training & education for business and not-for-profit organizations
TRANSCRIPT
Marketing & Management Acumen (MMA)
Training & education for business and not-for-profit organizations
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Table of ContentsTitle Slide
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About MMA 3
Trainers’ Background 4
Benefits 5
Seminars & Workshops---Available 6
Sales & Distribution 7
Research 8
Marketing Management 9
Business & Supervisory Management 10
Training Methodology 11
Familiar Industries 12
Team Leader 13
Contact 14
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About MMA
A consortium of experienced university and college educators with former careers in business and manufacturing.
Designing unique training programs for in-house operations in marketing, sales & distribution; business & supervisory management. We develop training curricula and deliver according to clients’ objectives.
We cover consumer and business markets; product and service markets, business and not-for-profit organizations.
Training areas includes a wide range of business topics under the following core functions of business: • Sales & Distribution• Marketing & Operation Research• Marketing• Business & Supervisory Management
Our services range from one-shot contractual to long term management of training programs.
Registered and located in North America with an agency in the Caribbean.
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Trainer Background
Flexible---dual background in education and industry. Experts in education and training:
• Designing Curricula
• Conducting Research
• Instructional Design
• Course Material Development
• Project management
Advance degrees with years of experience in business related discipline.
Personable and engaging with experience teaching and working in multicultural environments.
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BenefitsClients are offered substantial benefits they would not necessarily experience, having the responsibility of training their own employees:
Cost Savings----We will eliminate capital expenditures and overhead costs; including funding earmarked for developing and managing human resources.
Quality Training----Comparative training from university level educators with a sound knowledge-base, coupled with corresponding experience in business operations and human resources development.
Greater Operation Efficiency----Synergy arising from using less resources----- We seek to eliminate the need for a full-time training staff and other costly resources delegated to training and development.
Increase Resources----Freeing your in-house resources to focus on core strategies of your business.
Free Materials----You are the beneficiary of training materials customized to suit your needs, at no additional cost.
Added Value----Optional------Follow up assessment of candidates and sharing of innovations that could be useful in the day-to-day operation of your business.
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Available Courses
Courses are available in the form of 1 - 5-day seminars and workshops:
“How to Design and Validate Effective Questionnaires for Survey Research”
“Using Product Level Knowledge to Formulate Selling Proposition and Innovative Product Development”
“Developing Service Branding Strategies: Turning a Service Concept Into Tangible Assets”
“Creating and Optimizing an Effective and Efficient Sales Force” “Strategic Customer Service: Putting the Missing Element in the
Service Marketing Mix” “Designing and Optimizing Survey Sampling Methodologies” “How to Develop and Implement Informative Focus Group
Programs”
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Sales & Distribution
EXTENDED COURSES CRITICAL AREAS
Sales Management Supply Chain
Management & Logistics
Strategic selling-products and services
Exploring for sales leads; building and maintaining clientele
The selling process; selling practices and techniques
Designing and deploying an effective sales force
Recruiting & training sales persons
Sales territory development; designing and implementing sales programs
Retailing versus wholesaling
Sales forecasting methods and techniques
Distribution planning and management: logistics, shipping, warehousing
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Marketing Research
EXTENDED COURSES CRITICAL AREAS COVERED
Marketing Research Operation Research Internet Research for
Business Information Literacy
Types of research: survey, causal, observation --exploratory and confirmatory
Data collection and interviewing: personal and non-personal techniques
Designing questionnaires: exploring types of questions and scalar responses; formulating questionnaire; coding and pilot testing, and validating questionnaires
Designing scales: characteristics, types, purpose and limitations
Sampling: methodologies and techniques
Data management: organizing, storing and managing
Data analytics: quantitative and qualitative techniques
Designing research reports, disseminating information and presenting research findings
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Marketing Management
EXTENDED COURSESCRITICAL AREAS COVERED
Customer service Customer retention Brand & product
management Retailing In-store merchandising
Brand and service & product planning
Customer service/customer retention
Marketing communication: advertising, sales promotion, public relations, telemarketing, electronic marketing
Product lifecycle and new product management
SWOT and environmental analytics
Strategic marketing mix management
Business to Business marketing
Strategic marketing planning
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Supervisory Management
Organizational motivation Building successful work teams and
organizational design The organizational decision-making process Managing stress at work Critical thinking techniques Leadership Communication in organizations Human resources management Management issues and techniques Management quality control
These are some of the areas we cover.
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Training Methodology
DELIVERING PROGRAMS INSTRUCTIONAL DESIGNS
Meeting with client to determine training needs
Administering a simple 15-question multiple choice questionnaire as a gauge for determining course delivery strategy
Researching and developing training materials
Conducting training programs
Evaluating program participants
Generating feedback
Follow-up with a post-program review (optional)
We adopt a combination of strategies in our effort to deliver an effective training program; intended on reaching a broad scope of learning profiles. Instructions designs and aids, which include the ADDIE, Dick & Carey, Constructivist and Socratic models. Aids including:
Audio-visual demonstrations
Role playing
Group discussions
Case studies
Games and simulations
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Familiar industries
MMA trainers are familiar with specific training needs of employees in sales, marketing, research and management in the following: Automotive Battery Manufacturing Banking & Finance Chemical Manufacturing Education & Training Food & Drink Manufacturing Hospitality, Tourism and Entertainment Music Marketing Pharmaceutical & Healthcare Marketing Research Portland Cement Shipping & Warehousing Sugar Manufacturing Computer Technology Pharmaceutical Research
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Team Leader Associate/assistant professor, instructor
and tutor with combined years of experience in manufacturing quality control & scientific evaluations of materials; sales & distribution management, and pharmaceutical marketing research.
Educational experience includes teaching undergraduates business administration; designing curricula, conducting seminars & workshops; evaluating pre-college textbook and university textbook.
Educational expertise: curriculum design, instructional design, training & development; research and project management.
Master of Science degree and Postgraduate Diploma in marketing and management. Earned Dean’s highest award at University.
Member of Chartered Institute of Marketing (MCIM), UK.
Herwin Auld, M.Sc., MCIM
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Contact Information
Marketing & Management Acumen (MMA)
57 South Orange AvenueSociety Hill @ University Heights 1Newark, New Jersey 07103, USA
Telephone: 973-643-0541Email: [email protected]
Website: www.marketingacumens.com