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Training Action PlansTraining Action PlansTraining Action PlansTraining Action Plans

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Objectives Understand Various profiles available 

under Marketing and sales

Identify the interest level of students andprovide skill, Knowledge and technicalbased training

Develop and submit the Training ActionPlan Worksheets for the respective interest group.

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Why Complete an ActionPlan?

Ensure utilization of skills learned Ensure trainings occur and that

appropriate staff are trained Establish clear goals and objectivesfor the training

Achieve consensus among all persons

involved in the training

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Why Complete an Action

Plan? (cont.) Determine activities Determine responsible persons

Establish a schedule Establish a budget

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Training Action Plan 4 Worksheets to help you plan for your Trainings

² Worksheet 1 ² Program PlanningInformation

² Worksheet 2 ² Activities

² Worksheet3

² Schedule² Worksheet 4 - Budget

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Training Action PlanWorksheet 1 ² Identifying profile available under branches of

Marketing and Sales

Sub core Heads Profile Heads

Market Research KPO based Quantitative and Qualitative research profile Strategy and business planning profile. Hard Core Indianmark et r ese arch (Web Bas ed) profil e, Analytics , Brand  

Manag e me nt Advertisement Ad Re s e arch , Account planning , Cr e ativ e and  Art Dir e ction ,

Ev e nt Manag e me nt  and Me dia Manag e me nt  s e rvic e s 

Sales ² Product based and

Service based

B2B,B2C,B2C2B-T o  discuss profil e availa b l e across  all  th e 

cat e  gori e s 

Logistics and Distribution C&F ,Exclusiv e profil e s  in Logistics  compani e s  availa b l e thru  Air , land  and Se a .

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ra n ng   c on   an Me thodology - Activiti e s 

Profile Heads Skill Based Knowledge

Based

Technical or 

Tool Based

Resources Training

Pedagogue

Duration

MarketResearch

Elena Funding fromMOH

Transport forparticipants

Selectcentrallocationfacility

Ad Researchprofile

Sales ² Productbased andService based

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ra g   c o    a Worksh ee t 3 - Sch e dul e 

Activities April May JuneWeek Week Week

1 2 3 4 1 2 3 4 1 2 3 4

Select

Training

Facility

Develop 

Training

Agenda

Develop /Acquire

Training

Materials

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ra n ng   c on   an Worksh ee t 4 - Budg e t 

Category Item

Description

Number of 

Items Needed

Cost per 

Item

TotalCost of 

Item

Funding

Source

Travel & PerDiem perFaculty

MemberTravel & PerDiem perParticipant

TrainingFacility

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The Worksheets The worksheets are templates to

help you get started planning your

trainings Please modify them to fit your needs

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 Training Action Plan

Purpose

Begin developing a Training Action Plan for your training

How you will work In teams

Time

1 hour 20 minutes to develop plan and presentation

5 minutes per team to present plan back to large group

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Tasks Read Training Action Plan materials Each team chooses a

² Facilitator ² to keep team on task and lead discussion

² Recorder ² to fill in the worksheets, prepare presentation

² Reporter ² to give a 5-minute presentation on yourplan to the large group

Present Action Plan to the Large Group

Turn in your Training Action Plan (so it can be copied, but your team will keep the original)

Exercise for DevelopingAction Plan (cont.)

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Profile Heads Sub Profile Skill Based

Knowledge

Based

Technical or Tool

Based Duration

Market Research Quantitative RA- Consulting Profile

Data Detective Skills,

Ability to Read big andsmall numbers

Stats, Charting

with Appropriate

sense, ResearchMethodology One week 

Qualitative RA-Consulting Profile

Skill to use specific

Qualitative measures

for interpreting

consumer info

Branding and

Consumer 

behavior 

concepts One week 

Analytics

Sound Understanding

in Data extraction,

Modeling and

projection

Working on

Forecasting,

simulations and

concepts in SPSS, SAS tool s One week 

Web Research

Ability to use effective

keywords for effectiveresult using search

engines

Knowledge

behind w ork behind the sites

like "Ebay"

Knowledge on Factiva and other 

technical tools One week 

Ad Research profile

Ad Research, Account planning,

Creative and Art Direction, Event

Management and Media

Management services

Sales ² Product based

and Service based

B2B,B2C,B2C2B-To discuss profile

available across all the categories

Logistics and

Distribution

C&F ,Exclusive profiles in Logistics

companies available thru Air, land

and Sea.

Ms Excel-Fx functionalty(Min 30 imp

functions, Pivottables,charting,Macros etc...MS

PPT- Charting concepts,

Animation Themes,MS Word-Mail

Merge, Outlook-Archive

funtionality,Calendar options