Transform or perish.Embrace mobile and become a digital leader.

Key findings of a new study conducted by Forrester Consulting, commissioned by Verizon, March 2016.

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Proprietary statement.

Transform or perish: Delivering a better mobile experience is key to future success

Mobile will dictate your fate. You need to deliver experiences beyond your customers’ expectations—and then do it again and again. And that means embracing mobile.

Want to succeed in a digital world?

25% o� your next shop.

Transform or Perish: Delivering a better mobile experience is key to future success. Key findings of a new study conducted by Forrester Consulting, commissioned by Verizon, March 2016.

No!

Global VP of center of excellence at a global technology provider.

“Digital isn't about how we can make existing services look nicer. It’s about how we run and model our business so we can deliver value to our customers.”

Transform or Perish: Delivering a better mobile experience is key to future success. Key findings of a new study conducted by Forrester Consulting, commissioned by Verizon, March 2016.

Transform Organizations that harness the power of mobile to delight customers will succeed.

Perish �Those that fail to transform quickly enough are destined to drift into irrelevance.

OR

Transform or Perish: Delivering a better mobile experience is key to future success. Key findings of a new study conducted by Forrester Consulting, commissioned by Verizon, March 2016.

The digital leaders are changing your industry. Are you keeping up?

Transform or Perish: Delivering a better mobile experience is key to future success. Key findings of a new study conducted by Forrester Consulting, commissioned by Verizon, March 2016.

They think “mobile everything” �because their customers do.

Parcel arriving in 2 minutes.

Transform or Perish: Delivering a better mobile experience is key to future success. Key findings of a new study conducted by Forrester Consulting, commissioned by Verizon, March 2016.

They’ve moved beyond mobile apps and services—these are no longer a di�erentiator.You’re being judged against the best—and not just in your own industry.

Car share approaching.

Transform or Perish: Delivering a better mobile experience is key to future success. Key findings of a new study conducted by Forrester Consulting, commissioned by Verizon, March 2016.

They want solutions that enhance their lives—or they won’t use them.

They understand that consumers want �mobile experiences that fit their digital lives.

Transform or Perish: Delivering a better mobile experience is key to future success. Key findings of a new study conducted by Forrester Consulting, commissioned by Verizon, March 2016.

Mobiles and apps are now just “me too”.

They’re giving employees the mobile tools they need do their jobs better.

76 of global technology and business decision makers say that wearables are on their agenda for 2016.

Transform or Perish: Delivering a better mobile experience is key to future success. Key findings of a new study conducted by Forrester Consulting, commissioned by Verizon, March 2016.

Source: “Five Key Truths About Wearables That Every Leader Should Know,” Forrester Research, Inc., December 3, 2015.

They can see how customers are engaging with their products. And how their assets are performing.

They’re gaining insight from connected devices.

Product

has been

viewed

234 times

in the

last 2hrs.

Transform or Perish: Delivering a better mobile experience is key to future success. Key findings of a new study conducted by Forrester Consulting, commissioned by Verizon, March 2016.

Transform or Perish: Delivering a better mobile experience is key to future success. Key findings of a new study conducted by Forrester Consulting, commissioned by Verizon, March 2016.

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Arrival: 11:32am

“Our mobile initiativesstarted with just mobilizing eCommerce. Now our mobile projects go up the entire value chain, helping us to engage and communicate with our partners across our entire network, as well as our employees and customers.”

Director of operations at a global CPG organization

They’re using mobile to transform the entire value chain.

Transform or Perish: Delivering a better mobile experience is key to future success. Key findings of a new study conducted by Forrester Consulting, commissioned by Verizon, March 2016.

Supply Chain

Retailer

Sales

Enterprise

Suppliers

R&D

StoreEnterprise

$

Production Marketing

They’re building a network of suppliers that can deliver di�erent elements of value to their customers.

They know they can’t go it alone.

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How can you become a digital leader?

Transform or Perish: Delivering a better mobile experience is key to future success. Key findings of a new study conducted by Forrester Consulting, commissioned by Verizon, March 2016.

Transform or Perish: Delivering a better mobile experience is key to future success. Key findings of a new study conducted by Forrester Consulting, commissioned by Verizon, March 2016.

Embrace culture change and eliminate silos.

“We spend too much time thinking about how to keep the lights on, rather than innovation. We don’t have the right budget, resources, time or skills to enable digital innovation.”

Head of Infrastructure at a European public sector organization

Develop an “everything mobile” culture.

Photo uploaded.

Transform or Perish: Delivering a better mobile experience is key to future success. Key findings of a new study conducted by Forrester Consulting, commissioned by Verizon, March 2016.

Transform or Perish: Delivering a better mobile experience is key to future success. Key findings of a new study conducted by Forrester Consulting, commissioned by Verizon, March 2016.

Source: “The Key Success Factors Of Digital Business Strategy, 2016,” Forrester Research, Inc., March 1, 2016.

Recruiting is not enough. You also need strong partners.

Only 16% of executives believe they have the right people and skills for their digital strategy.

Boost your organization’s digital IQ.

Transform or Perish: Delivering a better mobile experience is key to future success. Key findings of a new study conducted by Forrester Consulting, commissioned by Verizon, March 2016.

Source: “The Key Success Factors Of Digital Business Strategy, 2016,” Forrester Research, Inc., March 1, 2016.

74% of executives don’t fully understand how digital changes the ways their company delivers benefits to their customers.

Reimagine IT for the digital era.

“This can become a golden age for IT. The CIO needs to step up to the opportunity and work with the CEO to show how the business can maximize the benefits that digital can o�er by providing better insights on our clients.”

Head of Infrastructure at a European public sector organization

Transform or Perish: Delivering a better mobile experience is key to future success. Key findings of a new study conducted by Forrester Consulting, commissioned by Verizon, March 2016.

Make sure you have clear leadership and that your exec understands the power of new technologies.

Keep up to speed with the latest innovations—and not just in your own industry.

Embrace the minimum viable product. It doesn’t have to be perfect first time. It’s about speed to market and continuous improvement.

Establish the right technology foundations. New technologies like software-defined networking (SDN) and 5G will radically change what’s practical.

Develop a flexible IT governance model that can adapt to the rapidly changing environment and doesn’t hamper innovation.

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Five recommendations for CIOs.

Read the full Forrester report to find out how mobile can help you succeed:

VerizonEnterprise.com/ForresterMobility

Transform or Perish: Delivering a better mobile experience is key to future success. Key findings of a new study conducted by Forrester Consulting, commissioned by Verizon, March 2016.

© 2016 Verizon. All Rights Reserved. The Verizon name and logo and all other names, logos, and slogans identifying Verizon’s products and services are trademarks and service marks or registered trademarks and service marks of Verizon Trademark Services LLC or its affiliates in the United States and/or other countries. All other trademarks and service marks are the property of their respective owners. PTE16689 04/16