tran cam anh - romitvn - campaign plan slides
DESCRIPTION
TRANSCRIPT
#romitvn
Elective Courses info?
{story no.1}
Students Lecturers
{story no.2}
{survey}
Read the newson intranet
only
23%of the students
{survey}
“not informative”“not interesting”
RMIT intrane
t
{survey}
Want to learn more about their lecturers
70%of the students
{survey}
Want to read RMIT updates written by students
79%of the students
{survey}
A website created by students to share RMIT updates?
“Interesting!”
ROMIT.VN{romit: rờ-mít, rổ mít}
*rổ mít: basket of jackfruit
editors Mít Thúi aka Smelly Jackfruit
contributors RMIT students
RMIT studentsRMIT lecturers
{target publics}
1st2ndRMIT alumni
Prospective students
{romit.vn|main columns}
EVENTSABOUT MY COURSE
LECTURER OF THE WEEKRMIT LIFE
{romit.vn|columns}
EVENTS{what is happening in RMIT SGS}• WRITTEN BY EDITORS, RMIT STUDENTS• MORE PHOTOS, VIDEOS, LINKS• BEHIND THE SCENES
{romit.vn|columns}
ABOUT MY COURSE{how is that course}• INFORMATION SUBMITTED BY RMIT STUDENTS• MODERATED BY EDITORS• REAL EXPERIENCE, REAL STORIES• STUDYING TIPS• Q&A
{romit.vn|columns}
LECTURER OF THE WEEK{who is that amazing lecturer}• OPEN VOTING TO CHOOSE THE LECTURER• QUESTIONS SUBMITTED BY RMIT STUDENTS• EDITED BY EDITORS• OFF-CAMPUS TOPICS: HOBBIES, LIFESTYLES…
{romit.vn|columns}
RMIT LIFE{headlines} RMIT updates in 1 sentence{in style} campus lookbook, fashion tips{fun facts}{a day with lecturer}
{strategy}
website romit.vn
{strategy}
social networks
{strategy}
activities{lecturer of the week} voting, Q&A{lookbook} voting
{launching event}
special costumesWebsite columnsFacebookTwitterJackfruit?
{launching event}
{launching event}
{launching event}
{launching event}
freebiesrổmít.vn
{timeline}
Beginning of week 4 LAUNCHINGEnd of week 10 EVALUATION
Thank you for listening!