponders from WordPress
● WordPress theme library : design with over 10,000 free and commercial themes for your WordPress website
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Social & Relationships● WP-discourse : use Discourse, an open source
community forum to engage customers, partners, employees online
● Eventbrite API : display Eventbrite events right in your WordPress site. Developers get easy-to-use tools for creating powerful, in-depth Eventbrite integrations
● 30 of the best “membership” plugins : a list of 30 WordPress plugins that enable customers to buy online subscriptions and memberships for goods and services
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Commerce & Sales
● WooCommerce : a free eCommerce toolkit enabling online stores and logistics associated with selling (inventory, tax, shipping, etc)
● Formstack : a commercial forms builder that builds CMS-agnostic interactive forms for lead generation, sales automation and e-commerce (WordPress plugin)
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Data● Klipfolio : visualize data and create dashboards from
hundreds of applications
● TeaCup Analytics : make sense of Google Analytics by asking questions and setting achievement goals
● Looker : Create a data platform for analysis of multiple cloud data sources
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Management● Slack : messaging & chat for teams with integration from
external SaaS apps
● Kanban for WordPress : lets you run a complete project management suite on your WordPress site using the Kanban method, similar to lean/agile
● Fivetran : cloud middleware that integrates data from all your SaaS services and databases into a single data warehouse
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A real-world digital workplace
● A NewPath Consulting customer since 2012
● Continually develop digital workplace capabilities aligned to the organization’s priorities and business model
● Building a digital workplace takes time and commitment, continuously punctuated by innovation.
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Resa’s Pieces Digital Workplace
Resa’s Pieces Executive Leadership and Board supported
by NewPath Consulting
Email Marketing System
Social Media
Donations
Gala Concert Fundraising System
Public Website
Member’s Only Extranet
TypePad + SoundCloud + Google Docs/Photos
Mad Mimi + Formstack
Facebook + Twitter + LinkedIn
Formstack + Google Sheets + Stripe
Event Tickets
Event Sponsorships
Volunteers
Results
The popularity of the organization, with the support of the website,
attracted CBC Radio which produced an award winning
documentary about Resa's Pieces that aired in July 2010.
By 2012, the organization added 30 new musicians and sold over
800 concert tickets online. In 2016, the organization has 150+
members and over 1000 concert tickets to the 3 annual gala
concerts are sold online.
Online fundraising through event ticket sales and sponsorships
brings in 90+% of the organization's revenues and an annual
growth rate of 20%.
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Major steps to transformation1. Recognize the paradigm shift happening in the business
models and the evolving cloud software ecosystem
2. Document and rethink your business model
3. Create a digital workplace strategy and plan
4. Implement new capabilities to support business model
5. Measure & analyze data & refine business model
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NewPath Consulting Plans● Bronze Plan - Towards a Digital Workplace
○ add marketing/transactional capabilities to online presence
● Silver plan - Basic Digital Workplace○ review business model
○ extend marketing/transactional capabilities
○ introduce 2-3 tools to support business model
● Gold plan - Full Digital Workplace○ review and iterate business model
○ extend marketing/transactional capabilities
○ introduce 3-6 tools to support new business model
○ introduce CRM functionality and business intelligence dashboard
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Training, Advice and Guidance
● A key component of our services is curation of the tools and services, alignment to business model objectives plus implementation and ongoing support services.
● All plans include 28 hours of training up front over 5 days.
● Training available separately and can be optionally financed with the Canada Ontario Jobs Grant program.
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5 Day Training Agenda
LearningPlanningDesignOrchestrationMarketing
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Thank you for your time and attention.
What is the biggest business challenge you face?We can help with a free 30-minute consulting session.
Go to www.NewPathConsulting.com/30minutes to request your free consultation.
[email protected] or (888) 781-2539