Paul Smith, VP EMEA, Salesforce Marketing Cloud, @realpaulsmith Madlen Nicolaus, Senior Marketing & Community Manager, Salesforce Marketing Cloud, @madleeeen Facebook.com/MarketingCloud @MarketingCloud

TRANSFORM THE WAY YOU MARKET WITH THE MARKETING CLOUD

Transform The Way You Market

Cloud . Mobile . Social

Your Customer

Social Revolution: Customers are Flocking to Social Channels

123% growth in social customers

Jun 2010 Dec 2010 Jun 2011 Dec 2011

Source: Google Social Media Analysis (from Wildfire Interactive)

Fortune 100 Facebook Fan Growth

Fortune 100 Web Traffic Growth

Social Revolution: Customer Conversations Exploding

2009 2010 2011 2012

Sources: Penn State College IST Social Study, Twitter, Facebook, YouTube, Visible Technologies

150% brand

conversations per day

Your Connections Are More Likely to Buy From You

Coca-Cola

Best Buy

Non-Fan Facebook Fan 4X More Likely to Buy

Source: Forrester, The Facebook Factor, Quantifying The Impact Of A Facebook Fan On Brand Interactions

Social Media Has Changed Marketing Forever The Largest Shift in 60 Years

Engaging Transparent Targeted

New Way Old Way Unsolicited One to many Untargeted

People Are No Longer Faceless Data

Email Addresses

Cell Phone Numbers

Cookies That Expire in 30 Days

Residential Addresses

People Are PEOPLE And Are More Connected Than Ever

Enormous Opportunity: Listen to Your Customers Build & engage connections Turn insight into action

But Social Has Created Chaos For Marketing

Your Company

Marketing Community

Management

Creative eCommerce

Media Digital

PR Messaging

Social Media

Uncoordinated Action

Limited Insight

Turn insights into action, and connections into Customers for Life.

The Only Unified Social Marketing Suite

Salesforce Platform

Global Leader in Social Marketing

55% of Fortune 100 8 of 10 Largest Advertisers Thousands of Customers B2B & B2C

Social Listening

Engagement

Measurement

Social Content

Social Ads

Workflow and Automation

Social Listening: Listen at Social Scale

Real-time reporting from over 400 million Social sources

Go beyond the What to the why

Uncover marketing, sales & service opportunities

improved brand monitoring

+94% Source: Radian6 Customer Relationship Survey conducted December 2011, by an independent third-party, MarketTools Inc., on 800+ customers randomly selected.

Social Content: Create Compelling Social Presences

Build social canvasses that create action

Grow connections with social applets

Optimized for for teams with workflow

campaign

effectiveness

+37%

Engagement: Connect With Customers

Create & manage your social content calendar

Engage with customers and build community

Scale with team workflow & automation

increased social engagement

77% Source: Radian6 Customer Relationship Survey conducted December 2011, by an independent third-party, MarketTools Inc., on 800+ customers randomly selected.

Social Ads: Amplify Your Content

Amplify your brand and community stories

Reach customers by profile and activity

Optimize campaigns in real-time

Measurement: Track Campaign Effectiveness

Measure everything from campaigns to conversions

Insights across all social and campaign Metrics

Optimize activity and maximize effectiveness

Workflow & Automation: Align Marketing, Sales, & Service

Build Social Customer Profiles

Share Social Posts & Insight Across Your Company

Work At Social Scale & Speed

+44% Increased Social

Sales

Source: Radian6 Customer Relationship Survey conducted December 2011, by an independent third-party, MarketTools Inc., on 800+ customers randomly selected.

Madlen Nicolaus Senior Marketing &

Community Manager @madleeeen

Blurring the lines of Marketing & Entertainment

#RedbullStratos

Connect to Your Customers in a Whole New Way

Cloud . Mobile . Social

Your Customer

Learn more at salesforce.com/marketing-cloud

Thank You